Web development is a very broad subject. It involves client-side coding and server-side coding, which describes where the code is executed. Each approach offers advantages and disadvantages, and the one you choose to use will vary depending on what you are trying to achieve, along with other reasons. For effective marketing web design needs to be compelling and attractive with the visitor’s actions constantly in mind. We bring this type of expertise to bear in our white label web development services ensuring our clients have a site that will help bring in customers and attract more business.
The whole purpose of great web design is to attract customers to the site and compel them to take an action (conversion). With a proper focus on SEO, one of the contexts within which we focus our web development. Web development is the actual mechanics of how this all gets implemented.
Through White Label Web Development we help your clients take into consideration the following issues:
- Usability: How easily can visitors navigate through the client’s website? Is there a natural flow? Must a potential customer hunt for what they are looking for, or are all products and services simple to find?
- Accessibility: Somewhat related to usability is the question of the kinds of devices that can reach the website. It is not enough that someone on a smartphone can find it; they should also have a good experience navigating your site from a smaller screen, or any device that is not a desktop or laptop computer. Accessibility also takes into consideration devices that may be used by vision- or hearing-impaired visitors.
- SEO: Certain website features can be helpful to SEO; others can be harmful if not handled correctly. Even such helpful features as a site-based search engine, shopping cart, or blog can cause problems with SEO implications, depending upon how it is set up.
- Security: Whenever you collect information from your site visitors, you need to be sure your website is secure to protect that information. You also need to generally secure your site against hackers, malware, and related dangers. Proper web development takes this need for security into consideration.
Web development is not a static field. It is constantly changing and evolving. The same is true for SEO, security and the other areas of importance. Therefore, sites must be periodically reviewed to ensure that they are up to date and offer the best possible functionality. A site that was top of the line a couple of years ago may be missing out on some important recent changes in web development, SEO, security, or one of many other factors that may be involved. Google frequently changes their ranking parameters and algorithms, and it is important to keep up to date with them.
Our deep expertise in web development enables us to modify a site for better results, and even build sites from the ground up. We can advise on CMS choice and the state of the art for the best practices in any of the fields involved. We keep up to date on all new developments in this and many other areas. While it is a complicated field, we are well versed in it, experienced, knowledgeable and capable of whatever level of effort is needed to improve a client’s site performance.
Developing Our Relationship
In the beginning of our white label web design projects, when we have our first few clients together it will be very important for you to go through the process and understand what the customer experiences; however after 2-3 months of developing a relationship with you, we then are meant to take over the reins so you can focus on your core business, and new business generation.
How Do You Operate Under my Brand Name?
You will provide our staff with email addresses to communicate with your clients so all email communication is branded. The reports we send to your clients will have your logo on it, and when we talk to the client on the phone, we are 100% under your brand name.
How do phone calls work? Won’t they see your phone #?
We have 2 different possible solutions for phone calls:
Conference Bridge Plan:
When you only have a couple of clients we start with a conference bridge plan. We meet with them on a conference bridge such as freeconferencecall.com. You may be familiar with services such as Go2Meeting, Join.me, etc. This provides us a neutral place to talk to the customer without ever revealing our phone number.
Direct Call Plan:
Our second solution is what’s called a “Direct Call Plan”. You would purchase a 1-800 # that would be classified as their “services number”. Whenever a client wants to call us they would use the services number, and we identify able to answer the phone as you! “Thanks for calling (insert your company name). How can I help you today?”
Learn More about how White Label Services work.
Are you ready to start your first white label web development / design project? Fill out the form to the right and we will contact you as soon as possible.