best practices


Google’s Updated Best Practices for Writing Page Titles

What Website Owners Need to Know About Google’s Updated Best Practices for Writing an SEO Page Title In August, Google confirmed their change on how page titles were generated in SERPs (Search Engine Result Pages). Google has now published an updated version of its guidelines for writing an SEO page title. These best practices shared from Google include valuable tips on preventing a website’s page […]

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What Are The Benefits Of Search Engine Optimization?

The primary benefit of a correctly strategized and implemented search engine optimization campaign is better ranking results for chosen targeted search query terms. Better ranking results for chosen targeted search queries can increase your website’s exposure to web searchers who may be looking for your goods and/or services. This may result in more visitors to […]

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Listen To Your Customers and Build Great Relationships

Humans are not very good listeners. For marketers though, listening to customers is one of the most important skills to have in their tool belts. Those marketers who listen are best prepared to respond to their audience’s wants and needs and solve their problems. I prefer to use the term “listening to customers” because the […]

Relationship Building | A Waitress Is Smiling While Handling A Glass of Orange Juice To A Woman At A Restaurant

Content Writing SMM

9 Emotional Hooks That Will Make a Better Content Writing

In the world of E-commerce, the first impression is very important. It is good that you grab your customer right away. From the moment they click on your brand they should feel the connection with you. Most importantly, customers should feel that they need you. It is proven that building connection with customers creates high […]


What Are The Basic Elements Of Search Engine Optimization?

The basic elements are those that you must address to develop and maintain a successful search engine optimization campaign. There are many basic key elements for search engine optimization campaign management and I will cover some, but not all, of these basic elements below. Response Code Errors What are response code errors? Response codes are […]

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The SEO Value of Running a Site Audit 

The value of using site audit software to identify SEO issues is significant. For one, a website that doesn’t provide its users with the best possible experience isn’t going to rank well over time. If your website performs poorly, you won’t get much organic traffic. In fact, you may get hardly any organic traffic at […]

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Identifying the Right Content for Your Business

Identifying the Right Content for Your Business

As a local business owner, you know that creating content for your business website is essential. But beyond that, how do you know what type of content your target audience will want? There are plenty of options out there, from articles to videos to interactive contests. But when it comes to marketing your business, how […]


Just Say NO To A Cheap Website 

Websites at one time served as simple sources of information about a company, basically, an online brochure that wasn’t all that technically complex.  Today, websites are the backbone of any company’s online presence and an integral part of the company as a whole. They tie into other business and marketing tools and also serve a variety of functions including client […]

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Content Marketing

How to Use Content Marketing to Build Brand Authority

It can be difficult to build brand authority though it may be more important now than ever. I am sure that you can think of at least one company jingle or a memorable commercial. How do you make your brand stand out with not only radio and TV commercials but also ads on websites and […]