campaign


Who Sees Your Ads? Building Search Term Audiences

Pay Per Click Audiences and How They Help From the beginning of advertising, the main idea was to get the information about your product or service in front of those that would most benefit from them or who might be persuaded that they need your product or service when they see your ad. Quite often, […]

Who Sees Your Ads Featured

Google Ads VS Google Adwords

Google Ads Vs Google AdWords

For years and years, we have all known the Google advertising platform as Google AdWords. From the very beginning, all the way through the little changes that have taken place to help make things easier for the advertising user. Some say that when Google’s advertising platform changed names from Google AdWords to Google Ads, the […]


What to Do When PPC Fails – 12 Key Questions to Achieve Your Marketing Goals

We hear it all the time. “We tried PPC, but if never worked for us or that client.” Unfortunately, it is all too common. Rather than resigning oneself to the “fact” that it will not work, we encourage people to consider 12 questions when PPC fails. Why reconsider? Because repeatedly we have seen that asking […]

When PPC fails

Successful Search Engine Optimization Campaign Elements To Review And Monitor

In this post, I will outline several, but assuredly not all the elements you will need to monitor and correct as necessary to run a successful search engine optimization campaign. Robots.txt Blocking Crawlers: The Absolute Death of a Successful Search Engine Optimization Campaign A Robots.txt file gives instructions to any web crawlers, including search engines, […]

Successful Campaign Elements

Marketing tone

Examining Marketing Tone and Pain Versus Pleasure

There are many considerations in brainstorming different approaches to a fresh marketing campaign. Myself, I try to run through the basic principles and see what fits for the message or feel I’m after. Almost always, I end up on the points of pain versus pleasure, marketing tone, and how most people will do anything to […]


Google Partners: What Is It and How Does It Help?

Are you an advertising agency or other online consultant managing Google Ads (formerly Google AdWords) accounts? Do you have access to all of the resources Google has to offer? If you are not utilizing Google Partners, you may be shortchanging yourself. Everyone that has a Google Ads (AdWords) account, or manages Google Ads accounts for […]

Google Partner Program Guide