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Whether you are watching television or surfing the internet, you are blasted with advertisements that, more often than not, don’t interest you or serve any purpose for you. No matter the medium you are on, advertisers are trying to convince you that they have a product or service just for you. Long before television or […]
Do you: Have a business? Serve local customers? Want to increase your marketing results? If you answered yes to the above questions, then you should be leveraging local search engine optimization (SEO) and Google My Business marketing to reach more local customers. Since most people use Google for their search needs, we’re going to focus […]
Our current world has been shaped directly and inadvertently by great leaders. There is no doubt that we would be worse off if some of history’s greatest leaders decided to not tap into their fullest potential. What if American Presidential leader Theodore Roosevelt did not run for president and become America’s light of hope during […]
On a previous blog, we discussed the benefits of the sitemap.xml file on our website. On this blog, we are going to discuss the importance of the /robots.txt file on our website. What Is /Robots.Txt? The /robots.txt is a text file located in the root directory of the webserver of our website. It is an […]
Lifetimes are littered with evidence that opportunities to “make it big” really do come and go. For some, the moment never passes by without a solid effort to capitalize on what may be a life-changing trend, technology, or service for which the world is willing to pay handsomely. The sad fact is, however, most of […]
Google Ads is now offering advertisers deeper insights into what kind of signals need to be used to drive better performance via smart bidding solutions. Within their bid strategy report, you can now view some of the highest bidding signals that Google uses to conduct decision making. What is Smart Bidding? Smart bidding is the […]
Almost every hotel, bed-and-breakfast, or resort needs some level of hotel reputation management. The statistics for hoteliers are staggering. According to Expedia, roughly 70% of Americans begin planning their bookings by searching on the Internet. Of those folks, 81% say they always or frequently read reviews before booking a hotel, bed-and-breakfast, or resort, according to […]
There are many different Search Engine Optimization (SEO) strategies that you can try for your website. We are going to cover just a few of the basic website SEO strategies. Primarily, you want to perform your due diligence in your keyword research. You want to make sure your website has clean navigation to make sure […]
In the Search Engine Marketing (SEM) world, claiming dominance with the best search ads is a top priority. The fact is, there are an assortment of ad types, each with their specific purpose. Also known as Pay Per Click (PPC), Search Engine Marketing is used to find people that are primarily looking for a specific […]
Google Search Console is a software tool provided by Google for use by webmasters and site owners at no charge to monitor, maintain and troubleshoot your site for organic results performance in the Google SERPs (Search Engine Results Pages). How Does Google Search Console Help? Google Search Console helps webmasters and site owners spot issues […]
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