Every digital marketing agency wants to run its online business efficiently and competently, irrespective of whether it’s about clients’ projects or internal processes. If you’re an agency owner, one of your biggest goals is to develop loyal and trustful relationships with your clients that’s why creating a white label partnership with a company that takes deep concern with white label branding is so important.
Have you ever been in a situation where you had to turn down a good business deal? Maybe it was from an important client because you didn’t have the time, budget, or in-house capabilities for it? If you’ve answered yes to either, then you should learn about white label branding.
What does the term ‘white label’ mean?
The phrase white label has its origins in the music industry, particularly with vinyl records. Before music records being released to the populace, record labels would distribute promotional copies to DJs, music distributors, and radio stations, who would then conceal the original labels with white labels. Original labels were initially concealed to prevent competitors from recognizing the source of the new music being played. Today, this phrase is not exclusive to the music industry. It has found its way to the commerce and marketing industries. In the world of digital marketing, ‘white label branding’ is a phrase that means:- A marketing agency is hired to provide marketing solutions to its client(s),
- Then the agency outsources those services to a white label external team,
- The agency then rebrands the end product to make it appear as if they created those solutions,
- Then the agency resells those solutions to their client(s).
White Label Branding Expands Your Opportunities
As an agency, there are small and medium businesses looking to you to assist them with their digital marketing needs. If you don’t have a variety of managed digital marketing services, you can outsource those services to another company. The content creators and marketing strategists from That! Company can work alongside your sales team to deliver top-notch marketing services. Your agency can then pass on these services to your clients under your brand name.
Benefits of White Label Branding
Difference between White Labeling and Private Labeling
The terms’ white labeling’ and ‘private labeling’ are used interchangeably. They each refer to instances where a manufacturer creates a basic generic product or service, then distributes it to multiple retailers. Those retailers then resell the same product under their respective brand names. These phrases are two of the most often confused and misused phrases in digital marketing. They both describe products that are bought, rebranded, and resold by a reseller; however, there are subtle differences between the two strategies.
The first difference is that with white labeling, the same product can be distributed to multiple resellers. They then rebrand the product and resell it under their respective brand name. With private labeling, the product is distributed to a single reseller. They then rebrand and resells the product under its brand name. So, white labeling is about selling a product to multiple resellers, while private labeling is about selling a product to only one reseller.
The second difference is that with white labeling, the multiple resellers get to rebrand and resell the product as it is. This means that resellers only rebrand the product, but they do not get to modify it. With private labeling, the product is distributed to a single reseller. They not only rebrand it but also change it and resells it under its brand’s name. So, white labeling is about reselling a product as it is. While private labeling is reselling a product after modifying it to fit specific requirements, learn more about these differences by reading: White Label vs Private Label where we go into in-depth details explaining the differences between them both in addition to covering reseller options. White Label Branding Just Makes Sense
White label branding presents many incredible benefits, particularly for small and medium-sized digital marketing agencies. Do you have a small business that can’t provide add-on services to your clients because you have limited service offerings? Consider outsourcing the services that you can’t currently offer to a white label services provider. It might just be the push that your small agency needs to grow.
Are you ready to scale your agency with a quality white label SEO, white label PPC, or white label social media provider?
If so schedule a meeting here – Let’s Talk