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In part 1 of my Basic Elements And Strategies Of A Successful Search Engine Optimization Campaign post, I covered the first four of the most important basic elements and strategies of a successful search engine optimization campaign: Keyword Research, Keyword Match, Metadata Page Title Creation and Implementation, and Metadata Metadescription Creation and Implementation. In part […]
There are several things that you can do to help your SEO content achieve its max potential. This article will give you some suggestions that you can use to enhance your content such as repurposing old content in new and exciting ways. We’ll also talk about figuring out your target audience and why that’s important. […]
If you have been in advertising, and specifically digital or online advertising, you are sure to know and understand that Google is the king search engine out there on the web. So, with Google being a household name at this point, you already understand the power of advertising on Google’s many platforms available to business […]
When the process of search engine optimization was first being utilized, the only way that meta titles, descriptions and keywords could be implemented into a site page was done through HTML and it was a tedious procedure. It was also less accurate, and results were sporadic most of the time. However, sites that focused on […]
Sales: “Sure ma’am, we can get your website optimized easily. You’ll be ranking #1 in no time!” Client: “That’s great to hear. Most companies that I called said they couldn’t do Magento.” Sales: “Oh…did you say Magento? Uh…yeah…we don’t touch that either. Sorry! *Click*” Client: “Oh yeah. You’re getting a GREAT review buddy!” While this […]
Search Engine Optimization (SEO) is the process of increasing a website’s visibility online by improving its ranking on search engines. Approximately $72 billion was spent on SEO marketing in 2018 according to Statista. If you own or work in an online marketing agency, then mastering SEO could be the difference between excelling or failing as a […]
Google decided that it was time to adjust how they rate a website in a way that would fall more in line with how they think websites should perform in order to provide the best search results. As such, E-A-T was created, and they discuss it in Google’s Quality Raters’ Guidelines. Essentially it stands for […]
While some might say SEO or “Search Engine Optimization” was introduced when the first website was published in 1991, it didn’t become an actual term or utilized skill until about 1997. Before search engine optimization was chosen as the official name there were a variety of terms used to represent the strategy. For example: Search […]
On June 3rd, Google began to roll out an algorithm update. It was the largest core update since at least October of 2018, and judging by the results, probably even longer than that. It was such a big deal, Google warned us about it the day before it happened. It was such a big deal, […]
On March 12, Google launched a wide-ranging algorithm update commonly known as the “Florida II” update. As the leading Florida SEO agency, we obviously have the inside track on this update; and in fact, the algorithm shift was specifically targeted to compensate for our effective SEO manipulations. OK, that isn’t remotely true, but we do […]
