Informational


The Initial Analysis Review: Expect Their Expectations

In the digital marketing industry, taking on new clients can sometimes become a daunting task. Especially once you become successful and are consistently bringing in new customers who all have different expectations and goals. Before you reach this point, it is important to put some standards in place that can make onboarding new clients seamless […]

Initial Analysis Review Twitter Size

Identifying the Right Content for Your Business

As a local business owner, you know that creating content for your business website is essential. But beyond that, how do you know what type of content your target audience will want? There are plenty of options out there, from articles to videos to interactive contests. But when it comes to marketing your business, how […]

Identifying the Right Content for Your Business

Content Marketing

How to Use Content Marketing to Build Brand Authority

It can be difficult to build brand authority though it may be more important now than ever. I am sure that you can think of at least one company jingle or a memorable commercial. How do you make your brand stand out with not only radio and TV commercials but also ads on websites and […]


GA4: The New Analytics Generation

I’m going to introduce you to a new generation in Google Analytics. And yes, this could be considered the first post of two. Google Analytics 4, aka GA4, is the latest experience in Google Analytics. It’s was briefly known as “App + Web properties” since it goes in Beta in 2019 and officially public as GA4 […]

GA4 New Generation

Online Shopping Experiences

Online Shopping – Caveat emptor – Online Vendors Be Aware – Part 1

I do not do much shopping online, however, in the past two years I have expanded my horizons and for the most part, have been let down at every turn.  This post is to outline my experiences and provide information to online eCommerce consumers and inform online storefront vendors of the online shopping experiences that […]


SEO and the User Experience

A positive user experience is very important for a successful business. It is the whole reason why customer service even exists. People want to provide you, the user, or customer, the very best experience they can so that you will want to continue to bring them revenue. Makes sense, right? Unhappy people probably won’t want […]

SEO and the User Experience | Computer Screen Pointing at THAT! Company

SEO Ranking Crash: Why Are My Positions Falling?

Imagine this: you’ve worked on a website for countless hours making sure all of your components are functional and your site is filled with quality content. Your site is live and is ranking well, maybe even climbing higher through the pages as you continue to develop and add things to your site. Everything looks great […]

SEO Ranking Crash | Man Falling