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What Is White Label SEO? - Increase Your Agency Revenue Reselling SEO
White label SEO refers to a type of SEO service in which an agency provides SEO services to their clients under their own brand name, without revealing that the work is being outsourced to a third-party provider like That! Company. Essentially, the agency or individual is acting as a middleman, reselling SEO services that are produced by That! Company, for a profit. However there is one major difference working with That! Company over working with a typical SEO reseller. We handle the client interactions!
A white label SEO reseller plays a crucial role in this ecosystem by offering SEO solutions under their own brand, even though another company carries out the actual work. This allows resellers to enhance customer acquisition, grow potential revenue, and present professional white label SEO reports that align with their brand, thereby positioning themselves as experts in the field.
In white label SEO, the client pays the agency or individual for SEO services, and the agency then contracts with an SEO provider to perform the actual work. The SEO provider creates and executes an SEO strategy, produces reports, and provides other services as needed, but everything is branded as the agency or individual’s work.
This model is particularly beneficial for digital marketing agencies, as it allows them to offer comprehensive SEO packages, real-time reporting, sales support, and client-facing services tailored to their needs. A lot of White Label SEO Companies have inferior pricing models to That! Company. Learn why our pricing model is considered the industry’s most scalable white-label pricing.
The benefit of white label SEO services is that it allows agencies and individuals to offer SEO services without having to invest in the expertise, infrastructure, and personnel necessary to provide those services in-house. It also allows them to expand their service offerings and increase revenue streams without taking on additional overhead costs. White Label SEO is sometimes known as Private Label SEO. However, there is a difference – Read: White Label vs. Private Label. A white label SEO service provides a seamless way to enhance your service portfolio and deliver high-quality SEO results to your clients.
The benefit of white label SEO services is that it allows agencies and individuals to offer SEO services without having to invest in the expertise, infrastructure, and personnel necessary to provide those services in-house. It also allows them to expand their service offerings and increase revenue streams without taking on additional overhead costs.
Table of Contents
What is SEO?
Having a good grasp of SEO is crucial for effective online marketing. SEO stands for Search Engine Optimization and refers to the process of enhancing website pages and other digital content to rank higher in search engine results. By doing so, you can increase organic traffic from search engines such as Google and Bing. Even a small improvement in search engine rankings can lead to a significant increase in website traffic and potential business.
This has prompted many businesses to attempt to manipulate search results in their favor, making SEO an important aspect of digital marketing. However, due to the competitiveness of the field, many businesses seek to gain an advantage by outsourcing their SEO needs to external companies. These external companies are known as white label SEO providers, and they specialize in providing such services. Utilizing comprehensive SEO tools can significantly enhance website pages and digital content.
What White Label Services Does Your Firm Provide?
At our firm, we offer a range of services beyond SEO, allowing our agency clients to take full credit for the successful outcomes achieved. We provide affordable solutions for SEO, PPC, social media optimization, and website design to businesses worldwide.
Our comprehensive suite of web marketing services includes White Label Search Engine Optimization (SEO), White Label Local SEO, White Label Pay Per Click (PPC) campaign management, White Label social media optimization (SMO), graphic design services, and website design. We also offer SEO reseller services, providing white label SEO packages with customizable options, dedicated project managers, and tailored pricing.
The SEO Process
The fundamental purpose of the SEO process is to address the needs of our clients by enhancing the visibility of their websites in search engine results pages (SERP). To achieve this, our team implements a tried-and-tested process that starts with comprehending our clients’ requirements and culminates in delivering results that the sales team can leverage to generate business. Here’s a brief outline of our process:
We start by understanding your clients’ needs so that we can develop a customized solution that meets their specific goals.
Once we have a solid understanding of your client’s needs, we develop a plan of action that outlines the steps we need to take to help them achieve their desired results through a comprehensive SEO campaign.
We then execute our plan, using the latest and most effective SEO techniques to help your clients achieve their desired results.
Finally, we track and report on our progress so that your clients can see the results of our efforts and make informed decisions about their future SEO strategy.
Is White Label SEO a new concept?
White Label SEO has existed for many years. That! Company Entered into it’s first White Label agreement in 2008. Few, if any, White Label SEO Services Providers have more experience in managing white-label clients than us! It has been widely utilized by large businesses across industries to acquire SEO services without incurring the cost of hiring Search Engine Optimization specialists.
Today, this service is accessible to small and medium agency owners who require SEO without the complexities and complications involved. With the option to pay for services, agencies can obtain optimal results with minimal hassle. Partnering with white label SEO companies allows agencies to expand their capabilities and offer more digital marketing services to clients without increasing the size of their in-house team.
Definition and Explanation of White Label SEO
White label SEO services allow agencies to resell SEO services to their clients, enabling them to offer a comprehensive range of digital marketing solutions without having to develop the expertise in-house. This approach empowers agencies to focus on their core strengths while leveraging the specialized knowledge and skills of a dedicated SEO provider. By partnering with a white label SEO provider, agencies can deliver high-quality SEO services under their own brand, ensuring a seamless and professional experience for their clients.
In essence, white label SEO services involve a collaborative partnership between an agency and an SEO provider. The provider handles all the technical aspects of SEO, including strategy development, on-page optimization, content creation, and white label SEO reports. Meanwhile, the agency maintains the client relationship, presenting the work as their own. This model allows agencies to expand their service offerings, increase revenue, and enhance their reputation as a one-stop-shop for digital marketing solutions. By reselling high-quality SEO services, agencies can meet the diverse needs of their clients without the overhead costs associated with building an in-house SEO team.
White label SEO services allow agencies to resell SEO services to their clients
Agencies can offer SEO services without having to develop the expertise in-house
A White label SEO provider Like That! Company handles the work, while the agency simply bills the client
How Does White Label SEO Work?
To simplify things, there are two different ways for white label SEO to work:
The White Label SEO Agency Method: An agency or firm engages a white label SEO provider, such as That! Company, to deliver services on their behalf, under their own name. This involves signing a contract with our firm, whereby we offer services on your behalf, under your agency/brand name, and your clients are unaware of our existence.
A white label SEO firm provides a team of SEO experts who can offer guidance and robust SEO services to help agencies sell, emphasizing transparency and ethics and building a harmonious working relationship for a fruitful long-term collaboration.
In this model we provide:
a. White Label Sales Support
b. White Label Project Management and Reporting Platform
c. White Label Phone Lines (Phones answered under your brand)
d. White Labeled Meeting platform
f. And a LOT more.
- The SEO Reseller Method (White Labeling): This approach is the most prevalent but least lucrative means of reselling SEO. It involves your firm collaborating directly with the SEO firm or agency, with all communications conducted under their brand. As a result, you would be outsourcing or relabeling someone else’s work. Although this may save on staffing expenses, you would need to manage all customer communications yourself, which can consume a significant amount of time.
- The Reseller Method (Direct Customer): With this approach, you transparently resell the services of another firm. Your customer interacts directly with the other firm, and they receive recognition for the work done (or criticism for any shortcomings).
In this situation, you are perceived by the customer as a source that can facilitate introductions and add value in that manner. New firms frequently use this method when a prospective customer demands references or proof of prior experience. By providing the introduction, your firm is perceived as a valuable asset to the customer, and you earn commissions equivalent to what you would receive in a white-label arrangement.
White labeling refers to the practice of removing a product or service’s branding and logo and instead using the branding specified by the purchaser. This enables the purchaser to resell the product or service under their own branding, making it appear as though they are the creators of the product or service to the end-user. For further information, please refer to our article, “What is White Label?“
How Does White Label SEO Pricing Work?
Today’s customers are more sophisticated than ever before and recognize the need for marketing and development providers to meet their diverse needs. For many agencies that specialize in other core competencies, partnering with a White Label SEO Company is crucial to offering a complete range of services and winning clients who prefer an “all under one roof” type of agency.
To implement the right SEO strategy and run successful SEO campaigns for your clients, you require the support of experienced professional consultants. Partnering with a white label SEO company gives you access to a highly experienced team of SEO experts who are responsible for managing clients, delivering hands-off SEO services, and providing professional SEO audits.
It’s important to note that reselling SEO and white-labeling SEO are two distinct approaches that can significantly impact your profits. For more information on why you can profit more with our services than with other firms, please visit our pricing page where you will discover these benefits:
That! Company’s pricing model for White Label SEO, PPC, Social Media, and Reputation Management is designed to maximize profitability for agencies by minimizing their time investment. Here’s a summary of their approach:
SEO and Reputation Management: Priced on a retainer model, ensuring consistent and predictable costs.
PPC: Utilizes a flat fee approach, making budgeting straightforward.
Social Media: A blended model of retainer and flat fees based on advertising spend.
Benefits:
Efficient Workflow: The company handles most client interactions, freeing up agencies to scale and manage more clients.
Profitability: Agencies can focus on growth without the burden of extensive client management tasks.
Why Do I Need a Private Label SEO company?
When partnering with That! Company, you can trust that your SEO campaigns are in the hands of top-notch professionals in the industry, leaving you with peace of mind and the ability to focus on your core competencies. By outsourcing SEO services to a white label provider like us, marketing agencies can avoid the burden of maintaining a large payroll each month.
Additionally, working with a white label SEO partner allows you to tap into the expertise of seasoned SEO professionals, expand your service offerings, and scale your company without the overheads of an in-house team.
To ensure seamless communication with your clients, we utilize white label SEO services reports and your branding in all our communications. Our platform also enables efficient and clear communication between you and our team during the process.
Depending on the chosen plan, clients receive regular meetings where we provide SEO updates using your phone number, further enhancing the white label experience. We also offer free preliminary SEO analysis to support your sales process and sales support to close deals, so you’re never on the phone alone.
What Are the Benefits of Working with A White Label SEO Services Firm?
By partnering with a White Label SEO Services Agency, you can expand your service offerings and provide a comprehensive solution to clients seeking an “all under one roof” provider. This not only helps you avoid losing potential new business, but also creates upsell opportunities for your existing clients.
With control over multiple aspects of the relationship, you can prevent competing agencies from potentially stealing your customers and build stronger, more valuable relationships. A white label SEO service offers comprehensive solutions, including various features and benefits tailored to meet diverse client needs. Benefits of working with a White Label seo Company like That! Company:
Expertise: Access to a team of experienced SEO professionals.
Scalability: Ability to handle multiple clients and projects without overextending resources.
Client Retention: Enhanced client satisfaction through effective communication and transparent reporting.
Focus: Agencies can concentrate on core business operations while SEO is managed externally.
Quality: US-based team ensures high-quality service, avoiding time zone and language issues.
Branding: Services can be offered under the agency’s brand.
Revenue Growth: Expand service offerings and increase revenue streams.
Control: Maintain control over client relationships without needing to build an in-house team.
Choosing the Right White Label SEO Provider
Choosing the right white label SEO provider is crucial to the success of your agency’s SEO reselling business. Here are some key factors to consider when selecting a provider:
Consider the provider’s expertise and experience
Look for a provider with a proven track record of delivering high-quality SEO services and a deep understanding of search engine optimization principles. A reputable provider should have a team of experienced SEO professionals who stay up-to-date with the latest algorithm updates and best practices. This ensures that your clients receive the most effective and current SEO strategies, leading to better search engine rankings and increased organic traffic.
Additionally, evaluate the provider’s portfolio and client testimonials to gauge their success in managing SEO campaigns across various industries. A provider with diverse experience can offer valuable insights and tailored solutions that meet the unique needs of your clients. By partnering with a knowledgeable and experienced white label SEO provider, you can confidently offer top-notch SEO services, enhance your agency’s credibility, and drive significant results for your clients.
Why Should I Choose Your White Label SEO Services Agency Over Your Competition?
Full-Service White Label SEO Services:
That Company offers comprehensive white label services, including National SEO, Local SEO, White Label PPC, Social Media, and Website Development. By partnering with us, you can consolidate all of your client’s needs under one roof and avoid the hassle of working with multiple white label providers.
Partnering with our agency as your white label SEO partner allows you to tap into the expertise of seasoned SEO professionals, expand your service offerings, and scale your company without the overheads of an in-house team.
Working with a single provider ensures consistency and high-quality service. Our team of experts is well-versed in various marketing disciplines, allowing us to provide excellent communication and seamless integration of all services. Simplify your operations and achieve superior results for your clients with our white label solutions.
Proven Outcomes, Highest Levels of Retention:
If you’re considering reselling SEO services, it’s crucial to partner with a digital marketing agency that has a track record of delivering long-term results. You don’t want to work with an SEO company that outsources their work offshore, employs questionable link-building tactics, or creates subpar content.
What you need is a reliable partner that can help you win new clients and, most importantly, retain your existing ones. Acquiring new customers is not enough if you’re constantly losing them due to poor service quality. At That Company, our experienced account managers will hold regular client meetings to review:
Your client’s SEO goals
Campaign objectives
Page optimization progress
Content creation
Project statuses
SEO reports
Ongoing Strategic Plan Development
Our goal is to achieve industry-leading client retention rates and transform the outcomes of every one of your clients into compelling case studies.
US Based SEO Consultants:
At That Company, we pride ourselves on the quality of our services, which is why all our digital marketing consultants are Full Time employees based in the United States. Unlike our competitors who often use cheap subcontractors, we prioritize maintaining the highest standards and providing the best representation of your brand.
Does this mean we don’t take advantage of offshore employees to keep our pricing to you lower? No, in fact, we have a large number of full-time employees in the Philippines. Their roles, however, are not customer-facing project management. Further, they aren’t sub-contractors. They are full-time employees with complete benefits, including paid vacation, paid sick time, and health benefits. Finally, they work on 8am-5pm EST shifts. This means there are no communication delays, even within our internal teams.
When organizations opt for the cheapest white label providers, they often encounter issues with communication due to language barriers and time zone differences when waiting for contacts in countries like India or the Philippines to start their day. To avoid such headaches, we operate on an 8 am-5 pm EST schedule, and all team members who interact with your clients are Full-time US employees. With us, you can rest assured that language barriers and time zone differences will not hinder delivering top-quality service to your clients.
Centralized:
When you hire That Company, you benefit from our centralized model that ensures greater quality control. Unlike other white label providers that are decentralized, all our employees work together, which eliminates quality control issues and facilitates clear communication across multi-faceted digital marketing campaigns. With all our white label SEO consultants working together, we achieve exceptional communication, leading to better results and a superior experience for your clients. While client acquisition is important, long-term client retention is what ultimately drives profitability.
Scalable:
At That Company, our white label SEO agency offers the most scalable model that allows you to handle billing your clients while we take care of all the communication on your behalf. This eliminates the need for you to be the middleman between your clients and your provider, freeing up your time to focus on growing your business.
With most white label solutions, the reseller is responsible for all communication with their clients, which can lead to frustration and inefficiency. Our centralized model ensures that our team handles all communication, and our white label platform enables clear and efficient communication between our team and your clients.
When resellers are bogged down with inefficient communication between their clients and their provider, it hinders their ability to focus on marketing and growing their business. Many agencies find themselves playing the “telephone game,” leaving clients frustrated as their point of contact cannot answer technical questions about their SEO or other digital marketing activities.
That’s where That! Company comes in – our team of white label SEO services professionals completes the work and communicates with your clients about all the activities taking place. This approach ensures that all communication is handled professionally and efficiently, resulting in a better experience for your clients and increased scalability for your agency.
At That Company, our white label SEO agency offers the most scalable model that allows you to handle billing your clients while we take care of all the communication on your behalf. This eliminates the need for you to be the middleman between your clients and your provider, freeing up your time to focus on growing your business.
With most white label solutions, the reseller is responsible for all communication with their clients, which can lead to frustration and inefficiency. Our centralized model ensures that our team handles all communication, and our white label platform enables clear and efficient communication between our team and your clients.
When resellers are bogged down with inefficient communication between their clients and their provider, it hinders their ability to focus on marketing and growing their business. Many agencies find themselves playing the “telephone game,” leaving clients frustrated as their point of contact cannot answer technical questions about their SEO or other digital marketing activities.
That’s where That! Company comes in – our team of white label SEO services professionals completes the work and communicates with your clients about all the activities taking place. This approach ensures that all communication is handled professionally and efficiently, resulting in a better experience for your clients and increased scalability for your agency.
White Label SEO Company Sales Support:
When you partner with That Company, you can focus on growing your business without worrying about ongoing fees. Unlike typical white label providers, we provide sales support to help you close new business. We work with you to book calls on our calendars and come prepared with research on your prospect’s website and their top competitors. Together, we help you close the deal and secure new business.
Once the call is completed, you are in charge of sending the proposal and contract to the customer. We believe in empowering our partners and giving them control over their business. At That Company, we focus on providing the support and resources you need to succeed in reselling SEO and other digital marketing services.
We Educate Clients About the SEO Process
In today’s business landscape, simply delivering a service to a customer is not enough. It has never been enough, actually. Yet, many firms still operate with the mentality of “I did the work, so that’s it, right?” The truth is, if you want to keep your customers, you need to educate them on what you’re doing, why you’re doing it, and the expected outcomes of your actions.
The mission of our white label SEO team is to provide better education to our customers for several reasons. First, we want them to feel confident in the decisions we make on their behalf. Since most people tend to make emotional decisions and justify them later with logic, it’s crucial that we communicate with them effectively and educate them on our thought process. This allows for more in-depth discussions and fosters a deeper level of trust between us and our clients.
Secondly, by helping our customers understand the intricacies of our work, we can collaborate better and achieve more success together. We often tell our clients that we want them to be the industry experts, while we focus on marketing expertise. When we combine these two areas of knowledge, we can create the best possible results for their business. Finally, by revealing the amount of work that goes into producing successful outcomes, we can help our clients appreciate the value of the management fees they pay us. This transparency can lead to a stronger and more fulfilling partnership.
R.A.D. Discipline:
At That Company, we not only focus on training our digital marketing professionals to improve their skills in delivering results but also in developing their soft skills to retain clients.
What is RAD?
Client retention is a crucial aspect for any agency, and at That Company, it is one of our core values. We believe that the key to achieving it is by focusing on RAD, which stands for Relationship, Attitude, and Dependability. To ensure the success of our approach, we train all our digital marketing professionals, including white label SEO consultants and coordinators, to not only enhance their skills in producing results but also to excel in soft skills
Building strong relationships with customers is crucial for retaining them. It’s essential to get to know them on a personal level, such as if they’re married, their spouse’s name, if they have pets, and their interests, passions, and hobbies. While results matter, basing the entire relationship on results alone isn’t enough to keep customers. When you have a personal connection with your clients, they’re more likely to stick with your company, even when things don’t go perfectly. For instance, if Google makes an algorithm shift, and the client loses rankings, instead of terminating the relationship, they’ll ask for a game plan to fix the issue. By having direct interaction with clients, our team can build strong relationships with them while delivering excellent results.
Would you prefer working with people who are positive or negative? It’s a simple question, but when you visit a drive-thru or shop at Walmart, how often do you ask “How are you today?” only to receive an apathetic or negative response? At That Company, we believe in maintaining a positive attitude towards our customers. Being a bright spot in their day, especially if they are having a difficult day, is crucial to us. We are not just here to provide a service; we want to make a positive impact on people’s lives!
Have you ever collaborated with someone who was exceptionally talented at their job but failed to follow through on their commitments? Even though they produced high-quality work, you couldn’t rely on them to deliver it on time or attend meetings. This is unacceptable! At That Company, our team is not only skilled at delivering results but also trained to establish practical expectations and meet them. Many people avoid setting expectations because they’re afraid of not meeting them, but that’s a mistake. If you don’t establish expectations, clients will create their own, and they will almost always be faster, cheaper, and better than what you would have proposed. At That Company, setting expectations and being dependable are fundamental values in our culture, particularly in the field of SEO.
That! Company is RAD! Learn about Why Relationship Attitude and Dependability are so important #RAD #WhiteLabel
Who Uses That! Company’s services?
That! Company’s white label SEO services are utilized by numerous organizations, including SEO firms that prefer not to handle PPC management in-house. In addition, we offer a comprehensive suite of turn-key digital marketing services for agencies that prefer not to handle any aspect of it. We also provide overflow resources to agencies that are not yet ready to hire more staff or that have a workload that exceeds their current capacity.
Moreover, we partner with traditional marketing firms, radio stations, newspapers, and other businesses seeking to offer digital marketing services to their clients in search of additional growth opportunities.
Moreover, this applies to entrepreneurs and independent consultants who desire to establish a sales organization to maintain their preferred lifestyle. Nevertheless, business owners are not willing to concern themselves with providing any of the services.
How Long Has That! Company Been in Business?
That Company was founded on May 22nd, 2007, under the name Buildtelligence Web Solutions LLC, and later rebranded to That Company in 2010. We have been white label SEO providers since 2008. No company in the industry has more experience providing white label services than That! Company. The company’s inception coincided with the economic recession of that time. Initially, the firm catered to the new home construction sector, leveraging the CEO’s expertise in that industry.
However, due to the economic shift, the company pivoted to become an agnostic digital marketing firm. In 2015, another pivot occurred, and That Company started focusing exclusively on providing agency white-label services. Today, That Company has grown significantly and currently serves over 700 agencies, and we continue to grow.
What Kind of Clients Does That! Company Work With?
With partners hailing from diverse backgrounds, we’ve successfully delivered results across numerous industries. Our experience spans across sectors with a significant number of companies. While some partners concentrate on specific niches, others prioritize acquiring customers in their localities. Some partners accept any client who has the means to pay. Are you ready to collaborate with a white label SEO company? Let’s discuss your needs!
Is it time for you to work with a White Label SEO Provider? Let’s chat!
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