Top Three Steps in Producing Effective Video for Your Company
Know your “why?” I was sitting down having lunch with a CEO of an assisted living facility, when he exuberantly lit up as I asked questions about his company. He answered passionately and precisely and eventually I didn’t have to ask questions. He went off like a freight train in perpetual, unstoppable motion, spilling […]
Periscope: Development of Quality Video Feed, Revolutionizing Social Media Marketing
Periscope is a useful addition to the arsenal of tools that are beneficial to a business developing their online presence. Periscope is a platform that can utilized to stream live video from any location. The objective of this medium of social engagement is to provide live video feed. Live video feed allows a level of […]
Best Practices For Creating Ad Variations
Writing Ad Creatives can be difficult for some, but if you follow a few simple steps, you at least have the ground work for creating good ads. The main idea behind the steps I have listed below are all based around relevance, visibility and testing. Throw these in the pool with Call To Actions and […]
Four Ways to Reduce Cost Per Click
So you’ve gotten your Pay Per Click campaigns off the ground and running pretty smoothly. But as with most things, especially things that you are investing money into, there is always room for improvement. One particular metric where improvement translates directly into saved dollars is your Cost Per Click. In this article I’ll expand on […]
AdWords Report Editor Gives You More
Over a year ago, Google talked about a new flexible report editor and it is finally available across all accounts. They started in the Spring of 2015, in small low spend accounts and took months to finish the general roll-out. The main benefit is the time savings you will see. Instead of downloading filtered data […]
Remarketing Trends To Consider
For the vast majority of websites, only a small percentage of site visitors will convert on their first visit to a site. Since the average number of customer interactions prior to a purchase is seven, it is imperative that you reach out to your site visitors at least several times subsequent to their initial arrival […]
3 Easy Design Trends for 2016
UX (User experience) Users are not going to care how cool your design is. If they can’t quickly find the information they are looking for, they are going to click the back button. Period. If they have to wait for your fancy slide shows, videos, and pop-ups to finish doing their thing, chances are they […]
Coding and Testing: The Coding Importance of Crossing the T and Dotting the I
When coding, it is always important to remember the details. Cross every t and dot every i. For instance in a PHP script, leaving out ; (semi-colon) at the end of a statement can bring a whole site down. These types of problems can also be very difficult to find. Imagine if you had several […]
Instagram Advertising Becomes a Viable Option for Businesses
Instagram has recently taken a turn in the way businesses can advertise. You as a Facebook owner can build ads that show on Instagram without an Instagram account. This means for you, one less part to manage, with an ability to still get out into the market of Instagram. With a community of over 400 […]
Will You Watch Your Content Soon, Instead of Reading It?
a significant shift in way people engage with the web. It isn’t anything new and it isn’t anything unheard of, but it is a significant shift, and that shift is towards video content. As we move away from desktops and toward mobile communication devices as the primary interface on the internet, video is the communication […]