If you are a beginner who will create a new Google Ads Search Campaign Setup, there will be mixed emotions of excitement, anxiety, fear, and hope that come to mind when clicking the new button. Being a beginner in the industry, you might get afraid of messing it up. Yes, I feel you because I […]
TikTok is a lot of things. It is new, creative, fun, innovative, time-consuming, but more important than all of that, TikTok is popular. If you consider yourself a person who prefers a phone call over a text, if you get confused by hashtags, or if you have never heard the word emoji before. There is […]
It is now Free to Sell on Google (Not really) It certainly looks good. Google is getting a TON of great press on this. They might even try to portray to the layman reporter who just willingly and gladly spouts Google’s propaganda without researching or understanding it that this is a fantastic act of charity […]
With so many digital marketing solutions out there it can be a daunting task deciding which is right for you or your clients. Of course, the answer could always be, “EVERYTHING, a holistic approach is always the best approach to getting the best results”. Most times that is not feasible given the dynamic of the […]
For those of you that may not have heard of Microsoft Ads as of yet, it is simply the old Bing search engine that now goes under the name Microsoft Advertising. For those that are not familiar with Bing, it is widely known as the second largest search engine online aside from of course Google, […]
Bing Ads’ most recent transformation came in 2019 when it rebranded itself as Microsoft Advertising. Previously, the platform was known as Microsoft adCenter. As with any rebranding, changes are at the forefront to give the new product a fresh face and a bit of curiosity for those on the outside looking in. Likewise, when you […]
Those that have been in the search engine optimization industry for some time know that no two search engine optimization campaigns are the same. Many times, we run into technical challenges that have a negative impact on search engine optimization results. Often, correcting them are out of our control. Technical challenges go far beyond standard […]
Pay Per Click Audiences and How They Help From the beginning of advertising, the main idea was to get the information about your product or service in front of those that would most benefit from them or who might be persuaded that they need your product or service when they see your ad. Quite often, […]
For years and years, we have all known the Google advertising platform as Google AdWords. From the very beginning, all the way through the little changes that have taken place to help make things easier for the advertising user. Some say that when Google’s advertising platform changed names from Google AdWords to Google Ads, the […]
We hear it all the time. “We tried PPC, but if never worked for us or that client.” Unfortunately, it is all too common. Rather than resigning oneself to the “fact” that it will not work, we encourage people to consider 12 questions when PPC fails. Why reconsider? Because repeatedly we have seen that asking […]
