What is White Label SEO?

White Label SEO Services 1

White Label SEO is where an agency hires a professional Search Engine Optimization provider or SEO Company to provide SEO services to their customers under their agency’s brand name. Many agencies, marketing firms, and website design and development companies do this to be an all-in-one provider for their customers without increasing overhead costs. White Label SEO can also be known as Private Label SEO. However, there is a difference – Read White Label vs. Private Label.

White label SEO services are a form of SEO in which a third-party service provider offers SEO services under their own brand name, but for the benefit of a company who does not want to be associated with the service provider. White label SEO can be a good option for companies that want to outsource their SEO but want to retain control over the process. It can also be a good option for service providers who want to expand their business without having to invest in building their own brand. While white label SEO is not the same as private label SEO, the two are sometimes confused. Private label SEO refers to SEO services that are designed and delivered for a specific client under the client’s brand name.

SEO is a process of optimizing your website to get higher search engine rankings. In other words, it is the process of improving your website so that it is more likely to appear at the top of search engine results. A good search engine optimization strategy will help your client’s site rank at the top of search engine results for relevant queries that potential customers are likely to make.

What is SEO?

SEO is an acronym that stands for “search engine optimization,” which is the strategic optimization of website pages and other types of digital content( i. e., blog articles) so they can be found by people searching for relevant topics via search engines like Google and Bing. Search engine optimization is a key part of online marketing because search is one of the primary ways that users navigate the web. For most websites, traffic that comes from search engines( known as “natural” or “organic” traffic) accounts for a large portion of their total traffic. Search results are presented in an ordered list, and the higher up on that list a site can get, the more traffic the site will tend to receive. For example, for a typical search query, the number one result will receive 40-60% of the total traffic for that query, with the number two and three results receiving significantly less traffic. Only 2-3% of searchers click beyond the first page of search results. Thus, even a small improvement in search engine rankings can result in a website receiving more traffic and potential business. Because of this, many businesses and website owners will try to manipulate the search results so that their site shows up higher on the search results page( SERP) than their competitors. This is where SEO comes in.

What White Label Services Does Your Firm Provide?

Our firm specializes in more than SEO where we do the work and our clients get the credit for the success that is achieved. We provide very affordable SEO, PPC, social media optimization, and website design services to firms all across the globe. Our firm provides web marketing services, Search Engine Optimization (SEO), Pay Per Click (PPC) campaign management, social media optimization (SMO), graphic design services, and website design.

The SEO Process

At its core, the SEO process is about helping clients’ needs by improving the visibility of their websites in search engine results pages( SERP). In order to do this, our team follows a proven process that begins with understanding our clients’ needs and ends with delivering results that the sales team can use to close business. Here’s a quick overview of our process:

  1. We start by understanding your clients’ needs so that we can develop a customized solution that meets their specific goals.
  2. Once we have a solid understanding of your client’s needs, we develop a plan of action that outlines the steps we need to take to help them achieve their desired results.
  3. We then execute our plan, using the latest and most effective SEO techniques to help your clients achieve their desired results.
  4. Finally, we track and report on our progress so that your clients can see the results of our efforts and make informed decisions about their future SEO strategy.

Is White Label SEO a new concept?

White Label SEO is a practice that has been around for years. It has been used by big businesses in all industries to pay for SEO services that they cannot afford the initial investment of staffing Search Engine Optimization specialists. Now, it is available to the small and medium business owner who wants SEO without all of the hassle and complications. Pay for services and get the best results.

How Does White Label SEO Work?

To simplify things, there are two different ways for this to work:

1) The Agency White Label SEO Method: A firm or agency will contract a white label provider of SEO (like That! Company) to provide services on their behalf under their name. In this situation, you would sign a contract with our firm to provide services on your behalf under your brand/agency name. Your clients would have no idea that we exist.

In this model we provide:
a. White Label Sales Support
b. White Label Project Management and Reporting Platform
c. White Label Phone Lines (Phones answered under your brand)
d. White Labeled Meeting platform
e. White Label SEO Reports
f. And a LOT more.

2) The SEO Reseller Method (Relabeling):  This is the most common and least profitable method of reselling SEO. Through this method, your firm works directly with the Search Engine Optimization firm or agency. Communications are not provided under your brand meaning that you have to handle all communications yourself. In this scenario, you are essentially relabeling someone else’s work or outsourcing the work. While you may save money in hiring, you trade those savings with your time in handing customer communications.

3) The Reseller Method (Customer Direct): Through this method, you openly resell the services of another firm. Your customer works directly with the other firm, they get the credit for the work (or blame for the failure). In this scenario, you are viewed by the customer as a resource that can make introductions and provide value in that way. This is often used when a firm is new and a potential client wants references or proof of past experience. By making the introduction your firm is seen as a valuable asset to the customer and you still earn commissions equal to what you would have earned in a white label scenario.

White Label SEO Provider Meetings

What does it mean to white label something?

White labeling is when a product or service removes its brand and logo from the product and instead uses the branding requested by the purchaser buying the product/service. This is so the purchaser can then resell the product/service, and to the end-user is looks like the purchaser is the one who created the product/service. Read What is White Label? for more details.

How Does White Label SEO Work?

Customers are more sophisticated than ever and realize that they need marketing and development providers to fulfill their needs. For many agencies that focus on other core competencies having a White Label, SEO Company is essential to become full-service and win clients who want an “All under one roof” type of agency. You need experienced professional consultants on your side to implement the right SEO strategy and successful SEO campaigns for your clients. Reselling SEO and White-labeled SEO are significantly different and can affect your profits. Read our pricing page for more details on why you make more profit with our services than with other firms.

Why Do I Need a Private Label SEO company?

When you work with That! Company, you can rest assured that the work is being done correctly by the best professionals in the industry. You do not have to worry about customer service or any issues that may arise. You are also able to focus on what you do best — your core competency!  Marketing agencies will outsource their SEO campaigns to an existing white label provider rather than investing in a big payroll each month.

We use white label SEO reports and your brand in all of our communications.  Providing a White label platform for you and our team to communicate clearly and efficiently with your clients during the process. Depending on the plan, clients will receive regular meetings where we call to provide SEO updates on YOUR phone number. We also provide free preliminary SEO analysis for you to use during the sales process and sales support to close the deals.  Never be on the phone alone ™.

What Are the Benefits of Working with A White Label SEO Firm?

Instead of losing out on potential new businesses that want an “all under one roof” provider having a White Label SEO Agency eliminates that. Also, it leads to upsell opportunities for all your current clients where you can control multiple aspects of the relationship and avoid hostile agencies from potentially stealing your customers.

Why Should I Choose Your White Label SEO Agency Over Your Competition?

White Label SEO AgencyFull-Service White Label SEO:

That Company is a full-service white label provider specializing in National SEO, Local SEO, White Label PPC, Social Media, and Website Development. So instead of having multiple white label providers, you can service all your client’s needs through one white label partner.

Using a single firm ensures consistency and high-quality professionals are constantly working with your clients. Besides keeping things simple for you, having one white label provider ensures more exceptional communication across all the various marketing disciplines is achieved.

Proven Outcomes, Highest Levels of Retention:

When choosing to resell SEO, you need a digital marketing agency with proven long-term results.  You don’t want an SEO company that offshores all of their work, relies on questionable link-building strategies, creates questionable, or poorly written offshore content. You want a firm that will not only help you land new clients but, MORE importantly, RETAIN your existing clients. Having proven customer acquisition funnels isn’t enough if you spend all your time churning your clients. Our experienced professional account manager will hold consistent client meetings in which we review:

  • Your client’s SEO goals
  • Campaign objectives
  • Page optimization progress
  • Content creation
  • Project statuses
  • SEO reports
  • Ongoing Strategic Plan Development

We succeed at industry-leading client retention and strive to turn every one of your clients’ outcomes into case study material.

US Based SEO Consultants:

All our digital marketing consultants are based here in the United States as Full Time employees. To maintain the highest standards and ensure the best representation of your brand, we don’t use cheap subcontractors like most of our competitors. One of the many headaches for most organizations that hire the cheapest white label providers is that their contacts do not speak English as their first language and the time zone difficulties of waiting for contacts in India or the Philippines to start their day. At That Company, we operate 8 am-5 pm EST, and everyone that will interact with your clients is a Full-time US employee. Period.


Our model is centralized with greater quality control. By hiring That Company, you get an organization where all our employees work together. Many other white label providers are decentralized, which leads to many more quality control issues and does not allow for clear communication across multi-faceted digital marketing campaigns when multiple consultants need to work closely together. Having all our white label SEO consultants working together, we have exceptional communication, which ultimately generates better results and a better experience for your clients. Remember that client acquisition is great, but long-time client retention = profit.


white label seo scalabilityOur model is entirely scalable whether you have one client or 5000 clients when you work with That! Company, the only activity that you must take on an ongoing basis is billing your clients. In most white label solutions, you must handle all the communication with the client. This dramatically reduces your scalability as an agency.

Many agencies get stuck with all the communication to their clients on topics they hired people to handle for them! For the customer, it ends up being a frustrating experience as their point of contact cannot answer technical questions related to their SEO  or other digital marketing activities. When resellers end up playing the “telephone game,” they focus a substantial amount of their time on inefficient communication between their clients and their provider. Because of this inefficiency, the reseller cannot concentrate on their marketing and growing their business. That! Company handles completing the work and communicating with the client about all the activities that are taking place.

White Label SEO Sales Support:

When working with That Company, you can focus your time on the essential items, such as growing your business. When working with the typical white label provider, they’ll sign you up, charge you a monthly fee, and then hold out their hands, waiting for you to bring them new business. With That Company, we don’t charge any ongoing fees, and we provide sales support to help you close new business! So instead of waiting for you to bring us the new business, we join you helping to close new business!

You will have full access to our calendars to book calls for us to join you. You share the prospect’s website with us, their top two to three competitor websites, and we show up with research in hand to help you close the deal!

After that, you’re in charge to send the proposal and contract to the customer.


Gone are the days when you can deliver a service to a customer and call it a day. We’re not sure those days ever existed. However, that’s what many firms do. They go, “I did the work!” that’s good enough, right? The rhetorical answer is, “No, it’s not!” You must educate your customers on what you’re doing, why you’re making the decisions you’re making, the proposed impact of those changes, that is, if you want to retain your customers!

It is our mission to better educate our customers for many reasons:

So, they can feel confident in our decisions. It is true that most people make emotional decisions and then back their decision with logic. Making a client “feel good” about what we’re doing is very important. So, communication where we actively educate them on our decisions opens the floor to more in-depth conversations.

The more they understand the intricacies of what we’re doing, the more they can partake in fueling a successful relationship together. We regularly tell clients, “We want you to be the industry expert, we’re the marketing experts, and when we combine the two, we ultimately create the best possible relationship.”

When you don’t understand how much goes into completing a job. It’s easy to think, “Well, you guys click a few buttons and produce success. I can do that myself! Why do I need to pay you? Helping clients see behind the scenes and the amount of work that truly goes into producing success will create a deeper appreciation for the management fees they’re paying us collectively.

R.A.D. Discipline:

RAD 1Something unique to That Company is that we train our digital marketing professionals to become even more skilled at producing results, but we teach them to retain clients through soft skills.

What is RAD?

RAD is one of the most critical factors in client retention. Because client retention is always the goal for any agency. It’s vital that you that our core value is built upon keeping and growing your clients. Every discipline in our firm, including white label SEO consultants and coordinators, focuses on RAD. RAD is an acronym that stands for Relationship, Attitude, and Dependability.

Do you know if your customer is married? If they are – What’s their spouse’s name? Do they have any pets? What do they do for fun? What are they truly passionate about in life? Do they travel? If so, where? Do they play sports? What makes them tick?

Customer’s like to work with people! Yes, clients care about results; that is very important; however, to base a relationship entirely on results will ensure that you do not retain customers. Let me ask this – is it easy to fire an employee? How about a firm you’ve hired? Chances are it’s a lot easier to fire a firm. It’s faceless, no emotional connection, no hard feelings; it’s just business.

We need to have relationships with our white label SEO customers that ultimately ensure that we enjoy the good and bad together and don’t get thrown out the second things aren’t perfect. Google made an algorithm shift, and the client lost rankings? Instead of a client saying, “well, you blew it, time to move on!” they’re asking, “Okay, so (insert name), what’s the game plan?

Therefore, having our team interact directly with clients is so beneficial as we look to build relationships with them on top of delivering stellar results.

Do you like working with people that are positive or negative? Simple enough, right? Yet, when you go through a drive-thru or shop at Walmart, how many times have you asked, “How are you today?” to receive a lackluster or negative response? Having an upbeat attitude with your customers is very important to us. To be the shining moment in their day (who knows what kind of day they’re having!) is essential. We’re not here to just provide a service. We’re here to make a difference in people’s days!

Ever worked with someone that was a superstar at what they do, but they weren’t dependable? Whenever they did their work, it was top-notch, but knowing that it’s 100% handled for sure on time was always in question? Missed deadlines, lack of responses, missed meetings. NOT GOOD! Our team is not only trained to get results, but we teach our teams to set realistic expectations and meet them! It’s common for most people not to want to set an expectation in fear of missing that expectation. However, if you’re not setting an expectation, you can bet that the client sets their own expectations. Guess what – their expectation will be cheaper, faster, and better than the expectation you would’ve set 99.9% of the time. Expectation setting and being dependable is a part of That Company’s culture. This is especially true in SEO.

That! Company is RAD! Learn about Why Relationship Attitude and Dependability are so important #RAD #WhiteLabel Click To Tweet

Who Uses That Company’s services?

Servicing the GlobeNumerous organizations use That Company’s white label SEO services. We provide our services to SEO firms that don’t want to provide PPC Management in-house. Additionally, we offer a turn-key digital marketing suite of services to Agencies that don’t want to do any of it. Further, we provide overflow resources to agencies that aren’t ready to hire the next person to join their team. Or Agencies that have too much that they can’t put on their current staff. We also work with traditional marketing firms, Radio stations, newspapers, and other companies, that want to provide digital marketing services to their customers looking for additional ways to grow their businesses.


Not to mention entrepreneurs/independent consultants that want to build a sales organization to support their lifestyle. However, business owners don’t want to worry about delivering any of the services.

How Long Has That Company Been in Business?

That Company started on May 22nd, 2007, as Buildtelligence Web Solutions LLC and ultimately rebranded into That Company in 2010. We started right around the time the economy hit an all-time low. We initially focused on being a firm that worked with new home construction companies as that was our CEO’s background. However, we quickly pivoted due to the economic shift. We became an agnostic digital marketing firm. Then in 2010, we pivoted again and focused on becoming a white label provider for agencies. As of today’s, writing in 2021, we service over 500+ agencies and continually growing!

What Kind of Clients Does That Company Work With?

Since our partners come from such a wide variety of backgrounds, you would be hard-pressed to find an industry in which we have not delivered results! You name it; if the sector has 1000 companies or more, then we’ve touched it at one point or another. Some partners focus on niches. Some focus on acquiring customers in their geographies. Other partners take on every client that has a dollar in their wallet.

Is it time for you to work with a White Label SEO Provider? Let’s chat!

What to Learn More?

Private Label SEO Resellers – How to Choose a White Label SEO Reseller Company