In 2010, Magazines racked u-p an estimated $14.7 billion in ad revenue, down 5 percent from $15.5 billion in 2009, according to eMarketer.
Another 5.6 percent decrease to 13.9 billion is expected in 2011.
Analyst predict ad revenues will continue to decline by about 5 percent for the next 4 years, while online ad revenues will see modest increases year over year.
Television and radio will still see the same level of ad spending by advertisers. However, advertisers will flee magazines and newspapers for the Internet, according to eMarkerter’s statistics.