PPC – Pay Per Click Management


Is the New Google Ads Platform Change Easier for Users?

Is the new Google Ads platform change easier for users? With all the recent changes Google has made to its Google Ads platform, that’s a tough question. We have seen things make a nearly 180-degree change from what the platform was in previous years. The reason for these changes we do not completely know. Will […]

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Marketing tone

Examining Marketing Tone and Pain Versus Pleasure

There are many considerations in brainstorming different approaches to a fresh marketing campaign. Myself, I try to run through the basic principles and see what fits for the message or feel I’m after. Almost always, I end up on the points of pain versus pleasure, marketing tone, and how most people will do anything to […]


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Should You Advertise or Improve Brand Awareness During a Pandemic?

While things change over COVID-19 (Coronavirus) or a pandemic, so does consumer buying habits, brands, and business, and selling is mostly an uncertain outcome. There are still many questions as to how the next few months will affect the global market, both professionally and personally, so it is essential to look at both aspects to […]


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Double Down or Hunker Down – Marketing Choices During COVID19

To Our Valued Clients and Prospective Clients, WE ARE CURRENTLY OPERATIONAL – Updated As the onset of the global Coronavirus pandemic continues to affect us all, we at That! Company want to take a moment to update you on the steps we’re taking to safely and continually serve your White Label Digital Marketing needs. Presently, […]


Why You Don’t Want to Automate Your Google Ads PPC Campaigns

Automating your pay per click campaigns mainly serves one purpose: to make Google money. Let me rephrase that: Automating your pay per click campaigns mainly serves one purpose, to make Google money, when you automate your campaigns from their start with no historical data. New campaigns starting up, being audited, or short-lived campaigns, are recommended […]

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