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As search engine optimization consultants, we are barraged with a wide variety of questions. I am sure that our most asked questions vary across the industry and from account to account. Below, I will cover three of the most commonly asked questions that I have received over the course of my experience in the search […]
Search Engine Optimization (SEO) has been around for a long time. Search engine algorithms are continually evolving, and SEO agencies are continuously trying to keep up with them. In more recent years the leading search engine, Google, has begun rolling out few significant updates in favor of many small updates. The advancements in their algorithm […]
We have been in the digital services market for nearly a decade now. The experience we’ve gained so far has given us an abundance of professional insight into internet marketing. If you’re familiar with search engine optimization (SEO), you understand how increasingly complicated it’s becoming. In this guide, we’ll show you why it makes sense […]
Performing a site audit is an essential part of search engine optimization (SEO). Adding new content to a site is also very important. However, if you’re being dragged down by serious issues, then you won’t get far on content creation alone. When reviewing your site audit, several items need to be examined if not directly […]
Recently, after working exclusively in our PPC department for close to two years, due to an unexpected leave of absence, I returned to the opportunity to work within our SEO department. Even though the purpose of our departments are the same, trying to get clicks through the use of keywords – the methods we use […]
“Content is king.” I’m sure you’ve heard it before. The majority of SEO specialists will agree, and that’s because it’s true. From blogs to product descriptions to FAQs, what you have on the page is one of the key factors that search engines use to determine your ranking. No wonder it’s the topic of most […]
The “information superhighway” was a term coined in the early days of digital communications, perhaps at the onset of the internet, or maybe before, with the arrival of cable television. It may sound “old” already, but looking back, it’s tough to argue the foresight of the one who coined the term “information superhighway.” Let’s open […]
SEO, also known as Search Engine Optimization, is a familiar term. Many still wonder, however, “How does SEO work?” Put simply, it works by creating content on your webpage specifically designed to demonstrate to search engine’s crawlers, also known as “spiders” or “bots,” that your website is worth indexing and showing to web-users searching for […]
Have you ever been in a restaurant and saw a sign that says, sign up for our newsletter and get your meal for free, and think oh perfect I will fill that out and eat for free, so you provide your information knowing you are getting signed up for a monthly sometimes daily newsletter, and […]
Search engine optimization (SEO) is a changing environment as anyone who has been dealing with SEO for a while can tell you. Google is always testing new algorithms, and they can cause some significant turbulence in the search results. Thankfully, Google rolls things out rather than hammering all sites all at once. However, knowing what […]
