Dealing with Search Terms Within the New Parameters of the "Close Variants" (Part 1)
One of the problems that most specialists performing white label SEO services face is understanding what an individual searchers’ actual “intent” is with a variety of search terms. This is why we must always try and cover all of our bases by first completing thorough keyword research to find all the long-tail search terms, as […]
Dealing with Search Terms Within the New Parameters of the "Close Variants" (Part 2)
Welcome back! In Part 1 of this article, we introduced you to the basic issues that we deal with today since Google Ads has started using close variants when we are targeting different match type keywords within Google Ads. We continued by first covering “why” this is an issue, to begin with taking into consideration any specific individuals’ actual “user […]
What About Google Search Engine's Competitors?
In the business of Search Engine Optimization, one of the key goals for those optimizing websites and advertisements are rankings. The order of display for these publications on specific search engines are considered the rankings, or to simplify, the “rank” of the optimized page. The popularity of the search engine makes the ranks more valuable […]
Optimizing for Voice Search and Winning Google’s Featured Snippet
How do you attain the coveted featured snippet, position zero, rank zero, whatever you want to call the result that is before all the organic SERPs? Achieving a featured snippet result is a considerable focus for SEO companies in 2020, but why? Sure, it drives more traffic to your site than the position one does, […]
Google Ads Vs Google AdWords
For years and years, we have all known the Google advertising platform as Google AdWords. From the very beginning, all the way through the little changes that have taken place to help make things easier for the advertising user. Some say that when Google’s advertising platform changed names from Google AdWords to Google Ads, the […]
Boost Your Web Dev Productivity
If you love to do web development like me, you should know the importance of having great tools in your web browser that simplify your work and boost your productivity. That’s the case of Google Chrome and the Chrome Extensions’ comprehensive offering that will boost your web dev productivity. Yes, Firefox is an excellent browser […]
How to Start a Digital Marketing Agency
So, you want to learn how to start a digital marketing agency? We are going to focus on the specific action items you need to take to launch a digital agency and will skip over 101 basics on setting a business (things like getting a business bank account or applying for an IRS EIN) Below […]
Understand and Use the Features of Google My Business
In the SEO industry, the specialists doing the optimizations on the website are constantly on the lookout for new ways to please Google and staying far away from its displeasures. Google updates regularly, usually in an anonymous fashion, and only rarely does it tell us exactly what it wants the most out of websites or […]
The JavaScript Code Snippet for Common Problems
Each programming language has its flaws and quirks. JavaScript language and even the JavaScript code snippet used is not an exception. The script language has behaved strangely in recent years, but it is one of the most widely used languages this day. In most part is because it is the primary interactive language of internet […]
The COVID Impact on Digital Marketing
COVID has had an impact on the world in ways no one saw coming and could have prepared for. This virus has caused tremendous amounts of suffering and not just from the medical and health side. We have faced community shutdowns, travel bans, business closings, school closing, unemployment, social anxiety leading to social chaos, and […]