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In the Search Engine Marketing (SEM) world, claiming dominance with the best search ads is a top priority. The fact is, there are an assortment of ad types, each with their specific purpose. Also known as Pay Per Click (PPC), Search Engine Marketing is used to find people that are primarily looking for a specific […]
Google Search Console is a software tool provided by Google for use by webmasters and site owners at no charge to monitor, maintain and troubleshoot your site for organic results performance in the Google SERPs (Search Engine Results Pages). How Does Google Search Console Help? Google Search Console helps webmasters and site owners spot issues […]
Since the spreading of the COVID-19 outbreak and pandemic, the expression “Social Distancing” has been increased to the point of being a strict federal government policy. In most states, a government-ordered lockdown followed. The hashtag #StayHome can now be seen everywhere on social media during COVID flareups. What is Social Distancing? Social distancing is physical […]
Is the new Google Ads platform change easier for users? With all the recent changes Google has made to its Google Ads platform, that’s a tough question. We have seen things make a nearly 180-degree change from what the platform was in previous years. The reason for these changes we do not completely know. Will […]
There are many considerations in brainstorming different approaches to a fresh marketing campaign. Myself, I try to run through the basic principles and see what fits for the message or feel I’m after. Almost always, I end up on the points of pain versus pleasure, marketing tone, and how most people will do anything to […]
Nowadays, when the question “Are you a Mobile Ready Business?” is asked, many will assume it means, “Is your website responsive?” Is your business designed to be viewed by mobile users? However, with the current situation of the nation dealing with the coronavirus pandemic, this question takes on a whole new meaning. In mid-March of […]
Can We Save The Internet Before It’s Too Late? When I was first introduced to the Internet by Ty Roden (my longest time friend of over 32 years), I was amazed. It showed such incredible potential! I had no idea at the time that the Internet would later become a place in which I work […]
Our vision: To create a positive impact on the lives, success, and finances of our customers, partners, employees, and community. The statement isn’t long, but it says a lot. Each and every word of our vision statement was arduously contemplated, considered and literally worried over. Unpacking The Vision: Positive Impacts on Lives, Success, and Finances […]
Let’s take a look at a common situation that happens all across the world for many companies. You or your company has decided that you are needing marketing assistance and now you are faced with options on what to do. For most, it appears to be pretty clear to just hire someone to do your […]
As 2020 commences I can’t help but recognize that the year’s numerals are typically equated to perfect vision as in 20/20 vision. But it’s a misnomer that 20/20 is perfect vision. In fact, it only means that you can see with clarity at that distance. The American Optometric Association puts it this way: “20/20 vision is […]
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