The COVID-19 pandemic continues, and you need to keep up with the “new normal.” We are going to discuss the various ways that you can see what people are searching for and how to communicate the new changes to your services using Google my business (GMB). I will also cover some industry-specific changes that may […]
This post is part two of my online shopping experiences. As I pointed out in part one of this series, I do not do much shopping online. However, in the past two years, I have expanded my horizons. But for the most part, have been let down at every turn. Part two outlines my experiences […]
Today is a fun topic, as it’s not really about the platforms or channels you can use in online marketing. But rather stepping outside the thought process of stock image ads and your brand marketing when working on those channels. I should also say that just having a nice simple image and your company logo […]
In 2020, COVID-19 hit the US and its economy hard, and as a result, many companies are having their brand awareness fall, people are losing work, and the world is rapidly changing. Everyone is trying to adapt on the fly as we continue to digest the new daily news dealing with the pandemic and its […]
Are you stressed out or are you handling life accordingly right now? How are you handling downtime during regular work hours or while working remotely? By downtime I mean how are you handling time for yourself as a person, as a family member, and as a member of society? Working a lot is great but […]
One of the problems that most specialists performing SEO services face is understanding what an individual searchers’ actual “intent” is with a variety of search terms. This is why we must always try and cover all of our bases by first completing thorough keyword research to find all the long-tail search terms, as well as […]
Welcome back! In Part 1 of this article, we introduced you to the basic issues that we deal with today since Google Ads has started using close variants when we are targeting different match type keywords within Google Ads. We continued by first covering “why” this is an issue, to begin with taking into consideration any specific individuals’ actual “user […]
In the business of Search Engine Optimization, one of the key goals for those optimizing websites and advertisements are rankings. The order of display for these publications on specific search engines are considered the rankings, or to simplify, the “rank” of the optimized page. The popularity of the search engine makes the ranks more valuable […]
If you love to do web development like me, you should know the importance of having great tools in your web browser that simplify your work and boost your productivity. That’s the case of Google Chrome and the Chrome Extensions’ comprehensive offering that will boost your web dev productivity. Yes, Firefox is an excellent browser […]
So, you want to learn how to start a digital marketing agency? We are going to focus on the specific action items you need to take to launch a digital agency and will skip over 101 basics on setting a business (things like getting a business bank account or applying for an IRS EIN) Below […]
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