That! Blog


That! Company’s Vision

Our vision: To create a positive impact on the lives, success, and finances of our customers, partners, employees, and community. The statement isn’t long, but it says a lot.  Each and every word of our vision statement was arduously contemplated, considered and literally worried over. Unpacking The Vision: Positive Impacts on Lives, Success, and Finances […]

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Facebook Advertising – How Do You Get Started (Continued)

Let’s review what was covered previously. Facebook, as we all are aware of, is the top social media network available today. While others, Instagram, Twitter, and more, have their users, Facebook is the most widely used. With Facebook, and other social media platforms, it is not all about the connection between friends, whether a long […]


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Why You Don’t Want to Automate Your Google Ads PPC Campaigns

Automating your pay per click campaigns mainly serves one purpose: to make Google money. Let me rephrase that: Automating your pay per click campaigns mainly serves one purpose, to make Google money, when you automate your campaigns from their start with no historical data. New campaigns starting up, being audited, or short-lived campaigns, are recommended […]


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Google BERT Update – How Does This Affect Your SEO?

Google announced at the end of 2019 their latest algorithm update – BERT (Bidirectional Encoder Representations from Transformers, no wonder they call it BERT). With the new Google BERT update, there have been a lot of questions that arise with SEOs. This update revolves largely around improving Google’s language understanding, focusing on spoken and verbal […]