Don’t Forget the Long Tail


Last Updated on July 14, 2017

Ignoring long-tail websites as an option for your online ad campaign could be a mistake, according to a study conducted by CONTEXTWEB, a contextual targeting firm.

The study analyzed more than 1,000 ad campaigns across 18,000 publisher sites in the second half of 2010 and discovered that ads placed on long-tailed sites (those sites reaching only 1.5 percent of Internet users) saw a substantial rise in clickthrough rates compared with larger sites. Long-tail sites lifted click rates by 24 percent, according to the study.

Alchohol advertisers saw a 50 percent increase while automotive advertiser saw 12 percent.


We are a leader in helping agencies deliver Pay per click management services to their clients.  Can we help you? Check out more about Our White Label PPC Services to learn more about what we can do to help your agency today.


 

“The vast majority of time spent on the web is spent with long-tail sites, while the lion’s share of ad dollars is spent on the short tail,” according to ComScore.

longtail

Listen to our CEO’s podcast “The Daily Drive” to stay driven and get great business insights from top business leaders. – Are you ready to scale your agency with a quality white label SEO, white label PPC, or white label social media provider?
If so schedule a meeting here –