When search engine optimization is done right on a website, Google is a lot more likely to give that site rankings above competitors not doing SEO. SERP specialists are constantly performing SEO for clients to please Google and hopefully generate traffic for their accounts. But is that all that SEO is good for? What about […]
Anyone that runs a website knows how important it is to have it operating as smoothly as possible. Laggy, poorly constructed sites fail to convey a sense of trustworthiness and credibility. The average web user needs to feel this way before feeling comfortable enough to use your site. In order to better help you and […]
Which should I use? That is the central question when considering Google Analytics Goals. Goals in Google Analytics (GA) supplies three different match types to use in the Goal details. The three different match types are: Equals to Begins with Regular expression (regex) When we select the type of Goal to be Destination or Event, […]
Each programming language has its flaws and quirks. JavaScript language and even the Javascript code snippet used is not an exception. The script language has behaved strangely in recent years, but it is one of the most widely used languages this day. In most part is because it is the primary interactive language of internet […]
COVID has had an impact on the world in ways no one saw coming and could have prepared for. This virus has caused tremendous amounts of suffering and not just from the medical and health side. We have faced community shutdowns, travel bans, business closings, school closing, unemployment, social anxiety leading to social chaos, and […]
Search Engine Optimization (SEO) is a constantly changing landscape and we need to keep up with it if we want to be relevant. As such, what do we think the future holds for SEO? Well, we can be sure that Google will be around for the foreseeable future and they’ll have more algorithm shifts. Seriously […]
What is Referral Marketing? “Referral marketing is the method of promoting products or services to new customers through referrals, the usual word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies.” No Better Marketing Strategy: There is no better marketing strategy than referral marketing when one of your existing […]
In the marketing industry, client relationships are very important metrics to measure when monitoring the status of an account. The connection between the account manager and client is not only a precursor to success but is usually a requirement. However, not all good client relationships look the same. If you hear your co-worker on the […]
A Google Shopping Campaign is a fantastic way to get your product in front of potential customers, but there is a catch, it is not always the easiest to set up an effective shopping campaign. Before we get too far into this, know that there are two distinct types of shopping campaigns. You’ll need to […]
Many have heard of toxic backlink disavowal, but how many use it? The Google Disavowal Process Tool has been around since 2012, and it has been a valuable tool for SEO managers and website operators. The benefit of disavowing links is that you are telling Google that you do not appreciate the bad links that […]
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