What Website Owners Need to Know About Google’s Updated Best Practices for Writing an SEO Page Title In August, Google confirmed their change on how page titles were generated in SERPs (Search Engine Result Pages). Google has now published an updated version of its guidelines for writing an SEO page title. These best practices shared from Google include valuable tips on preventing a website’s page […]
If you’re looking for a way to assist your company with marketing software that is going to be both flexible and easy to use, there are a few options you can take advantage of. There is the option of using a private or white label business software, as well as the option of running A/B […]
To be the best you can be at work, you need to be comfortable. Most people don’t think about their workspace as a living space when in actuality, you are spending a minimum of 8 hours a day at work. A comfortable workspace will have a positive effect on your output. There is more to […]
Business Owners, this one is for you. I need you to hear me and hear me well. Growing your business isn’t hard. It’s not complex. There is no mystery sauce that you’re missing. No shiny object is going to make your business grow into the stratosphere. Do you know what will break your business though? […]
The primary benefit of a correctly strategized and implemented search engine optimization campaign is better ranking results for chosen targeted search query terms. Better ranking results for chosen targeted search queries can increase your website’s exposure to web searchers who may be looking for your goods and/or services. This may result in more visitors to […]
These days, you can now build a website as easy as drawing like a house and directly publish it to the public. However, just by building does not give you a guarantee that you will have many visitors on your site, and it would convert to sales which most of the website has the same […]
Humans are not very good listeners. For marketers though, listening to customers is one of the most important skills to have in their tool belts. Those marketers who listen are best prepared to respond to their audience’s wants and needs and solve their problems. I prefer to use the term “listening to customers” because the […]
So one of the beloved activities we have here at That! Company is every employee writes a 1200-word blog for our newsletter/SEO efforts every month. I recently ran across an “AI writing tool” and thought to myself hmmm… I wonder if this will help me out? I wanted to discover the following: 1. Could it […]
In digital marketing, teamwork is key. It’s not about the individual, but rather about the whole team as a cohesive unit. These are some of the things you need to know to make sure your team is doing all they can for you and that your efforts are cohesive. Teamwork is a concept that has […]
In the world of E-commerce, the first impression is very important. It is good that you grab your customer right away. From the moment they click on your brand they should feel the connection with you. Most importantly, customers should feel that they need you. It is proven that building connection with customers creates high […]
Online marketing is a tough business and being a creative marketer can be even more difficult. In an industry where we are tied to our desks by the pant leg (or at least it can sometimes feel that way), staying an inspired creative content generator can be exceptionally tiresome. How can we honestly produce the […]
Practical Tips On Using Quality Score and Search Term Reports To Make Your Campaigns The Best They Can Be As time has gone on Google has increasingly been making their ads harder to manage and stay competitive without seceding some of your accounts’ control to them. If you’re not used to looking at your account […]
When I started in digital marketing 7 years ago, I had no clue what White Label PPC was but thought it would be interesting to learn. It was explained to me that a digital ads account was kind of like a tree, a trunk, branches, and leaves. The tree itself would be the client’s account, […]
This last year has been a crazy ride in more ways than most can count. Due to the current state of the world, the internet which was already growing at an incredible yearly rate had yet another boost, as staying at home more, working, relaxing, and shopping online became not only the norm but often […]
The basic elements are those that you must address to develop and maintain a successful search engine optimization campaign. There are many basic key elements for search engine optimization campaign management and I will cover some, but not all, of these basic elements below. Response Code Errors What are response code errors? Response codes are […]
Throughout our human experience, we are quick to forget. We forget who we are, what we want, and why we do the things we do. It is important to remind ourselves of the reasons for our actions. We have been so consumed by our fast-moving capitalistic society we forgot to ask ourselves these important questions. […]
The value of using site audit software to identify SEO issues is significant. For one, a website that doesn’t provide its users with the best possible experience isn’t going to rank well over time. If your website performs poorly, you won’t get much organic traffic. In fact, you may get hardly any organic traffic at […]
As a local business owner, you know that creating content for your business website is essential. But beyond that, how do you know what type of content your target audience will want? There are plenty of options out there, from articles to videos to interactive contests. But when it comes to marketing your business, how […]
Websites at one time served as simple sources of information about a company, basically, an online brochure that wasn’t all that technically complex. Today, websites are the backbone of any company’s online presence and an integral part of the company as a whole. They tie into other business and marketing tools and also serve a variety of functions including client […]
It can be difficult to build brand authority though it may be more important now than ever. I am sure that you can think of at least one company jingle or a memorable commercial. How do you make your brand stand out with not only radio and TV commercials but also ads on websites and […]
