Online Advertising

online advertising LEARNING CENTERThis site contains a wide range of articles about Online Advertising. These articles are the best to learn about Online Advertising.

There are some articles that will help you understand how advertising works and what it can do for your company. There is also information about different types of online advertising such as: search engine marketing, display advertising, social media marketing, and email marketing. Other articles contain guides for starting a business or growing one quickly using online advertising. This site is also great for beginners who are trying to understand the ins and outs of Internet marketing.

Many readers are looking to start an online business. If this is you, then this site is what you have been looking for. Other readers are those who already have online businesses. They are looking for ways to improve their business growth.

In both instances, this site can help you accomplish your goals and make a lot of money in the process.

To learn the many secrets of Online Advertising you will need to read through all of the articles and guides. These articles will explain how everything works step-by-step in the most basic terms possible.


How to Use Content Marketing to Build Brand Authority

It can be difficult to build brand authority though it may be more important now than ever. I am sure that you can think of at least one company jingle or a memorable commercial. How do you make your brand stand out with not only radio and TV commercials but also ads on websites and […]

Content Marketing

Google Shopping | Google Shopping Blog Image

Google Shopping | Free to Sell on Google (Sort of)

It is now Free to Sell on Google (Not really) It certainly looks good. Google is getting a TON of great press on this. They might even try to portray to the layman reporter who just willingly and gladly spouts Google’s propaganda without researching or understanding it that this is a fantastic act of charity […]


How Google Audiences Work & How They Help

In entertaining, you spend countless hours creating a storyline and investing large amounts of money to put on a production. The effort isn’t extended for just personal satisfaction, but to have others enjoy your work. In news publications, you want to reach as many people as possible. You want to inform them of events locally, […]

How Audiences Work & How They Help | Cartoon Man Speaking To Crowd

Online Marketing Ideas – It’s Time to Get Creative

Today is a fun topic, as it’s not really about the platforms or channels you can use in online marketing. But rather stepping outside the thought process of stock image ads and your brand marketing when working on those channels. I should also say that just having a nice simple image and your company logo […]

Learn How to Be Creative With Online Marketing | App Logos Coming Out of Screen

Microsoft Advertising

Microsoft Advertising: Bing Ads Rebranding and New Life

Bing Ads’ most recent transformation came in 2019 when it rebranded itself as Microsoft Advertising. Previously, the platform was known as Microsoft adCenter. As with any rebranding, changes are at the forefront to give the new product a fresh face and a bit of curiosity for those on the outside looking in. Likewise, when you […]


Who Sees Your Ads? Building Search Term Audiences

Pay Per Click Audiences and How They Help From the beginning of advertising, the main idea was to get the information about your product or service in front of those that would most benefit from them or who might be persuaded that they need your product or service when they see your ad. Quite often, […]

Who Sees Your Ads Featured

Winning Googles Featured Snippet

Optimizing for Voice Search and Winning Google’s Featured Snippet

How do you attain the coveted featured snippet, position zero, rank zero, whatever you want to call the result that is before all the organic SERPs? Achieving a featured snippet result is a considerable focus for SEO companies in 2020, but why? Sure, it drives more traffic to your site than the position one does, […]


Google Ads Vs Google AdWords

For years and years, we have all known the Google advertising platform as Google AdWords. From the very beginning, all the way through the little changes that have taken place to help make things easier for the advertising user. Some say that when Google’s advertising platform changed names from Google AdWords to Google Ads, the […]

Google Ads VS Google Adwords

When PPC fails

What to Do When PPC Fails – 12 Key Questions to Achieve Your Marketing Goals

We hear it all the time. “We tried PPC, but if never worked for us or that client.” Unfortunately, it is all too common. Rather than resigning oneself to the “fact” that it will not work, we encourage people to consider 12 questions when PPC fails. Why reconsider? Because repeatedly we have seen that asking […]


Is Paid Search Advertising the Best Digital Ad Format for Your Company?

Whether you are watching television or surfing the internet, you are blasted with advertisements that, more often than not, don’t interest you or serve any purpose for you. No matter the medium you are on, advertisers are trying to convince you that they have a product or service just for you. Long before television or […]

Which Digital Ad Format

Should You Advertise or Improve Brand Awareness During a Pandemic?

While things change over COVID-19 (Coronavirus) or a pandemic, so does consumer buying habits, brands, and business, and selling is mostly an uncertain outcome. There are still many questions as to how the next few months will affect the global market, both professionally and personally, so it is essential to look at both aspects to […]

doctor with mask

Double Down or Hunker Down – Marketing Choices During COVID-19

To Our Valued Clients and Prospective Clients, WE ARE CURRENTLY OPERATIONAL – Updated As the onset of the global Coronavirus pandemic continues to affect us all, we at That! Company want to take a moment to update you on the steps we’re taking to safely and continually serve your White Label Digital Marketing needs. Presently, […]

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That Company White Label Digital Marketing

How to Structure a Facebook Ads Campaign

“Constantly test your ads. You need to test out different types of ads over and over again before you get an idea of what works. Facebook makes it very easy. This helps us understand what’s happening and act on it.”   [1] – Luca Daniel, Co-founder, Joseph Nogucci 1. Each objective gets a separate campaign created […]


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Golden Ticket Ideas!

Have you ever watched The Office episode where Michael Scott dressed as Willy Wonka and put five golden tickets in different boxes only worth 10% off your next order? Well first off if you haven’t watched The Office shame on you and second it was a great episode. Basically what happens is he sends out […]