PPC – Pay Per Click Management

PPC management LEARNING CENTERThis site contains a wide range of articles about PPC Management. We’ll discuss a variety of different topics, such as the comparison of branding and performance campaigns, how to get more from less with dynamic ads, and what is bid management. In our articles we’ll go beyond the surface to give you a deeper understanding of PPC Management. Check back often for new posts!

The definition of PPC (Pay-Per-Click) is not as simple as it may sound. Put simply, it means that an ad only gets shown on a search engine when someone clicks on it. Or, more precisely, when someone does a search on a search engine.

In general, PPC is divided into two parts: (1) the advertising and (2) the pay-per-click (PPC). PPC Management refers to the whole process of launching and managing campaigns on a wide range of web-based search engines. In order to do this well you have to know everything about the digital marketplace.


How to Make the Most of Google Ads Networks: Just the Basics

It’s challenging to know which strategies will offer the best results as Google continues to develop and extend its advertising offerings. Before launching any Google Ads campaign, there are several aspects to consider. Most of the time, you’ll want to divide your Google Ads budget across a few different campaigns to balance your different objectives. […]

How to Make the Most of Google Ads Networks

What is White Label PPC and Why Do Companies Use It?

PPC (pay-per-click), also known as SEM (Search Engine Marketing) is one of the most well-known sub-areas within digital marketing. This is probably because it is also one of the most effective avenues. Digital marketing professionals recognize pay-per-click as a superb way of gathering a larger number of leads and driving greater and better quality conversions. […]

What is White Label PPC and Why Do Companies Use It

What Are Keywords How They Work in PPC

What Are Keywords & How They Work in PPC

Keywords in PPC have become one of the most important factors that you must consider when optimizing your PPC campaign. Today, Google is the most trusted companion for people whenever they do research. For your website to be shown in their Google searches, it needs something essential: keywords. We all know that keywords in PPC […]


Is Your Brick & Mortar Store Ready For Today’s Digital Marketing Needs Post COVID?

Brick and mortar businesses that rely on traditional advertising methods are beginning to realize that digital marketing is needed in today’s day and age especially as COVID began to hit. Are you one of these businesses? Maybe you are wondering what you can do to meet today’s digital marketing needs to join the online wave […]

dig marketing needs

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Microsoft Advertisements New User Interface Change – Formerly Known As Bing Ads

Here in recent days Microsoft Advertisements formerly known as Bing Advertisements has rolled out a pretty significant change to their paid advertising platform. They have had a complete overhaul of the interface. For years now we have known that Bing has attempted to mimic the functions and capabilities of Google Ads. And for the most […]


Google Shopping | Free to Sell on Google (Sort of)

It is now Free to Sell on Google (Not really) It certainly looks good. Google is getting a TON of great press on this. They might even try to portray to the layman reporter who just willingly and gladly spouts Google’s propaganda without researching or understanding it that this is a fantastic act of charity […]

Google Shopping

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Easy Keywords with Google Ads Keyword Planner

While many keyword tools can be utilized to help you find and implement your keyword sets, one of the easiest and most accessible would be the Google Ads Keyword Planner. Yes, you do have to have a Google Ads account to get access to Keyword Planner, but then again if you’re planning keyword sets, you’re […]