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“Content is king.” I’m sure you’ve heard it before. The majority of SEO specialists will agree, and that’s because it’s true. From blogs to product descriptions to FAQs, what you have on the page is one of the key factors that search engines use to determine your ranking. No wonder it’s the topic of most […]
The “information superhighway” was a term coined in the early days of digital communications, perhaps at the onset of the internet, or maybe before, with the arrival of cable television. It may sound “old” already, but looking back, it’s tough to argue the foresight of the one who coined the term “information superhighway.” Let’s open […]
SEO, also known as Search Engine Optimization, is a familiar term. Many still wonder, however, “How does SEO work?” Put simply, it works by creating content on your webpage specifically designed to demonstrate to search engine’s crawlers, also known as “spiders” or “bots,” that your website is worth indexing and showing to web-users searching for […]
Have you ever been in a restaurant and saw a sign that says, sign up for our newsletter and get your meal for free, and think oh perfect I will fill that out and eat for free, so you provide your information knowing you are getting signed up for a monthly sometimes daily newsletter, and […]
Search engine optimization (SEO) is a changing environment as anyone who has been dealing with SEO for a while can tell you. Google is always testing new algorithms, and they can cause some significant turbulence in the search results. Thankfully, Google rolls things out rather than hammering all sites all at once. However, knowing what […]
Consider the following list of best search engine optimization business practices when evaluating vendors for your next search engine optimization campaign: Demonstrable Success Sound Strategies Communication Accountability Reporting Capabilities Client Industry Knowledge SEO Industry Knowledge What Is Demonstrable Success For Search Engine Optimization? Ask for examples of proven success. Can the prospective search engine optimization […]
What is a manual site review? A manual site review is a human review of a website in addition to the use of automated site review tools. It consists of manually visiting pages of a site to catch issues that may not be uncovered with automated site audit tools. Automated site audit / review tools […]
With the current trends of White Label companies and their partners, there is always room for new strategies and time to trim out the bad habits. These co-dependent relationships need constant maintenance to maintain a stable line of communication, and frequent analysis to make sure the partners are on the same page. However, it is […]
If you manage your company’s AdWords account or you are an account manager for an agency, you have taken Google head-on. More than likely you have disagreed with how they police accounts and have tried to find a way around their iron fist policies. But have you thought what the SEM world would be like […]
Most web pages are made of 3 basic elements, HTML, CSS, and JavaScript. These building blocks make up all web pages no matter what they use to render them. Each web element has its proper place. While there can be some overlap, using them purposefully helps make an SEO optimized page. So how should these […]
