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Before you begin cold calls to generate new business for your agency, you’ll definitely want to read our below study on the effectiveness of cold calls. We tackle some of the biggest questions. How many cold calls does it take to get an appointment? How many appointments to get a sale? How many calls does […]
Social Media best practices are ever-changing and those that can stay on top of those changes and adapt will be the ones to dominate the market. Keep in mind that social media may be where your customers and clients are, but they are there and not looking for products and services. Interruptive marketing is a […]
Do you: Have a business? Serve local customers? Want to increase your marketing results? If you answered yes to the above questions, then you should be leveraging local search engine optimization (SEO) and Google My Business marketing to reach more local customers. Since most people use Google for their search needs, we’re going to focus […]
Lifetimes are littered with evidence that opportunities to “make it big” really do come and go. For some, the moment never passes by without a solid effort to capitalize on what may be a life-changing trend, technology, or service for which the world is willing to pay handsomely. The sad fact is, however, most of […]
Suddenly a lot of us are starting to work remotely, in this article I’ll cover the challenges and solutions to this new environment. Figuring out a way to stay healthy is just as essential for yourself as finding a way to keep your business alive during this pandemic. Here at That! Company, we have decided […]
The start of October marks the beginning of the fourth quarter, and if you are looking to generate sales, there is no better time than this period. Online marketing helps sellers increase their numbers during this most important time of year for sales-oriented businesses. So, if you have not already used Google Shopping’s ad strategy […]
According to Wikipedia ; “A best practice is a method or technique that has been generally accepted as superior to any alternatives because it produces results that are superior to those achieved by other means, or because it has become a standard way of doing things, e.g., a standard way of complying with legal or […]
t 1 of an ongoing series of Best Practices for Google Adwords Over the years I have managed many paid search accounts for a variety of different clients across multiple industries. However, one thing remains consistent with each of the clients. They all want to know how things work. Inevitably, no matter what topic […]
Writing Ad Creatives can be difficult for some, but if you follow a few simple steps, you at least have the ground work for creating good ads. The main idea behind the steps I have listed below are all based around relevance, visibility and testing. Throw these in the pool with Call To Actions and […]
The Need To Evolve – Why Practices Must Be Constantly Examined In The SEO Industry SEO was a simple beast once. You wore a white hat and you tried to help clients by advising them to add good content and tag everything properly. Or you wore a gray or black hat, and tried to game […]
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