Most people have multiple versions of a URL that direct to separate but similar versions of their website. There are a couple of reasons for this. First, the site owner may split-test different elements or track traffic from other places, like social media sites. A few questions arise from this. First, which website versions get […]
Google Panda was born out of an attempt to put quality content creators and high-quality content above the rest. Picture this, it’s 2010, and Google search results are nothing like they are today. The highest-ranking sites are “content farms” that put out thousands of new articles and pages of content (The majority of these pieces […]
What are title tags? Do they matter when it comes to ranking on SERPs? How crucial of a ranking factor are they? These questions have come up quite a bit with different responses. Some say that title tags are incredibly vital for ranking success, but what’s the definitive answer? Here we will go through the […]
Being in Marketing for many, many years we get asked several questions repeatedly. One of those questions is What is the absolute best marketing strategy for getting an ROI, basically what solution do you get the most from with little effort. The answer is easy and quite clear, except it always needs to be explained […]
Let’s actually start this off with a question: Why do you blog? Does Blog Traffic Matter? First and foremost, blogging can be a lot of fun. It allows you to express yourself and share your thoughts with a potentially huge audience. Second and probably the most popular reason is, when done correctly, blogging may help […]
Writing with Markdown Language is easy and quick. This language makes it easy to format text to your liking while maintaining a clear writing style. You can create text rendered richly on websites like Blogger, WordPress, Medium, GitHub, and more. Whether you are an experienced author or new to the world of web publishing, this […]
written by: L’ren There are various channels that you can utilize to market your business, services, and products online. Online marketing has boomed over the years, and it shows no sign of slowing down. Between multiple generations using their mobile phones for hours on end as well as a large portion of the business world […]
Videos have a long history of being the most powerful and influential marketing tool a company can use. More than half of all searches on Google are for video content. With such an extensive reach, videos can be used to increase sales, build brand loyalty and even generate leads! But with this power comes responsibility. […]
2020 was a revolutionary year for social media, because of the pandemic, people are forced to stay inside their house resulting in more people than ever before turning to their mobile phones, tablets, and computers to stay connected and updated with their communities. While we think a lot of social media marketing approaches can still […]
So one of the beloved activities we have here at That! Company is every employee writes a 1200-word blog for our newsletter/SEO efforts every month. I recently ran across an “AI writing tool” and thought to myself hmmm… I wonder if this will help me out? I wanted to discover the following: 1. Could it […]
In the world of E-commerce, the first impression is very important. It is good that you grab your customer right away. From the moment they click on your brand they should feel the connection with you. Most importantly, customers should feel that they need you. It is proven that building connection with customers creates high […]
Throughout our human experience, we are quick to forget. We forget who we are, what we want, and why we do the things we do. It is important to remind ourselves of the reasons for our actions. We have been so consumed by our fast-moving capitalistic society we forgot to ask ourselves these important questions. […]
In the digital marketing industry, taking on new clients can sometimes become a daunting task. Especially once you become successful and are consistently bringing in new customers who all have different expectations and goals. Before you reach this point, it is important to put some standards in place that can make onboarding new clients seamless […]
As a local business owner, you know that creating content for your business website is essential. But beyond that, how do you know what type of content your target audience will want? There are plenty of options out there, from articles to videos to interactive contests. But when it comes to marketing your business, how […]
It can be difficult to build brand authority though it may be more important now than ever. I am sure that you can think of at least one company jingle or a memorable commercial. How do you make your brand stand out with not only radio and TV commercials but also ads on websites and […]
A positive user experience is very important for a successful business. It is the whole reason why customer service even exists. People want to provide you, the user, or customer, the very best experience they can so that you will want to continue to bring them revenue. Makes sense, right? Unhappy people probably won’t want […]
Google has announced recently that it will be shutting down its game studio branch of stadia. While this news is sudden, it’s not shocking. Google has a long history of killing off products that for one reason or another were not deemed a success. In fact, there’s an entire site dedicated to it. But this […]
Today is a fun topic, as it’s not really about the platforms or channels you can use in online marketing. But rather stepping outside the thought process of stock image ads and your brand marketing when working on those channels. I should also say that just having a nice simple image and your company logo […]
In 2020, COVID-19 hit the US and its economy hard, and as a result, many companies are having their brand awareness fall, people are losing work, and the world is rapidly changing. Everyone is trying to adapt on the fly as we continue to digest the new daily news dealing with the pandemic and its […]
If you are just getting started with graphic design, it’s easy to get intimidated. When you are looking at some nicely done, slick arrangements. You begin thinking to yourself that the gap in skills between yourself and that of a professional is too large to overcome. However, that may not be the case, and by […]
