A Google Shopping Campaign is a fantastic way to get your product in front of potential customers, but there is a catch, it is not always the easiest to set up an effective shopping campaign. Before we get too far into this, know that there are two distinct types of shopping campaigns. You’ll need to […]
In this post, I will outline several, but assuredly not all the elements you will need to monitor and correct as necessary to run a successful search engine optimization campaign. Robots.txt Blocking Crawlers: The Absolute Death of a Successful Search Engine Optimization Campaign A Robots.txt file gives instructions to any web crawlers, including search engines, […]
There are many considerations in brainstorming different approaches to a fresh marketing campaign. Myself, I try to run through the basic principles and see what fits for the message or feel I’m after. Almost always, I end up on the points of pain versus pleasure, marketing tone, and how most people will do anything to […]
Are you an advertising agency or other online consultant managing Google Ads (formerly Google AdWords) accounts? Do you have access to all of the resources Google has to offer? If you are not utilizing Google Partners, you may be shortchanging yourself. Everyone that has a Google Ads (AdWords) account, or manages Google Ads accounts for […]
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