Print ad revenues continue to fall for Magazines and Newspapers
In 2010, Magazines racked u-p an estimated $14.7 billion in ad revenue, down 5 percent from $15.5 billion in 2009, according to eMarketer. Another 5.6 percent decrease to 13.9 billion is expected in 2011. Analyst predict ad revenues will continue to decline by about 5 percent for the next 4 years, while online ad revenues […]
Vevo.com to take over Myspace?
Long eclipsed by the growth of Facebook, Myspace may yet still emerge as a prominent social media website – At least when it comes to music and video. News Corp. is in talks to transfer control of Myspace to Vevo.com, an online music website partly owned by the world’s biggest record companies, Bloomberg News reported […]
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Yahoo!'s share of the search ad market predicted to fall to 8.1 percent in 2011.
As Google and Microsoft’s share of the search advertising market continue to rise, Yahoo!’s share is expected to fall from 10.4 percent in 2010 to 8.1 percent in 2011, according to eMarketer. In 2009, Yahoo! signed a deal to outsource its search to Microsoft. Research results returned to Yahoo! users show a “Powered By Bing” […]
At THAT! Company there's often a surprise around every corner.
At THAT! Company there’s often a surprise around every corner. On Wednesday, THAT! Company employees were surprised with surprise. There will be a surprise teambuildng event. The rest is top secret. What is no one knows, except upper echelons of the THAT! Company superstructure. And At THAT! Company we’re all about eating food and what […]
Twitter celebrates 5th Birthday by launching new website and video.
Twitter celebrates 5th Birthday by launching new website and video. Disover.twitter.com is a website that features 16 different users from a the entertainment, political and business world. The video features appearances by Secretary of State Hillary Clinton, UFC president Dana White, Virgin Group founder Richard Branson, tennis star Serena Williams and Rap Artist Snoop […]
Is Groupon going public?
How much is Groupon worth? Bloomberg is reporting the daily deals website has entered into talks with bankers to consider an Initial Public Offering (IPO) to potential investors with a valuation as high as $25 billion. That would be more than Google when it went public with $23 billion market valuation. After turning down a […]
The Social Search Alliance
How companies market themselves on social media, what people say about those companies on social media and what people find through search is influencing purchasing decisions. Social and search are becoming powerful allies during the path to purchase for many shoppers online and at physical stores. How companies market themselves on social media, what people […]
Don't Forget the Long Tail
Ignoring long-tail websites as an option for your online ad campaign could be a mistake, according to a study conducted by CONTEXTWEB, a contextual targeting firm. The study analyzed more than 1,000 ad campaigns across 18,000 publisher sites in the second half of 2010 and discovered that ads placed on long-tailed sites (those sites reaching […]
Boosting Cell Phone Battery Life with Nanotube Wiring
Three bits of nanotube memory. The middle bit is “off” while, the other two are “on.” There’s nothing more annoying than when you are running your favorite app your smart phone is begging you to feed it. The battery charge on a cellphone, especially smart phones, can last maybe a day if you’re lucky. The […]