Conversions


Creating Google Analytics Goals: “Equals to” or “Begins with” or “Regular expression”?

Which should I use? That is the central question when considering Google Analytics Goals. Goals in Google Analytics (GA) supplies three different match types to use in the Goal details. The three different match types are: Equals to Begins with Regular expression (regex) When we select the type of Goal to be Destination or Event, […]

Goole Analytics Goals

5 Steps to Implement & Optimize Marketing Automation Technology

Integrating digital technology into your marketing strategies can have great results for your business. Consider the advantages of better lead management, improved customer engagement, and bottom line revenue generation. These are only some of the many benefits of marketing automation. It’s worth noting that marketing automation is not just about using a software, but a […]

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Make Ads More Meaningful (and quite possibly more profitable) With Contextual Targeting

We live in an age where people are bombarded with almost limitless information and options at any given minute. With the many forms of advertising and marketing taking place all around us it can often seem too much, and people may grow desensitized to the efforts of companies trying to get their product in front […]

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Strategies and Best Practices for Achieving an Increased Year-Over-Year Return from Google Shopping for Q4!

The start of October marks the beginning of the fourth quarter, and if you are looking to generate sales, there is no better time than this period. Online marketing helps sellers increase their numbers during this most important time of year for sales-oriented businesses. So, if you have not already used Google Shopping’s ad strategy […]