best practices


Site Optimization: Improve SEO Rankings

When we think about improving SEO rankings, we may think about adding some quality content that utilizes keywords, adjusting titles and meta descriptions, and making sure your images have good alt tags to name a few. Site optimization is important because it can be like an anchor keeping the rankings from moving up no matter […]

Expert Site Optimization Tips | Business Man Holding a Smart Device

How to Make Your Graphic Design Look More Professional

If you are just getting started with graphic design, it’s easy to get intimidated. When you are looking at some nicely done, slick arrangements. You begin thinking to yourself that the gap in skills between yourself and that of a professional is too large to overcome. However, that may not be the case, and by […]

Build Your Graphic Design Projects Like a Pro

Dealing With New Search Terms Featured

Dealing with Search Terms Within the New Parameters of the “Close Variants” (Part 1) 

One of the problems that most specialists performing SEO services face is understanding what an individual searchers’ actual “intent” is with a variety of search terms. This is why we must always try and cover all of our bases by first completing thorough keyword research to find all the long-tail search terms, as well as […]


Dealing with Search Terms Within the New Parameters of the “Close Variants” (Part 2)

Welcome back! In Part 1 of this article, we introduced you to the basic issues that we deal with today since Google Ads has started using close variants when we are targeting different match type keywords within Google Ads. We continued by first covering “why” this is an issue, to begin with taking into consideration any specific individuals’ actual “user […]

Dealing With New Search Terms 2Featured

Who Are Googles Competitors

What About Google Search Engine’s Competitors?

In the business of Search Engine Optimization, one of the key goals for those optimizing websites and advertisements are rankings. The order of display for these publications on specific search engines are considered the rankings, or to simplify, the “rank” of the optimized page. The popularity of the search engine makes the ranks more valuable […]


Optimizing for Voice Search and Winning Google’s Featured Snippet

How do you attain the coveted featured snippet, position zero, rank zero, whatever you want to call the result that is before all the organic SERPs? Achieving a featured snippet result is a considerable focus for SEO companies in 2020, but why? Sure, it drives more traffic to your site than the position one does, […]

Winning Googles Featured Snippet

Google Ads VS Google Adwords

Google Ads Vs Google AdWords

For years and years, we have all known the Google advertising platform as Google AdWords. From the very beginning, all the way through the little changes that have taken place to help make things easier for the advertising user. Some say that when Google’s advertising platform changed names from Google AdWords to Google Ads, the […]


Boost Your Web Dev Productivity

If you love to do web development like me, you should know the importance of having great tools in your web browser that simplify your work and boost your productivity. That’s the case of Google Chrome and the Chrome Extensions’ comprehensive offering that will boost your web dev productivity. Yes, Firefox is an excellent browser […]

Boost Your Web Productivity Featured

How to Start a Digital Agency | Man Starting to Run in Front of Laptop

How to Start a Digital Marketing Agency

So, you want to learn how to start a digital marketing agency? We are going to focus on the specific action items you need to take to launch a digital agency and will skip over 101 basics on setting a business (things like getting a business bank account or applying for an IRS EIN) Below […]