PPC – Pay Per Click Management

PPC management LEARNING CENTERThis site contains a wide range of articles about PPC Management. We’ll discuss a variety of different topics, such as the comparison of branding and performance campaigns, how to get more from less with dynamic ads, and what is bid management. In our articles we’ll go beyond the surface to give you a deeper understanding of PPC Management. Check back often for new posts!

The definition of PPC (Pay-Per-Click) is not as simple as it may sound. Put simply, it means that an ad only gets shown on a search engine when someone clicks on it. Or, more precisely, when someone does a search on a search engine.

In general, PPC is divided into two parts: (1) the advertising and (2) the pay-per-click (PPC). PPC Management refers to the whole process of launching and managing campaigns on a wide range of web-based search engines. In order to do this well you have to know everything about the digital marketplace.


Using Automations for More Successful PPC

Google is not stopping when it comes to pushing out new features, many of which can make advertisers feel like they’re losing control of their campaigns. All the auto-applied recommendations, ad suggestions, automated extensions, and Performance Max campaigns can be daunting. We are certainly not going to argue that Google reducing transparency (search query reports, […]

Automations for PPC | A Man Holding A Phone

How to Make the Most of Google Ads Networks

How to Make the Most of Google Ads Networks: Just the Basics

It’s challenging to know which strategies will offer the best results as Google continues to develop and extend its advertising offerings. Before launching any Google Ads campaign, there are several aspects to consider. Most of the time, you’ll want to divide your Google Ads budget across a few different campaigns to balance your different objectives. […]


What is White Label PPC and Why Do Companies Use It

What is White Label PPC and Why Do Companies Use It?

PPC (pay-per-click), also known as SEM (Search Engine Marketing) is one of the most well-known sub-areas within digital marketing. This is probably because it is also one of the most effective avenues. Digital marketing professionals recognize pay-per-click as a superb way of gathering a larger number of leads and driving greater and better quality conversions. […]


What Are Keywords & How They Work in PPC

Keywords in PPC have become one of the most important factors that you must consider when optimizing your PPC campaign. Today, Google is the most trusted companion for people whenever they do research. For your website to be shown in their Google searches, it needs something essential: keywords. We all know that keywords in PPC […]

What Are Keywords How They Work in PPC