PPC – Pay Per Click Management


Google Ads Is Introducing Match Type Changes – What to Watch & Where to Find Opportunities

Recently, Google has announced a fresh round of updates on how close variant search queries will operate. In September 2018, ads could already be triggered for exact match keywords by queries with the same, or similar, meaning. However, with the new updates, close variants having the same sense or meaning might also affect broad modified […]

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Strategies and Best Practices for Achieving an Increased Year-Over-Year Return from Google Shopping for Q4!

The start of October marks the beginning of the fourth quarter, and if you are looking to generate sales, there is no better time than this period. Online marketing helps sellers increase their numbers during this most important time of year for sales-oriented businesses. So, if you have not already used Google Shopping’s ad strategy […]


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Why Are Click Assisted Conversions and Impression Assisted Conversions Important to You and Your Google Ads Account?

In Google AdWords reports, the conversion is attributed to the last click. AdWords conversion tracking is unique as it will tell us what the keyword was that triggered the first click, as well as the one that triggered the last click. You can check conversions by using the “Reports” and “Tools” tab in search links. […]