This site contains a wide range of articles about Social Media Marketing. These articles are intended to help guide small businesses and startup CEOs who are looking to get their business off the ground or looking for marketing guides for professional and personal use. Some of these articles contain general information and some contain actionable steps that can be taken by anyone.
SMM is not just about social networks like Facebook, Twitter, Pinterest, and the like. It’s a lot more than that. And if you’ve been paying attention, you’ll notice that the biggest brands out there are using a combination of strategies to market themselves successfully online. Facebook and Twitter may be good places to start, but before you can get any significant growth from these channels you’ll need to combine them with other things…
YouTube is a great platform to create content and your social media channels should be an extension of your lead generation efforts, herein lies the importance of marketing on YouTube. As a business owner or marketer, it is important to understand what the users are searching for, what metrics should be tracked, and how to […]
Imagine the impact on your business if you had continuous access to qualified, high-value prospects without having to lift a finger. What if every one of your leads were personally referred to your business? We all know referrals are GOLD! But what makes referred leads so much better than regular ones? Why do referrals supercharge […]
If you haven’t heard the news Apple and Facebook are going at it, and Apple’s latest move with iOS 14’s privacy changes is about to have a huge effect on your Facebook ads and social media management as a whole. Below we look to detail everything you need to know about iOS14, how you can […]
Are you asking yourself “Is good to have LinkedIn to generate leads”? Well first we must start off with: What is Lead Generation? Lead Generation is the process of generating an in-depth list of qualified prospects. The leads would have to meet a set of specific criteria that have been specified by the business, which […]
Social Media is beginning to take its rightful throne in the world of marketing as for many businesses it’s the key catalyst for brand growth. Social media engagement is a sign that you are making an impact in the market. It is not just about looking popular: it is about making meaningful connections with current […]
2020 was a revolutionary year for social media, because of the pandemic, people are forced to stay inside their house resulting in more people than ever before turning to their mobile phones, tablets, and computers to stay connected and updated with their communities. While we think a lot of social media marketing approaches can still […]
Enhance your Twitter marketing strategy with a powerful Twitter ad! Twitter ads are easy to use and can be equally cost-effective depending on how you decide to use them. There are ways you can put your dollars behind your Twitter account for advertising. Get ready to dive in and learn more about Twitter Ads and […]
Each day, I offer the gamut of digital marketing services, as appropriate, to prospects with whom I speak. Whenever I recommend our White Label social media services to someone a partner has invited to my competitor analysis, I get excited. These clients’ social media accounts seem to be begging for our social media management services. […]
Twitter is one of the most renowned social media platforms that has redefined the online marketing landscape. May it be pop-culture, health news, or politics– Twitter proves that it can be both a social networking tool and a search engine tool in which you can find the latest information about any topic. People talk all […]
TikTok is a lot of things. It is new, creative, fun, innovative, time-consuming, but more important than all of that, TikTok is popular. If you consider yourself a person who prefers a phone call over a text, if you get confused by hashtags, or if you have never heard the word emoji before. There is […]
So, you want to learn how to start a digital marketing agency? We are going to focus on the specific action items you need to take to launch a digital agency and will skip over 101 basics on setting a business (things like getting a business bank account or applying for an IRS EIN) Below […]
Social Media best practices are ever-changing and those that can stay on top of those changes and adapt will be the ones to dominate the market. Keep in mind that social media may be where your customers and clients are, but they are there and not looking for products and services. Interruptive marketing is a […]
Whether you are watching television or surfing the internet, you are blasted with advertisements that, more often than not, don’t interest you or serve any purpose for you. No matter the medium you are on, advertisers are trying to convince you that they have a product or service just for you. Long before television or […]
Facebook Ad Campaigns need to become a tool in your toolbox. As the worldwide web becomes more and more a part of people’s everyday habits and workflow, a company’s paid marketing options such as white label social media management have increased in many different areas beyond just Google Ads, Yahoo, or Bing. To not only […]
To Our Valued Clients and Prospective Clients, WE ARE CURRENTLY OPERATIONAL – Updated As the onset of the global Coronavirus pandemic continues to affect us all, we at That! Company want to take a moment to update you on the steps we’re taking to safely and continually serve your White Label Digital Marketing needs. Presently, […]
Let’s review what was covered previously. Facebook, as we all are aware of, is the top social media network available today. While others, Instagram, Twitter, and more, have their users, Facebook is the most widely used. With Facebook, and other social media platforms, it is not all about the connection between friends, whether a long […]
Have you considered advertising on a social network? If so, have you considered which social network would be most beneficial for your business? One of the things to consider is what you are selling? Are you selling products or services? Or are you just getting educational information to people interested in the topic you are […]
Everyone knows Facebook is one of the top social networks available today. It is a convenient way to catch up with old friends and meet new “friends”, people who associate with the people you do know . We have all seen the development of advertising on Facebook giving companies another avenue to promote and sell their […]
Before Facebook and its kin revolutionized the digital landscape, brands only had to deal with one client at a time. Consumer complaints were resolved in private corners, with no crowds to judge your service team’s response. Marketing was something you plodded out on glossy pages, and the word “influencer” was just a grammatical mistake. Today, one bitter buyer […]
It is a well known fact that in the current times and trends, social media is all the rage. Rewind back a decade ago, social media was a relatively new concept with limited applications, interfaces, and options. Fast forward to the present times and it is evident that social media has evolved and emerged rather […]
