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This page will help explain White Label SEO and everything you need to know about white label SEO reselling, many of the terminologies and procedures used when discussing search engine optimization and the firms that offer it as a service. We have compiled useful information and links to resources that will help when making a decision on whether your business requires SEO services. If you have further questions about white label SEO reselling once you have read this, we would rather answer them properly than guess at them here.
You can call us at (800) 255-0396 or request information and download our ebook.
With more businesses needing SEO to increase their visibility online, marketing agencies are faced with the challenge of providing such services to their clients. While maintaining in-house SEO teams can be quite costly,
learning how to choose a white label SEO agency can be a cost-effective and scalable solution.
SEO is becoming increasingly complex by the day, and it involves much more than basic services such as keyword research and blog post creation. In fact, SEO services vary significantly with the needs of your clients, and it involves anything from web development to social media marketing.
A white label SEO partner is an extension of your operations. The question is not who can do the work, but who will fit the way you already run your agency.
White label SEO firms come in handy to help agencies and individual consultants in providing SEO services. These firms have the capacity and expertise to handle complex SEO tasks while providing tangible results to your clients. And because you can resell these SEO services under your brand name, you can continue attracting more clients while focusing on your core areas of expertise.
Not all SEO resellers are the same, however, and before you rush into signing any contracts or partnerships, there are many important things you should know.
What You Should Know About White Label SEO Reselling
White label SEO firms operate in different ways to suit the needs of different agencies. When looking for a solution to meet the SEO needs of your clients, you should know which white label firm is best suited to handle client demands.
A big part of this process will involve understanding what the SEO reseller can do and whether their packages are of benefit to your agency. For example, some private label firms provide a wide range of packages that allow you to pick and choose what your clients need at a particular time. You will find that many small-to-medium businesses may wish to start off slowly with keyword research, after which they may proceed to web design, link building and PPC ads.
On the other hand, other clients may wish to implement a full-scale SEO plan right from the get-go. If your clients have diverse SEO needs, you should work with a white label firm that is capable of providing many different packages at any given time.
When you consult most white label firms, their SEO packages will progress as follows:
It Starts with Keyword Research
Search engine optimization refers to ranking highly on search engine result pages (SERP) whenever customers type in specific keywords. Therefore, any SEO package you offer to clients should begin with keyword research. This research will uncover what your client’s customers are searching for, and which words and phrases they’re using on search engines.
Site Building and Optimization
After finding out keywords that drive traffic, the next step is to optimize your client’s website with relevant keywords and phrases, along with metadata, images, and page structures.
Content Development
Content is also another important part of SEO. After a white-label service optimizes your client’s website, they may proceed to create unique and valuable content that customers will come after. This keyword-optimized content will help in driving traffic and maximizing on-page SEO techniques.
Backlinks
Off-page SEO tactics will typically follow site optimization and content development. Off-page techniques include backlinks from other websites, social media marketing, and PPC ads that are strategically placed on various search engines and online platforms.
Keyword Tracking
As with any other marketing campaign, keeping track of results is critical. SEO-focused white label firms can carry out keyword tracking on behalf of your clients to find out how chosen keywords are performing. Depending on the results observed, adjustments will be made as necessary to continue driving traffic.
Questions to Ask Yourself Regarding White Label SEO Resellers
Finding the right SEO reseller is easier said than done. This is because a white label company providing SEO services is essentially an extension of your operations. You need a reseller who takes time to understand the needs of your clients while falling in line with your overall strategy.
Whether you need them for back-end or front-end SEO services, the white label service company should be flexible enough to fit into your operational framework while helping you save on costs. Here are some important questions you should ask yourself when contracting SEO services.
- Which SEO reseller allows me to offer quality services at a competitive cost?
- Does the white label company understand my client’s needs and concerns?
- Are the SEO services provided scalable?
- Will I be able to understand and interpret the relevant SEO deliverables?
- Will I have an opportunity to elevate my brand?
- Will the white label service work with me to address client concerns?
When contracting a service as important as SEO, you need a company that understands all the dynamics involved and how this service can benefit your clients. There are many companies that spend money hiring white label firms without a solid strategy in place. This often results in a lower ROI and less satisfied clients.
A better approach is to develop a strong working relationship with your white label reseller, and in time, grow your client base and elevate your brand.
That! Company is different from many other SEO resellers out there. We not only put the needs of your clients first, but we also take time to understand what your expectations are and how we can elevate your SEO services.
We support both your front and back-end operations to carry out critical SEO tasks that will drive traffic to client websites. And because we also offer a wide range of white label SEO, PPC, social media and reputation management solutions, That! Company can cover the services your agency does not want to build in-house.
What Reselling Looks Like Once You Start
Most agencies come to white label SEO reselling with the same three questions, and they are rarely the ones covered on a services page.
Who talks to my client? That depends entirely on how you want to run it. Some partners keep every client conversation themselves and use us purely for delivery. Others put us on the call, under their brand, from the first strategy session onward. Both work. Which one suits you depends on how much of your week you currently spend explaining SEO rather than selling it.
What happens when a client asks something we cannot answer? This is the question that separates a reseller from a partner. A fulfillment-only provider hands you a report and leaves the explaining to you. We will join the call and answer it directly, in your name, because the alternative is you relaying technical answers you did not write.
How does this scale without becoming a management job? The honest answer is that it depends on your client mix, your pricing, and how many services you resell. An agency reselling SEO for five local clients runs very differently from one reselling SEO, PPC and social across forty. We would rather look at your actual numbers than give you an average that fits nobody.
Those three answers change depending on the agency asking, which is why this page can only take you so far. A short conversation gets you specifics instead of generalities.
You can reach us on (800) 255-0396, or book a time that suits you and we will walk through how reselling would work with the clients you have now.
