What Are The Basic Elements Of Search Engine Optimization?
The basic elements are those that you must address to develop and maintain a successful search engine optimization campaign. There are many basic key elements for search engine optimization campaign management and I will cover some, but not all, of these basic elements below. Response Code Errors What are response code errors? Response codes are […]
The Philosophy of Digital Marketing
Throughout our human experience, we are quick to forget. We forget who we are, what we want, and why we do the things we do. It is important to remind ourselves of the reasons for our actions. We have been so consumed by our fast-moving capitalistic society we forgot to ask ourselves these important questions. […]
The SEO Value of Running a Site Audit
The value of using site audit software to identify SEO issues is significant. For one, a website that doesn’t provide its users with the best possible experience isn’t going to rank well over time. If your website performs poorly, you won’t get much organic traffic. In fact, you may get hardly any organic traffic at […]
Identifying the Right Content for Your Business
As a local business owner, you know that creating content for your business website is essential. But beyond that, how do you know what type of content your target audience will want? There are plenty of options out there, from articles to videos to interactive contests. But when it comes to marketing your business, how […]
Just Say NO To A Cheap Website
Websites at one time served as simple sources of information about a company, basically, an online brochure that wasn’t all that technically complex. Today, websites are the backbone of any company’s online presence and an integral part of the company as a whole. They tie into other business and marketing tools and also serve a variety of functions including client […]
How to Use Content Marketing to Build Brand Authority
It can be difficult to build brand authority though it may be more important now than ever. I am sure that you can think of at least one company jingle or a memorable commercial. How do you make your brand stand out with not only radio and TV commercials but also ads on websites and […]
Online Shopping – Caveat emptor – Online Vendors Be Aware – Part 1
I do not do much shopping online, however, in the past two years I have expanded my horizons and for the most part, have been let down at every turn. This post is to outline my experiences and provide information to online eCommerce consumers and inform online storefront vendors of the online shopping experiences that […]
SEO and the User Experience
A positive user experience is very important for a successful business. It is the whole reason why customer service even exists. People want to provide you, the user, or customer, the very best experience they can so that you will want to continue to bring them revenue. Makes sense, right? Unhappy people probably won’t want […]
Search Engine Optimization Marketing Success Story During the Covid 19 Pandemic
The year 2020 has been extremely stressful for many people and companies. We had a very successful year as an internet marketing company. Many of our clients also had a successful year during these most trying times. This post is about just one of those clients who set record sales numbers for the year 2020. […]
Best Practice For Web Design: What Image Type To Use?
The best practice for web design is to always keep in mind how important images are. When shopping in person, there are many types of cues that clue in a potential customer to the quality of the product they’re interested in. Then they evaluate If it passes the bar they feel is appropriate before purchasing. […]