Cost per click (CPC), also known as “pay-per-click”, is a revenue model for paid digital advertising such as PPC campaigns. Google defines CPC bidding as paying a certain amount every time someone clicks on your ads. CPC can also be considered as the amount you pay to the search engine or platform on which your […]
PPC is an arduous process that takes time and a lot of experience. Having a PPC expert means having someone who knows what these processes entail and can help you set expectations. You can choose to hire an individual or a white label ppc management service. Either way, it’s better than trying to do PPC […]
Clients ask us all the time, “What marketing strategy will work the best for us and our budget.” And that answer will vary greatly depending on many factors like their industry, their assets, resources available, and so forth. But that question can be quite deceiving and what they are typically wanting to know is what […]
If you run a Shopify store, then you may want to develop a good social media marketing strategy. This often involves paid social ads. More often than not, the best social media platform to start with is Facebook. Facebook Ads is the most developed ad platform among social sites, plus it includes Instagram! You may […]
Google’s Performance Max campaigns have sparked quite a conversation as the relatively new kid on the block when it comes to digital advertising. This type of campaign uses Google automation technologies to optimize ad performance based on your specified advertising goals along with any audience signals, data feeds, and creative assets you add. In this […]
Google is not stopping when it comes to pushing out new features, many of which can make advertisers feel like they’re losing control of their campaigns. All the auto-applied recommendations, ad suggestions, automated extensions, and Performance Max campaigns can be daunting. We are certainly not going to argue that Google reducing transparency (search query reports, […]
Being in Marketing for many, many years we get asked several questions repeatedly. One of those questions is What is the absolute best marketing strategy for getting an ROI, basically what solution do you get the most from with little effort. The answer is easy and quite clear, except it always needs to be explained […]
You absolutely can do your own PPC. Many individuals and companies do their own campaigns. Pay-per-click advertising is for everyone, not just the experts. But that’s the real question, then – do you want your PPC campaign expertly done? Look at it this way – if you’re not a trained and experienced programmer, would you […]
Enhance your Twitter marketing strategy with a powerful Twitter ad! Twitter ads are easy to use and can be equally cost-effective depending on how you decide to use them. There are ways you can put your dollars behind your Twitter account for advertising. Get ready to dive in and learn more about Twitter Ads and […]
If you are a beginner who will create a new Google Ads Search Campaign Setup, there will be mixed emotions of excitement, anxiety, fear, and hope that come to mind when clicking the new button. Being a beginner in the industry, you might get afraid of messing it up. Yes, I feel you because I […]
TikTok is a lot of things. It is new, creative, fun, innovative, time-consuming, but more important than all of that, TikTok is popular. If you consider yourself a person who prefers a phone call over a text, if you get confused by hashtags, or if you have never heard the word emoji before. There is […]
It is now Free to Sell on Google (Not really) It certainly looks good. Google is getting a TON of great press on this. They might even try to portray to the layman reporter who just willingly and gladly spouts Google’s propaganda without researching or understanding it that this is a fantastic act of charity […]
With so many digital marketing solutions out there it can be a daunting task deciding which is right for you or your clients. Of course, the answer could always be, “EVERYTHING, a holistic approach is always the best approach to getting the best results”. Most times that is not feasible given the dynamic of the […]
For those of you that may not have heard of Microsoft Ads as of yet, it is simply the old Bing search engine that now goes under the name Microsoft Advertising. For those that are not familiar with Bing, it is widely known as the second largest search engine online aside from of course Google, […]
Bing Ads’ most recent transformation came in 2019 when it rebranded itself as Microsoft Advertising. Previously, the platform was known as Microsoft adCenter. As with any rebranding, changes are at the forefront to give the new product a fresh face and a bit of curiosity for those on the outside looking in. Likewise, when you […]
Those that have been in the search engine optimization industry for some time know that no two search engine optimization campaigns are the same. Many times, we run into technical challenges that have a negative impact on search engine optimization results. Often, correcting them are out of our control. Technical challenges go far beyond standard […]
Pay Per Click Audiences and How They Help From the beginning of advertising, the main idea was to get the information about your product or service in front of those that would most benefit from them or who might be persuaded that they need your product or service when they see your ad. Quite often, […]
For years and years, we have all known the Google advertising platform as Google AdWords. From the very beginning, all the way through the little changes that have taken place to help make things easier for the advertising user. Some say that when Google’s advertising platform changed names from Google AdWords to Google Ads, the […]
We hear it all the time. “We tried PPC, but if never worked for us or that client.” Unfortunately, it is all too common. Rather than resigning oneself to the “fact” that it will not work, we encourage people to consider 12 questions when PPC fails. Why reconsider? Because repeatedly we have seen that asking […]
A Google Shopping Campaign is a fantastic way to get your product in front of potential customers, but there is a catch, it is not always the easiest to set up an effective shopping campaign. Before we get too far into this, know that there are two distinct types of shopping campaigns. You’ll need to […]
