Yes, Content is King
You may have heard that phrase, “content is king,” somewhere before. It’s often repeated and emphasized, but why is that? Actually, it isn’t just content, in general, that’s so important, it’s the quality of the content. In SEO, there are two main things to take into consideration. First, audiences respond better to content that engages, […]
Google vs Microsoft – Indexing, Advertising, & Market Share
Google and Microsoft are two of the biggest search engines available today. This leads to the idea they are also two of the biggest digital advertising platforms. However, Google and Microsoft are strikingly different in how they go about the business of indexing web pages for their search engines. Google and Microsoft have good […]
Other Factors in Canonicalization (Besides Duplicate Content)
We went deeper into duplicate content, which is an important factor in canonicalization, but we wanted to give you other factors that also play a role. In this post, we’ll go into sitemaps, page links, URL redirects, Our hope is that after this, you will understand a bit better why your private label SEO company […]
Google Images: A Hidden Opportunity for Ecommerce Websites
When it comes to online purchasing, almost three-quarters of customers look for visual material before making a purchase. You would want to see what it looks like before making a purchase, just like you would with anything else. This is why it is critical for e-commerce websites to use product photos to generate good experiences […]
To Understand SEO, You Need To Understand Google
We talk about search engine optimization as if it were more than just search engines, but when Google controls more than 90 percent of the global search market, any discussion of modern SEO must start with them. It is not enough to know how Google works to be a professional SEO. You also need to […]
Earn Your Google Ads Certification through Skillshop
SEO and Google Ads management are services that have risen in popularity with many agencies offering them as a service. A lot of professionals want to jump in because they know the importance of having that something special, that edge. Google Ads Certification is advantageous for both new and experienced individuals in the space. As […]
How to Make the Most of Google Ads Networks: Just the Basics
It’s challenging to know which strategies will offer the best results as Google continues to develop and extend its advertising offerings. Before launching any Google Ads campaign, there are several aspects to consider. Most of the time, you’ll want to divide your Google Ads budget across a few different campaigns to balance your different objectives. […]
3 Key GA4 Reports for SEO
So you’re getting set up with Google Analytics 4. Before you consider the task done, you should make sure to have at least the three most common reports ready to go. You’ve probably used Google Analytics before and have certain reports that you like to use. Now that Universal Analytics is moving up […]
The Positive Results from Google Business Profile Reviews
Most every Google Business Profile client seems reluctant to ask for reviews on their GBP listing, but Google Business Profile Reviews are one of the most important aspects of optimizing for Google Local Results. Strange but true. Most website owners do not have any issue with asking for testimonials but they have some sort of […]
What Does a PPC Specialist Do?
A Pay Per Click or PPC Specialist oversees web pay-per-click publicizing efforts including the methodology, plan, execution, and investigation of advertisement execution. It is a difficult job that is additionally profoundly pursued since it takes an exceptional range of abilities to nail a PPC crusade. Having a white label PPC management firm for PPC ads […]