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To Our Valued Clients and Prospective Clients, WE ARE CURRENTLY OPERATIONAL – Updated As the onset of the global Coronavirus pandemic continues to affect us all, we at That! Company want to take a moment to update you on the steps we’re taking to safely and continually serve your White Label Digital Marketing needs. Presently, […]
Google announced at the end of 2019 their latest algorithm update – BERT (Bidirectional Encoder Representations from Transformers, no wonder they call it BERT). With the new Google BERT update, there have been a lot of questions that arise with SEOs. This update revolves largely around improving Google’s language understanding, focusing on spoken and verbal […]
Tech Opportunities That Influence Your Organic Rankings You have your content generation strategy ready. You have lined up the influencers. You have learned and invested in Facebook ads. Regardless of all the ways, you try to get traffic to your website, if your underlying website is not up to par, you are not going to […]
In part 1 of my Basic Elements And Strategies Of A Successful Search Engine Optimization Campaign post, I covered the first four of the most important basic elements and strategies of a successful search engine optimization campaign: Keyword Research, Keyword Match, Metadata Page Title Creation and Implementation, and Metadata Metadescription Creation and Implementation. In part […]
There are several things that you can do to help your SEO content achieve its max potential. This article will give you some suggestions that you can use to enhance your content such as repurposing old content in new and exciting ways. We’ll also talk about figuring out your target audience and why that’s important. […]
If you have been in advertising, and specifically digital or online advertising, you are sure to know and understand that Google is the king search engine out there on the web. So, with Google being a household name at this point, you already understand the power of advertising on Google’s many platforms available to business […]
When the process of search engine optimization was first being utilized, the only way that meta titles, descriptions and keywords could be implemented into a site page was done through HTML and it was a tedious procedure. It was also less accurate, and results were sporadic most of the time. However, sites that focused on […]
Sales: “Sure ma’am, we can get your website optimized easily. You’ll be ranking #1 in no time!” Client: “That’s great to hear. Most companies that I called said they couldn’t do Magento.” Sales: “Oh…did you say Magento? Uh…yeah…we don’t touch that either. Sorry! *Click*” Client: “Oh yeah. You’re getting a GREAT review buddy!” While this […]
Search Engine Optimization (SEO) is the process of increasing a website’s visibility online by improving its ranking on search engines. Approximately $72 billion was spent on SEO marketing in 2018 according to Statista. If you own or work in an online marketing agency, then mastering SEO could be the difference between excelling or failing as a […]
Google decided that it was time to adjust how they rate a website in a way that would fall more in line with how they think websites should perform in order to provide the best search results. As such, E-A-T was created, and they discuss it in Google’s Quality Raters’ Guidelines. Essentially it stands for […]
