Which should I use? That is the central question when considering Google Analytics Goals. Goals in Google Analytics (GA) supplies three different match types to use in the Goal details. The three different match types are: Equals to Begins with Regular expression (regex) When we select the type of Goal to be Destination or Event, […]
We all undoubtedly want visitors on our website to take specific actions. That is why there is a new strategy called marketing funnel. In this article, I am going to introduce you to what funnel is and discuss some of its benefits. What is a Marketing Funnel? A marketing funnel is a strategy where you break […]
Integrating digital technology into your marketing strategies can have great results for your business. Consider the advantages of better lead management, improved customer engagement, and bottom line revenue generation. These are only some of the many benefits of marketing automation. It’s worth noting that marketing automation is not just about using a software, but a […]
If you have been in advertising, and specifically digital or online advertising, you are sure to know and understand that Google is the king search engine out there on the web. So, with Google being a household name at this point, you already understand the power of advertising on Google’s many platforms available to business […]
We live in an age where people are bombarded with almost limitless information and options at any given minute. With the many forms of advertising and marketing taking place all around us it can often seem too much, and people may grow desensitized to the efforts of companies trying to get their product in front […]
The start of October marks the beginning of the fourth quarter, and if you are looking to generate sales, there is no better time than this period. Online marketing helps sellers increase their numbers during this most important time of year for sales-oriented businesses. So, if you have not already used Google Shopping’s ad strategy […]
Across all forms of online marketing, there is a common denominator for successful campaigns that often stumps even some seasoned marketing veterans. That’s the question of “How do I maximize conversions?” Having a compelling ad that gets people to take notice and make that click on your ad is great, just as is having a […]
COVID-19 - We Are Operational - Read Our Current Company Status
