Informational

Informational and General LEARNING CENTER


Basic Search Engine Optimization | Workspace with laptop and book

What Are The Basic Elements Of Search Engine Optimization?

The basic elements are those that you must address to develop and maintain a successful search engine optimization campaign. There are many basic key elements for search engine optimization campaign management and I will cover some, but not all, of these basic elements below. Response Code Errors What are response code errors? Response codes are […]


Identifying the Right Content for Your Business

Identifying the Right Content for Your Business

As a local business owner, you know that creating content for your business website is essential. But beyond that, how do you know what type of content your target audience will want? There are plenty of options out there, from articles to videos to interactive contests. But when it comes to marketing your business, how […]


How to Use Content Marketing to Build Brand Authority

It can be difficult to build brand authority though it may be more important now than ever. I am sure that you can think of at least one company jingle or a memorable commercial. How do you make your brand stand out with not only radio and TV commercials but also ads on websites and […]

Content Marketing

Online Shopping Experiences

Online Shopping – Caveat emptor – Online Vendors Be Aware – Part 1

I do not do much shopping online, however, in the past two years I have expanded my horizons and for the most part, have been let down at every turn.  This post is to outline my experiences and provide information to online eCommerce consumers and inform online storefront vendors of the online shopping experiences that […]


SEO and the User Experience

A positive user experience is very important for a successful business. It is the whole reason why customer service even exists. People want to provide you, the user, or customer, the very best experience they can so that you will want to continue to bring them revenue. Makes sense, right? Unhappy people probably won’t want […]

SEO and the User Experience | Computer Screen Pointing at THAT! Company

Best Practice for Websites: Image Files | Folders Stacked Up

Best Practice For Web Design: What Image Type To Use?

The best practice for web design is to always keep in mind how important images are. When shopping in person, there are many types of cues that clue in a potential customer to the quality of the product they’re interested in. Then they evaluate If it passes the bar they feel is appropriate before purchasing. […]


Making A Good First Impression In Business | Business People Meeting And Getting Introduced

Who is in Control of Your First Impression in Business? 

In any company where clients can call in or be called, there is a chance to offer them a first impression in business. This impression represents the characteristics of your business moving forward. Whether it’s for customer support, cold-calling, or a first-time call, the voice and attitude that greets the customer affect them. This will […]


Learn How to Be Creative With Online Marketing | App Logos Coming Out of Screen

Online Marketing Ideas – It’s Time to Get Creative

Today is a fun topic, as it’s not really about the platforms or channels you can use in online marketing. But rather stepping outside the thought process of stock image ads and your brand marketing when working on those channels. I should also say that just having a nice simple image and your company logo […]


Keeping Your Brand Awareness Strong for the World After the Pandemic

In 2020, COVID-19 hit the US and its economy hard, and as a result, many companies are having their brand awareness fall, people are losing work, and the world is rapidly changing. Everyone is trying to adapt on the fly as we continue to digest the new daily news dealing with the pandemic and its […]

Learn How to Keep Your Brand Ready For Life After the Pandemic | Girl Looking at Paper

Take Time

Take Time for Yourself, Family, & Friends

Are you stressed out or are you handling life accordingly right now? How are you handling downtime during regular work hours or while working remotely? By downtime I mean how are you handling time for yourself as a person, as a family member, and as a member of society? Working a lot is great but […]


Dealing with Search Terms Within the New Parameters of the “Close Variants” (Part 1) 

One of the problems that most specialists performing white label SEO services face is understanding what an individual searchers’ actual “intent” is with a variety of search terms. This is why we must always try and cover all of our bases by first completing thorough keyword research to find all the long-tail search terms, as […]

Dealing With New Search Terms Featured

Dealing With New Search Terms 2Featured

Dealing with Search Terms Within the New Parameters of the “Close Variants” (Part 2)

Welcome back! In Part 1 of this article, we introduced you to the basic issues that we deal with today since Google Ads has started using close variants when we are targeting different match type keywords within Google Ads. We continued by first covering “why” this is an issue, to begin with taking into consideration any specific individuals’ actual “user […]


What About Google Search Engine’s Competitors?

In the business of Search Engine Optimization, one of the key goals for those optimizing websites and advertisements are rankings. The order of display for these publications on specific search engines are considered the rankings, or to simplify, the “rank” of the optimized page. The popularity of the search engine makes the ranks more valuable […]

Who Are Googles Competitors

Boost Your Web Productivity Featured

Boost Your Web Dev Productivity

If you love to do web development like me, you should know the importance of having great tools in your web browser that simplify your work and boost your productivity. That’s the case of Google Chrome and the Chrome Extensions’ comprehensive offering that will boost your web dev productivity. Yes, Firefox is an excellent browser […]