Conversions


Just Say NO To A Cheap Website 

Websites at one time served as simple sources of information about a company, basically, an online brochure that wasn’t all that technically complex.  Today, websites are the backbone of any company’s online presence and an integral part of the company as a whole. They tie into other business and marketing tools and also serve a variety of functions including client […]

Just Say NO to a Cheap Website Featured

Get Keywords Easily With Google's Keyword Planner

Easy Keywords with Google Ads Keyword Planner

While many keyword tools can be utilized to help you find and implement your keyword sets, one of the easiest and most accessible would be the Google Ads Keyword Planner. Yes, you do have to have a Google Ads account to get access to Keyword Planner, but then again if you’re planning keyword sets, you’re […]


Goole Analytics Goals

Creating Google Analytics Goals: “Equals to” or “Begins with” or “Regular expression”?

Which should I use? That is the central question when considering Google Analytics Goals. Goals in Google Analytics (GA) supplies three different match types to use in the Goal details. The three different match types are: Equals to Begins with Regular expression (regex) When we select the type of Goal to be Destination or Event, […]


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5 Steps to Implement & Optimize Marketing Automation Technology

Integrating digital technology into your marketing strategies can have great results for your business. Consider the advantages of better lead management, improved customer engagement, and bottom line revenue generation. These are only some of the many benefits of marketing automation. It’s worth noting that marketing automation is not just about using a software, but a […]


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Make Ads More Meaningful (and quite possibly more profitable) With Contextual Targeting

We live in an age where people are bombarded with almost limitless information and options at any given minute. With the many forms of advertising and marketing taking place all around us it can often seem too much, and people may grow desensitized to the efforts of companies trying to get their product in front […]


Strategies and Best Practices for Achieving an Increased Year-Over-Year Return from Google Shopping for Q4!

The start of October marks the beginning of the fourth quarter, and if you are looking to generate sales, there is no better time than this period. Online marketing helps sellers increase their numbers during this most important time of year for sales-oriented businesses. So, if you have not already used Google Shopping’s ad strategy […]

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