A conversion is an interactive user activity in our website or mobile app that contributes to the success of our business. With the introduction of the new Google Analytics (GA4) last year, many things have changed how we track and analyze our websites’ conversions. Generally speaking, the tool changes are for the better, in our […]
Practical Tips On Using Quality Score and Search Term Reports To Make Your Campaigns The Best They Can Be As time has gone on Google has increasingly been making their ads harder to manage and stay competitive without seceding some of your accounts’ control to them. If you’re not used to looking at your account […]
Wait a minute, this is a professional company, why the profanity inference? Don’t worry, there is no improper inference intended. So what is it? What is Floc? FLoC is a pseudonym for Federated Learning of Cohorts and enables ad selection without sharing the browsing behavior of individual users. Essentially, as you surf around the web […]
When you are looking for something online, do you usually go directly to a website? The common answer is often a big NO! Usually, people begin finding something they need through a search engine and not by directly visiting a company website. Since search engines prioritize fresh and relevant content, it is highly trusted by […]
When I started in digital marketing 7 years ago, I had no clue what PPC was but thought it would be interesting to learn. It was explained to me that a digital ads account was kind of like a tree, a trunk, branches, and leaves. The tree itself would be the client’s account, a campaign […]
TikTok is a lot of things. It is new, creative, fun, innovative, time-consuming, but more important than all of that, TikTok is popular. If you consider yourself a person who prefers a phone call over a text, if you get confused by hashtags, or if you have never heard the word emoji before. There is […]
This last year has been a crazy ride in more ways than most can count. Due to the current state of the world, the internet which was already growing at an incredible yearly rate had yet another boost, as staying at home more, working, relaxing, and shopping online became not only the norm but often […]
The basic elements are those that you must address to develop and maintain a successful search engine optimization campaign. There are many basic key elements for search engine optimization campaign management and I will cover some, but not all, of these basic elements below. Response Code Errors What are response code errors? Response codes are […]
Throughout our human experience, we are quick to forget. We forget who we are, what we want, and why we do the things we do. It is important to remind ourselves of the reasons for our actions. We have been so consumed by our fast-moving capitalistic society we forgot to ask ourselves these important questions. […]
In the digital marketing industry, taking on new clients can sometimes become a daunting task. Especially once you become successful and are consistently bringing in new customers who all have different expectations and goals. Before you reach this point, it is important to put some standards in place that can make onboarding new clients seamless […]
