PPC ad campaigns can be complicated. Some areas require careful consideration before investing in a particular ad strategy. Don’t worry. Here, we will be guiding you through some of the best practices and strategies that white label PPC services use to make sure you get the most out of your ad budget. #1 Convincing Ad […]
We talk about search engine optimization as if it were more than just search engines, but when Google controls more than 90 percent of the global search market, any discussion of modern SEO must start with them. It is not enough to know how Google works to be a professional SEO. You also need to […]
PPC is an arduous process that takes time and a lot of experience. Having a PPC expert means having someone who knows what these processes entail and can help you set expectations. You can choose to hire an individual or a white label ppc management service. Either way, it’s better than trying to do PPC […]
Clients ask us all the time, “What marketing strategy will work the best for us and our budget.” And that answer will vary greatly depending on many factors like their industry, their assets, resources available, and so forth. But that question can be quite deceiving and what they are typically wanting to know is what […]
Once you understand the basics and the benefits of PPC, the next step is figuring out what platform you should advertise on. From search engines to social media, there are quite a few places you can invest your ad money into, but how do you pick? There are a few things to consider when choosing […]
SEO has made waves in the digital marketing space. This term will always come up if you want your businesses to have an online presence. But why? What exactly is SEO, and why is it vital to at least understand the basics as a business owner? Well, strap in as we go over some of […]
Help a Reporter Out (HARO) is a platform that journalists use to connect with people and other sources. Journalists are always looking for information and relevant sources to back it up. If you have authority in a certain area, you can use HARO to share information in exchange for backlinks. You’ll also get the added […]
If you run a Shopify store, then you may want to develop a good social media marketing strategy. This often involves paid social ads. More often than not, the best social media platform to start with is Facebook. Facebook Ads is the most developed ad platform among social sites, plus it includes Instagram! You may […]
One of the most important questions you may ask when starting your digital marketing agency is “How do I pick a niche?” and “What niches are out there that I can pick from?” Down below we will provide the most extensive list you can find of 3,920 types of businesses you can decide to target […]
Social media has become a dominating force with over half of the world’s population being involved in one form or another. Not only that, but the average user of social media interacts with as many as 6 different social media platforms. While that number may initially seem excessive, if you look a little closer into […]
SEO and Google Ads management are services that have risen in popularity with many agencies offering them as a service. A lot of professionals want to jump in because they know the importance of having that something special, that edge. Google Ads Certification is advantageous for both new and experienced individuals in the space. As […]
If you are considering search engine optimization you will need to develop a list of questions to ask your potential search engine optimization vendor. Does your potential vendor provide any or all of the following? Keyword Research Competition Analysis Analytics Implementation Content Creation Ranking Results Tracking Regular Meetings Search Engine Optimization Strategic Planning Hazard Audits […]
Google Panda was born out of an attempt to put quality content creators and high-quality content above the rest. Picture this, it’s 2010, and Google search results are nothing like they are today. The highest-ranking sites are “content farms” that put out thousands of new articles and pages of content (The majority of these pieces […]
Google’s Performance Max campaigns have sparked quite a conversation as the relatively new kid on the block when it comes to digital advertising. This type of campaign uses Google automation technologies to optimize ad performance based on your specified advertising goals along with any audience signals, data feeds, and creative assets you add. In this […]
Google is not stopping when it comes to pushing out new features, many of which can make advertisers feel like they’re losing control of their campaigns. All the auto-applied recommendations, ad suggestions, automated extensions, and Performance Max campaigns can be daunting. We are certainly not going to argue that Google reducing transparency (search query reports, […]
What are title tags? Do they matter when it comes to ranking on SERPs? How crucial of a ranking factor are they? These questions have come up quite a bit with different responses. Some say that title tags are incredibly vital for ranking success, but what’s the definitive answer? Here we will go through the […]
It’s challenging to know which strategies will offer the best results as Google continues to develop and extend its advertising offerings. Before launching any Google Ads campaign, there are several aspects to consider. Most of the time, you’ll want to divide your Google Ads budget across a few different campaigns to balance your different objectives. […]
We live in unpredictable financial times. 2021 saw the fastest economic growth in decades in America and unprecedented job creation. The economy overheated to the point that we also began to experience the highest inflation rates in decades. Now, between high costs and ever-rising interest rates, the economy is incredibly unstable. Did we grow too […]
So you’re getting set up with Google Analytics 4. Before you consider the task done, you should make sure to have at least the three most common reports ready to go. You’ve probably used Google Analytics before and have certain reports that you like to use. Now that Universal Analytics is moving up […]
Being in Marketing for many, many years we get asked several questions repeatedly. One of those questions is What is the absolute best marketing strategy for getting an ROI, basically what solution do you get the most from with little effort. The answer is easy and quite clear, except it always needs to be explained […]
