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Suddenly a lot of us are starting to work remotely, in this article I’ll cover the challenges and solutions to this new environment. Figuring out a way to stay healthy is just as essential for yourself as finding a way to keep your business alive during this pandemic. Here at That! Company, we have decided […]
The start of October marks the beginning of the fourth quarter, and if you are looking to generate sales, there is no better time than this period. Online marketing helps sellers increase their numbers during this most important time of year for sales-oriented businesses. So, if you have not already used Google Shopping’s ad strategy […]
According to Wikipedia ; “A best practice is a method or technique that has been generally accepted as superior to any alternatives because it produces results that are superior to those achieved by other means, or because it has become a standard way of doing things, e.g., a standard way of complying with legal or […]
t 1 of an ongoing series of Best Practices for Google Adwords Over the years I have managed many paid search accounts for a variety of different clients across multiple industries. However, one thing remains consistent with each of the clients. They all want to know how things work. Inevitably, no matter what topic […]
Writing Ad Creatives can be difficult for some, but if you follow a few simple steps, you at least have the ground work for creating good ads. The main idea behind the steps I have listed below are all based around relevance, visibility and testing. Throw these in the pool with Call To Actions and […]
The Need To Evolve – Why Practices Must Be Constantly Examined In The SEO Industry SEO was a simple beast once. You wore a white hat and you tried to help clients by advising them to add good content and tag everything properly. Or you wore a gray or black hat, and tried to game […]
Offer extensions allow advertisers to promote special deals alongside their text ads. When customers search for their favorite products/brands, they will be able to view relevant offers. The offer headline will be visible under the main text ad along with a “View Offer” link. Offer Extension Best Practices: Ensure your offer is redeemable at […]
Content Curation Best Practices From the Legal Perspective: If you are the creator of a news aggregation website, what should you do to protect yourself against lawsuits? Short of licensing all of the content you use, there are certain best practices that you can adopt that are likely to reduce your legal risk. […]
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