We mentioned a handful of key Facebook Advertising features in a previous article, but not in a lot of detail. In this post, we’ll go in depth through some very useful tools for Facebook Ads that not a lot of people know about. Third-Party Tag Integration If you experienced setting up the Facebook pixel prior […]
In this post, we’ll look at several other optimizations you can add to your content to help it rank so your target audience can find it more easily. Content Updates Some may have the mindset that you should delete all underperforming content or outdated pages in favor of brand-new content. However, this can be a […]
YouTube is updating its YouTube Shorts policy in early 2023 to provide short-form-focused content creators with expanded monetization options. YouTube Shorts, was introduced in September 2020 as a means for creators to record short-form videos using their phones. One can speculate that this was also a response to the explosive sensation of TikTok. Regardless of […]
PPC and SEO may not seem at all compatible. Yet the most effective strategy is a combination of both organic rankings and paid advertising. In this post, we’ll show you how you can get your PPC and SEO to work well together in five major categories. This way, you can adjust your reporting, optimize your […]
Most people have multiple versions of a URL that direct to separate but similar versions of their website. There are a couple of reasons for this. First, the site owner may split-test different elements or track traffic from other places, like social media sites. A few questions arise from this. First, which website versions get […]
In July of 2021, Meta retired Facebook Analytics in favor of introducing and strengthening their metric tracking and overall data gathering and analysis potential on both Facebook and Instagram. In this article, we will discuss important business tools for advertisers on Facebook, Instagram, Messenger, and Meta Audience Network. Note: Page Insights and Instagram Insights are […]
Google and Microsoft are two of the biggest search engines available today. This leads to the idea they are also two of the biggest digital advertising platforms. However, Google and Microsoft are strikingly different in how they go about the business of indexing web pages for their search engines. Google and Microsoft have good services […]
“The Great Resignation” was an interesting phenomenon that saw record-high resignation rates, with millions of people leaving their jobs. These people went on to re-evaluate their careers and their work values in the search for fulfilling jobs that align with those values and allow them to maintain more flexibility. Not only that but many of […]
We went deeper into duplicate content, which is an important factor in canonicalization, but we wanted to give you other factors that also play a role. In this post, we’ll go into sitemaps, page links, URL redirects, Our hope is that after this, you will understand a bit better why your private label SEO company […]
Not many business owners know the actual impact that bidding on keywords has on average CPC or what you can expect to pay for using each keyword. Not a lot of people who do PPC for a living understand this idea of multiple bidding on the same concepts. People have been wondering how to get […]
If you know what you’re doing, PPC advertising can benefit your business greatly. You need to know the right platform for you, the right strategy, best practices and effectively use all the PPC features offered. Specifically, in this article, we will be tackling the different PPC ad types. By the end of this article, we […]
Cost per click (CPC), also known as “pay-per-click”, is a revenue model for paid digital advertising such as PPC campaigns. Google defines CPC bidding as paying a certain amount every time someone clicks on your ads. CPC can also be considered as the amount you pay to the search engine or platform on which your […]
With daily internet searches amounting to trillions, digital marketing is booming. SEO (whether in-house or through white label SEO services) plays a foundational part in that. Users make these searches often with the intention of finding information about certain products or services. Websites owe a lot of their digital traffic to search. Search is not […]
Search Engine Marketing (SEM) can be an incredibly competitive field. This article gives insight into keeping up with its demands and going beyond. If you want to grow your career prospects and be an invaluable addition to any team, here are 9 action points to consider: Stay Ahead of Deadlines Effective time management can help […]
When it comes to online purchasing, almost three-quarters of customers look for visual material before making a purchase. You would want to see what it looks like before making a purchase, just like you would with anything else. This is why it is critical for e-commerce websites to use product photos to generate good experiences […]
PPC or paid advertising is not as simple as putting up a poster with contact details and waiting for customers to respond. While a poster may work in a small town, the internet is a big place, and there are likely thousands of other advertisers looking to pull the same audience. After all, these paid […]
On-page SEO is optimizing the actual pages of your website so that they are attractive to search engines. But they also need to be attractive to searchers. The goal is always to get ranked so that people who need the information you have can see your page. This means you need to craft your web […]
Content is king, but kings need subjects too. In this article, we will dive into some on-page content optimization you can do that supplement the high-quality valuable content you provide. These not only help search engines like Google understand better the type of content you create, but also make it easier for the searcher to […]
Maybe you’ve heard the term “PPC” before. Maybe you even have a rudimentary knowledge of what PPC is. But have you ever wondered about all the other fancy words associated with this form of advertising? In this post, we go through the basics of what PPC is and some of the other related terms that […]
Did you know that Facebook offers different ad formats through your white label marketing agency? And do you also know how to use these different features to best showcase your products and services? The ad types you use on Facebook and the strategy used to display them could mean the difference between a high return […]
