SEO – Search Engine Optimization


Not Just for Google: How SEO Specialists Affect Readability

When search engine optimization is done right on a website, Google is a lot more likely to give that site rankings above competitors not doing SEO. SERP specialists are constantly performing SEO for clients to please Google and hopefully generate traffic for their accounts. But is that all that SEO is good for? What about […]

How SEO Specialists Affect Readability Featured 1

The Future of SEO | What Should We Expect of Google Search

The Future of SEO – What Should We Expect from Google Search?

Search Engine Optimization (SEO) is a constantly changing landscape and we need to keep up with it if we want to be relevant.  As such, what do we think the future holds for SEO?  Well, we can be sure that Google will be around for the foreseeable future and they’ll have more algorithm shifts.  Seriously […]


Successful Campaign Elements

Successful Search Engine Optimization Campaign Elements To Review And Monitor

In this post, I will outline several, but assuredly not all the elements you will need to monitor and correct as necessary to run a successful search engine optimization campaign. Robots.txt Blocking Crawlers: The Absolute Death of a Successful Search Engine Optimization Campaign A Robots.txt file gives instructions to any web crawlers, including search engines, […]


Strengthen Your Local Presence Through Google My Business Marketing Basics

Do you: Have a business? Serve local customers? Want to increase your marketing results? If you answered yes to the above questions, then you should be leveraging local search engine optimization (SEO) and Google My Business marketing to reach more local customers. Since most people use Google for their search needs, we’re going to focus […]

Google My Business Marketing Basics

Basic Website SEO Strategies to Remember and Apply

There are many different Search Engine Optimization (SEO) strategies that you can try for your website. We are going to cover just a few of the basic website SEO strategies. Primarily, you want to perform your due diligence in your keyword research. You want to make sure your website has clean navigation to make sure […]

Basic website SEO strategies

What is Google Search Console blog post image

What Is Google Search Console?

Google Search Console is a software tool provided by Google for use by webmasters and site owners at no charge to monitor, maintain and troubleshoot your site for organic results performance in the Google SERPs (Search Engine Results Pages). How Does Google Search Console Help? Google Search Console helps webmasters and site owners spot issues […]


Connected Commerce SEO

Connected Commerce Search Engine Optimization Marketing During The Covid-19 Pandemic And Stories Of Success

I have a long term client who is a global software solutions industry leader fulfilling all the requirements of a successful, connected, commerce supply chain. For this client, there is no possibility of using a “one size fits all” solution for their internet marketing needs. A specialized business requires a hand-crafted solution, and our connected […]