As a business owner, you are undoubtedly aware of the power and potential of the internet for sales and conversions. You know you need a digital marketing strategy but are unsure of how to pursue or even begin. You’ve searched for your product or service online and see your competitors listed on Google, but you […]
If you manage your company’s AdWords account or you are an account manager for an agency, you have taken Google head-on. More than likely you have disagreed with how they police accounts and have tried to find a way around their iron fist policies. But have you thought what the SEM world would be like […]
Most web pages are made of 3 basic elements, HTML, CSS, and JavaScript. These building blocks make up all web pages no matter what they use to render them. Each web element has its proper place. While there can be some overlap, using them purposefully helps make an SEO optimized page. So how should these […]
It’s bad enough that you just learned the importance of search engine optimization. You’ve even taken the first steps into making sure each new page of content you post is optimized for Google searching. Now you hear of another important acronym, PPC, and you are, once again, thrown into a realm of confusion and misdirection. […]
Years back, SEO was simple. Together with inbound links, keywords were the most straightforward factor that could be quickly checked and ranked automatically. We stuffed a page full of keywords, and our site ranked number one. Keywords were found to be one of the most critical factors. Today, the emphasis of importance is not keywords, […]
With mid-term elections just around the corner we are being slammed with political ads everywhere we look, From stacks of post cards and flyers in our mailboxes every day to ads at every commercial break on television and pre-recorded phone calls during dinner. It’s enough to drive you crazy! There are no restrictions on how […]
Does keyword density still matter? Yes, Keyword densities still matter. You hear far less about it today in SEO circles, but keyword density remains an essential part of good SEO. The fact is that other as SEOs have begun to disregard it simply creates an opportunity for those who are willing to put in […]
Reviews are an extremely important aspect of any business nowadays. Being aware of how one’s business is being perceived by your customers is just one aspect to the review system. A major aspect of the review system is to see what potential customers will see. You want to make sure that your business is being […]
Search Engine Optimization (SEO) is as old as search engines themselves. Its pioneers discovered they could influence their sites’ rank in the late Nineties. Blackhat SEO was born in all its manipulative splendor, and Google began pushing against its error-ridden, impenetrably-spun content. The advent of Hummingbird and Panda finally succeeded at ranking honest, organic writing, but not […]
If your agency is heavy on brick-and-mortar marketing talent but light on digital marketing expertise, you can expect to pay $175 an hour for every SEO professional you hire. That’s not the entirety of your losses, though. US businesses lose $75 billion a year due to shoddy customer service. This leaves small and mid-sized agencies with a […]
