SMM – Social Media Marketing

Social Media Marketing LEARNING CENTERThis site contains a wide range of articles about Social Media Marketing. These articles are intended to help guide small businesses and startup CEOs who are looking to get their business off the ground or looking for marketing guides for professional and personal use. Some of these articles contain general information and some contain actionable steps that can be taken by anyone.

Take your Social Media Marketing to the Next Level

SMM is not just about social networks like Facebook, Twitter, Pinterest, and the like. It’s a lot more than that. And if you’ve been paying attention, you’ll notice that the biggest brands out there are using a combination of strategies to market themselves successfully online. Facebook and Twitter may be good places to start, but before you can get any significant growth from these channels you’ll need to combine them with other things…


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White Label Social Media Services Increase Revenues

Each day, I offer the gamut of digital marketing services, as appropriate, to prospects with whom I speak. Whenever I recommend our White Label social media services to someone a partner has invited to my competitor analysis, I get excited. These clients’ social media accounts seem to be begging for our social media management services. […]


How to Start a Digital Marketing Agency

So, you want to learn how to start a digital marketing agency? We are going to focus on the specific action items you need to take to launch a digital agency and will skip over 101 basics on setting a business (things like getting a business bank account or applying for an IRS EIN) Below […]

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Is Paid Search Advertising the Best Digital Ad Format for Your Company?

Whether you are watching television or surfing the internet, you are blasted with advertisements that, more often than not, don’t interest you or serve any purpose for you. No matter the medium you are on, advertisers are trying to convince you that they have a product or service just for you. Long before television or […]

Which Digital Ad Format

Double Down or Hunker Down – Marketing Choices During COVID-19

To Our Valued Clients and Prospective Clients, WE ARE CURRENTLY OPERATIONAL – Updated As the onset of the global Coronavirus pandemic continues to affect us all, we at That! Company want to take a moment to update you on the steps we’re taking to safely and continually serve your White Label Digital Marketing needs. Presently, […]

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Facebook Advertising – How Do You Get Started (Continued)

Let’s review what was covered previously. Facebook, as we all are aware of, is the top social media network available today. While others, Instagram, Twitter, and more, have their users, Facebook is the most widely used. With Facebook, and other social media platforms, it is not all about the connection between friends, whether a long […]


Important Tasks in White Label Social Media Management

Before Facebook and its kin revolutionized the digital landscape, brands only had to deal with one client at a time. Consumer complaints were resolved in private corners, with no crowds to judge your service team’s response. Marketing was something you plodded out on glossy pages, and the word “influencer” was just a grammatical mistake. Today, one bitter buyer […]

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