What is a manual site review? A manual site review is a human review of a website in addition to the use of automated site review tools. It consists of manually visiting pages of a site to catch issues that may not be uncovered with automated site audit tools. Automated site audit / review tools […]
With the current trends of White Label companies and their partners, there is always room for new strategies and time to trim out the bad habits. These co-dependent relationships need constant maintenance to maintain a stable line of communication, and frequent analysis to make sure the partners are on the same page. However, it is […]
If you manage your company’s AdWords account or you are an account manager for an agency, you have taken Google head-on. More than likely you have disagreed with how they police accounts and have tried to find a way around their iron fist policies. But have you thought what the SEM world would be like […]
Most web pages are made of 3 basic elements, HTML, CSS, and JavaScript. These building blocks make up all web pages no matter what they use to render them. Each web element has its proper place. While there can be some overlap, using them purposefully helps make an SEO optimized page. So how should these […]
It’s bad enough that you just learned the importance of search engine optimization. You’ve even taken the first steps into making sure each new page of content you post is optimized for Google searching. Now you hear of another important acronym, PPC, and you are, once again, thrown into a realm of confusion and misdirection. […]
Years back, SEO was simple. Together with inbound links, keywords were the most straightforward factor that could be quickly checked and ranked automatically. We stuffed a page full of keywords, and our site ranked number one. Keywords were found to be one of the most critical factors. Today, the emphasis of importance is not keywords, […]
Does keyword density still matter? Yes, Keyword densities still matter. You hear far less about it today in SEO circles, but keyword density remains an essential part of good SEO. The fact is that other as SEOs have begun to disregard it simply creates an opportunity for those who are willing to put in […]
Search Engine Optimization (SEO) is as old as search engines themselves. Its pioneers discovered they could influence their sites’ rank in the late Nineties. Blackhat SEO was born in all its manipulative splendor, and Google began pushing against its error-ridden, impenetrably-spun content. The advent of Hummingbird and Panda finally succeeded at ranking honest, organic writing, but not […]
If your agency is heavy on brick-and-mortar marketing talent but light on digital marketing expertise, you can expect to pay $175 an hour for every SEO professional you hire. That’s not the entirety of your losses, though. US businesses lose $75 billion a year due to shoddy customer service. This leaves small and mid-sized agencies with a […]
What you will find in this post are some of the elements that we address at the beginning of any new Search Engine Optimization Campaign, as well as throughout the term of any ongoing campaign. That is, after we have identified important keywords for the campaign. Broken External Links An external link is a link […]
