
What is White Label SEM, and How Can it Help My Agency?
White Label is the term used to describe when a supplier provides a service or product for another company under that company’s brand name. SEM (Search Engine Marketing) is the management of paid advertising campaigns specifically on search engines like Google, Bing, and Yahoo. Thus White Label SEM is the combination of the two where a white label digital marketing firm like That! Company provides SEM services to end clients under the brand names of other agencies. It’s more often referred to as White Label PPC (Pay per Click)Why Should I Care About White Label Search Engine Marketing?

How Do Agencies Get Started in White Label SEM?

How Would a White Label Campaign Work?
An agency needs to know what type of digital marketing services they would need to execute a white label campaign. That! Company will create a detailed Value Proposition for their client from start to finish and provide an honest assessment of what it takes to manage a comprehensive digital marketing strategy. An agency will then decide if they want White Label SEO, White Label SEM, or more.White Label SEM is a great way of scaling an agency's operations by adding new services and products to grow their business.
That! Company Helps Sell SEM and Your Other Services Too.
Not only do we service your clients, but we also help in the sales process as well. When we meet with an agency’s prospects, it is about more than just the white label service. It’s about representing your agency’s brand in the best possible light. We want to help grow your client’s business, whether it’s a white-label service we’re providing or an in-house service provided by the agency.
SEM has no secrets; it’s just an evolution of digital marketing. Agencies have evolved from Web design companies to online marketing companies, and clients now expect expertise in campaign management. That! Company has Google Certified SEM Managers with specializations like Search Quality, Display Advertising, Mobile Search Advertising, Social Media Marketing, and Local Search to help agencies tackle the digital marketing challenges they face.