Adulting can be hard, kids, jobs, bills, honey-do list, kids, and much more. Knowing this we try to make our workplace a little less tedious and mundane by throwing the occasional curveball. Whether it be an entirely too clever game of the week or something as simple as “don’t leave your computer exposed to the […]
To be the best you can be at work, you need to be comfortable. Most people don’t think about their workspace as a living space when in actuality, you are spending a minimum of 8 hours a day at work. A comfortable workspace will have a positive effect on your output. There is more to […]
The basic elements are those that you must address to develop and maintain a successful search engine optimization campaign. There are many basic key elements for search engine optimization campaign management and I will cover some, but not all, of these basic elements below. Response Code Errors What are response code errors? Response codes are […]
I was thinking of building a website from scratch this past weekend. It has been some time since I last decided to jump into such a project, and I have learned so much since then. My digital marketing knowledge has altered the way I think about building websites entirely. What was once a design-first mentality […]
As a local business owner, you know that creating content for your business website is essential. But beyond that, how do you know what type of content your target audience will want? There are plenty of options out there, from articles to videos to interactive contests. But when it comes to marketing your business, how […]
It can be difficult to build brand authority though it may be more important now than ever. I am sure that you can think of at least one company jingle or a memorable commercial. How do you make your brand stand out with not only radio and TV commercials but also ads on websites and […]
I do not do much shopping online, however, in the past two years I have expanded my horizons and for the most part, have been let down at every turn. This post is to outline my experiences and provide information to online eCommerce consumers and inform online storefront vendors of the online shopping experiences that […]
A positive user experience is very important for a successful business. It is the whole reason why customer service even exists. People want to provide you, the user, or customer, the very best experience they can so that you will want to continue to bring them revenue. Makes sense, right? Unhappy people probably won’t want […]
The best practice for web design is to always keep in mind how important images are. When shopping in person, there are many types of cues that clue in a potential customer to the quality of the product they’re interested in. Then they evaluate If it passes the bar they feel is appropriate before purchasing. […]
Google has announced recently that it will be shutting down its game studio branch of stadia. While this news is sudden, it’s not shocking. Google has a long history of killing off products that for one reason or another were not deemed a success. In fact, there’s an entire site dedicated to it. But this […]
In any company where clients can call in or be called, there is a chance to offer them a first impression in business. This impression represents the characteristics of your business moving forward. Whether it’s for customer support, cold-calling, or a first-time call, the voice and attitude that greets the customer affect them. This will […]
This post is part three of my online shopping experiences this year. As I pointed out in parts one and two of this series, I do not do much shopping online. However, in the past two years, I have expanded my horizons. For the most part, have been let down at every turn. This post […]
The COVID-19 pandemic continues, and you need to keep up with the “new normal.” We are going to discuss the various ways that you can see what people are searching for and how to communicate the new changes to your services using Google my business (GMB). I will also cover some industry-specific changes that may […]
This post is part two of my online shopping experiences. As I pointed out in part one of this series, I do not do much shopping online. However, in the past two years, I have expanded my horizons. But for the most part, have been let down at every turn. Part two outlines my experiences […]
Today is a fun topic, as it’s not really about the platforms or channels you can use in online marketing. But rather stepping outside the thought process of stock image ads and your brand marketing when working on those channels. I should also say that just having a nice simple image and your company logo […]
In 2020, COVID-19 hit the US and its economy hard, and as a result, many companies are having their brand awareness fall, people are losing work, and the world is rapidly changing. Everyone is trying to adapt on the fly as we continue to digest the new daily news dealing with the pandemic and its […]
Are you stressed out or are you handling life accordingly right now? How are you handling downtime during regular work hours or while working remotely? By downtime I mean how are you handling time for yourself as a person, as a family member, and as a member of society? Working a lot is great but […]
One of the problems that most specialists performing white label SEO services face is understanding what an individual searchers’ actual “intent” is with a variety of search terms. This is why we must always try and cover all of our bases by first completing thorough keyword research to find all the long-tail search terms, as […]
Welcome back! In Part 1 of this article, we introduced you to the basic issues that we deal with today since Google Ads has started using close variants when we are targeting different match type keywords within Google Ads. We continued by first covering “why” this is an issue, to begin with taking into consideration any specific individuals’ actual “user […]
In the business of Search Engine Optimization, one of the key goals for those optimizing websites and advertisements are rankings. The order of display for these publications on specific search engines are considered the rankings, or to simplify, the “rank” of the optimized page. The popularity of the search engine makes the ranks more valuable […]
