It’s challenging to know which strategies will offer the best results as Google continues to develop and extend its advertising offerings. Before launching any Google Ads campaign, there are several aspects to consider. Most of the time, you’ll want to divide your Google Ads budget across a few different campaigns to balance your different objectives. […]
We live in unpredictable financial times. 2021 saw the fastest economic growth in decades in America and unprecedented job creation. The economy overheated to the point that we also began to experience the highest inflation rates in decades. Now, between high costs and ever-rising interest rates, the economy is incredibly unstable. Did we grow too […]
So you’re getting set up with Google Analytics 4. Before you consider the task done, you should make sure to have at least the three most common reports ready to go. You’ve probably used Google Analytics before and have certain reports that you like to use. Now that Universal Analytics is moving up […]
Being in Marketing for many, many years we get asked several questions repeatedly. One of those questions is What is the absolute best marketing strategy for getting an ROI, basically what solution do you get the most from with little effort. The answer is easy and quite clear, except it always needs to be explained […]
The benefits of white label service providers for your marketing agency are numerous. But, one of the biggest is that it allows you to offer products and services created by a third party without investing time and money into creating your own. Something interesting to know is that many businesses and agencies have found success […]
The Beginnings of SEO Since its conception in the mid-1990s, search engine optimization has been around for almost three decades. Also known as SEO, it has gone through some significant changes. While Google and SEO are synonymous today, the practice actually predates the popular search engine. SEO grew and became more sophisticated alongside the exponential […]
You absolutely can do your own PPC. Many individuals and companies do their own campaigns. Pay-per-click advertising is for everyone, not just the experts. But that’s the real question, then – do you want your PPC campaign expertly done? Look at it this way – if you’re not a trained and experienced programmer, would you […]
PPC (pay-per-click), also known as SEM (Search Engine Marketing) is one of the most well-known sub-areas within digital marketing. This is probably because it is also one of the most effective avenues. Digital marketing professionals recognize pay-per-click as a superb way of gathering a larger number of leads and driving greater and better quality conversions. […]
Marketing has evolved quite a bit throughout the years. Gone are the days when people were forced to go around the streets yelling to passers-by about the wares and services they offered. While you could still do that today, online marketing has made it so much easier and much more convenient for businesses to make […]
You wouldn’t go on a road trip without checking your engine oil, so you probably wouldn’t want to drive around with old tires either. Similarly, successful SEOs take the time to check their website for key technical issues regularly. Doing so keeps you running smoothly for your customers and helps your other marketing efforts. P.S. […]
Learn about the significant changes in PPC strategy for 2022, including paid search innovations, new ad platform features, and evolving privacy issues. The search marketing sector and other paid ad platforms have seen a lot of great technical advancements, new releases, and feature enhancements this year, so 2022 looks like the potential for search marketers. […]
Twitter Spaces is the latest Twitter feature that can assist businesses in expanding their presence on the network. Audio content is trending and the hottest among social media users right now. From podcasting to Clubhouse, many companies are using it in their content strategy. They aren’t, however, the only alternatives available to individuals interested in […]
In PPC, the key performance indicator plays a fundamental role. They let you track the performance of your paid ads and improve them on the run. KPIs, or Key Performance Indicators, are metrics that can be used to measure the output of something. In our world, we use them to measure the production of a […]
Most every Google Business Profile client seems reluctant to ask for reviews on their GBP listing, but Google Business Profile Reviews are one of the most important aspects of optimizing for Google Local Results. Strange but true. Most website owners do not have any issue with asking for testimonials but they have some sort of […]
Google has done a lot to deal with irrelevant and toxic links, but what does that mean for SEO? Does disavowing links do anything now that Google has made these changes? These are questions that people are asking, and I’d like to spend time answering them. Hopefully, I can answer all of your questions regarding […]
A reputation management strategy is an essential aspect of brand building, and it entails much more than ensuring that your organization receives positive feedback. Online reputation — goodwill and brand recognition — is quite hard to assess and challenging to fix. When it comes to the specific tactics for fixing a reputation, many CMOs, publicists, […]
The work you do will depend on a lot of factors, including your audience and industry. One way to increase your chances of getting a searcher’s attention is to make sure they know who you are. That means including keywords in your titles and descriptions on your website that are related to the industry or […]
YouTube is a great platform to create content and your social media channels should be an extension of your lead generation efforts, herein lies the importance of marketing on YouTube. As a business owner or marketer, it is important to understand what the users are searching for, what metrics should be tracked, and how to […]
When searching for a search engine optimization agency or an agency that provides white label SEO services, you may want to consider whether or not that agency has experience in your or your client’s industry. Why Is Having Industry Experience Important To A Search Engine Optimization Campaign? Having industry experience allows for a much speedier […]
A Pay Per Click or PPC Specialist oversees web pay-per-click publicizing efforts including the methodology, plan, execution, and investigation of advertisement execution. It is a difficult job that is additionally profoundly pursued since it takes an exceptional range of abilities to nail a PPC crusade. Having a white label PPC management firm for PPC ads […]
