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Google Tag Manager is a fantastic tool. With Google Tag Manager, you will become much more agile at implementing new marketing campaigns and web analytics tracking. Need to add a particular tracking pixel? Do you want to track form submissions? Consider all of it done, thanks to a tool called Google Tag Manager. What […]
It is a well known fact that in the current times and trends, social media is all the rage. Rewind back a decade ago, social media was a relatively new concept with limited applications, interfaces, and options. Fast forward to the present times and it is evident that social media has evolved and emerged rather […]
It is not uncommon for most people to ask, “What are 301 redirects?”, when it comes time for them to make changes to their website. Not all web developers or SEO teams may know how to use redirects properly, so we’re here to help you understand 301 redirects and how you should use them to […]
Depending on how large or small your account is, you may have just a few campaigns within your account. On the other hand, you may be one of those bigger account holders that end up with around 50 or 100 campaigns within your account. Regardless of how many campaigns you end up with in your […]
Whenever you are working with customers it is always important to set clear and proper expectations for them. It does not matter what you are doing. Whether you are serving food, washing cars, or digital marketing, your customers want to have set expectations so they can plan accordingly. Planning is key to an important day. […]
As a coordinator have you ever been asked, “How does pay-per-click work?” Pay-per-click jobs are growing rapidly by the day with new platforms and easier ways to access data. At That Company, the pay-per-click department is structured around fundamentals that the individual coordinator and eventual account manager should possess to help clients make money with […]
Can we all get along? In no way does e-newsletter layout and design have the significance or weight of the following historical reference. However, the memory for this writer of a certain quote was so poignant, it is unforgettable. The fact that choices in typography bear some momentary parallel is coincidental, and any offense is […]
For most, if not all, entrepreneurs who decide to start a business, the goal is usually the same, success. One thing that will make most entrepreneurs believe they have achieved success is profit, or in other words money. This leads many to believe that monetary status is the most important aspect of keeping a business […]
Every digital marketing agency wants to run its online business efficiently and competently, irrespective of whether it’s about clients’ projects or internal processes. If you’re an agency owner, one of your biggest goals is to develop loyal and trustful relationships with your clients. But have you ever been in a situation where you had to […]
If you think seasonal advertising is what corresponds to what colors decorate the aisles of your local Walmart, you are mistaken. Without the need to work with physical decorations, online marketers can adapt their messaging to fit a plethora of holidays and events with minimal effort. All that is needed is a calendar and some […]
