That! Blog


Marketing Agency Account Manager Characteristics   Recently updated !

Ahh… I finally get to write a blog about my favorite person within a marketing agency. The Account Manager! I love the accomplishments and volatility good account management brings and the relationships they build. Why do you ask why I like account management so much? It’s simple. Because it’s one of the most important jobs […]


SEO: Cost Per Conversion   Recently updated !

One very important metric that is often overlooked during a search engine optimization engagement is the actual cost of conversions. Is your search engine optimization campaign adding to your client’s bottom line or is it bleeding Their budget? Search Engine Optimization Or Pay Per Click? Many online marketers are familiar with the term Pay Per […]


Golden Ticket Ideas!   Recently updated !

Have you ever watched The Office episode where Michael Scott dressed as Willy Wonka and put five golden tickets in different boxes only worth 10% off your next order? Well first off if you haven’t watched The Office shame on you and second it was a great episode. Basically what happens is he sends out […]


Choosing A Reporting System!

Managing paid search campaigns takes time and expertise on many platforms. There may be some similarities between platforms but for the most part, each platform has its own nuances that require special training. With all the work that goes into running accounts, you need a report to accurately give the client data on how their […]


Google AdBlocking

Wait! Google Is Blocking Ads from Its Own Browser? As of February 15th  2017, Google, a company that depends on advertising for most of its profits has blocked “non-compliant” ads from appearing on its popular Chrome browser. This development is being heralded as an end to annoying ads that start that start the moment you […]


The New AdWords Experience

As many internet marketers must know by now, the “new” AdWords is here and there is no more avoiding it. While the new interface is radically different, some of the functions have updated and certain terminology has been changed to improve the experience of using the online advertising service. While there is plenty of irony […]


How Do I Write for SEO?

Writing quality content in order to elicit a benefit in the search results has changed drastically over the years. SEO can be so complex at times that writing for the purpose of SEO feels like you have to follow a step-by-step guide on how you should write. Thankfully, there have been some really good shifts […]


Welcome Aboard!

There are several steps that take place to get a new PPC/SEM account running and it is crucial each step flows smoothly. If one of these steps has flaws the client’s perspective of their newly formed business relationship takes a hit and can take time to overcome. These steps include, but are not limited to, […]