That! Blog


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Google BERT Update – How Does This Affect Your SEO?

Google announced at the end of 2019 their latest algorithm update – BERT (Bidirectional Encoder Representations from Transformers, no wonder they call it BERT). With the new Google BERT update, there have been a lot of questions that arise with SEOs. This update revolves largely around improving Google’s language understanding, focusing on spoken and verbal […]


5 Steps to Implement & Optimize Marketing Automation Technology

Integrating digital technology into your marketing strategies can have great results for your business. Consider the advantages of better lead management, improved customer engagement, and bottom line revenue generation. These are only some of the many benefits of marketing automation. It’s worth noting that marketing automation is not just about using a software, but a […]

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Make Ads More Meaningful (and quite possibly more profitable) With Contextual Targeting

We live in an age where people are bombarded with almost limitless information and options at any given minute. With the many forms of advertising and marketing taking place all around us it can often seem too much, and people may grow desensitized to the efforts of companies trying to get their product in front […]