written by: L’ren There are various channels that you can utilize to market your business, services, and products online. Online marketing has boomed over the years, and it shows no sign of slowing down. Between multiple generations using their mobile phones for hours on end as well as a large portion of the business world […]
Digital marketing refers to a variety of methods for increasing traffic and conversions for your company and PPC is one of them. There are a variety of strategies to generate traffic and conversions to your website, ranging from content creation to sponsored advertisements, but let’s discuss the benefits of PPC advertising to your business. When […]
Are you asking yourself “Is good to have LinkedIn to generate leads”? Well first we must start off with: What is Lead Generation? Lead Generation is the process of generating an in-depth list of qualified prospects. The leads would have to meet a set of specific criteria that have been specified by the business, which […]
If you’re looking for a way to assist your company with marketing software that is going to be both flexible and easy to use, there are a few options you can take advantage of. There is the option of using a private or white label business software, as well as the option of running A/B […]
Enhance your Twitter marketing strategy with a powerful Twitter ad! Twitter ads are easy to use and can be equally cost-effective depending on how you decide to use them. There are ways you can put your dollars behind your Twitter account for advertising. Get ready to dive in and learn more about Twitter Ads and […]
When you need to increase your website traffic, it’s important that you know how to market yourself online. The world of internet marketing has grown thanks to white label affiliate networks and advertising platforms, but they all rely on one simple but effective marketing tool – search engine optimization. Understanding SEO is not rocket science. […]
One of the greatest investments you can have for your business is to invest in an online presence, with a new website design to show off your company. No matter how big or small your business, you need a responsive and professional website that can help your customers browse your site in an easy and […]
A conversion is an interactive user activity in our website or mobile app that contributes to the success of our business. With the introduction of the new Google Analytics (GA4) last year, many things have changed how we track and analyze our websites’ conversions. Generally speaking, the tool changes are for the better, in our […]
Websites at one time served as simple sources of information about a company, basically, an online brochure that wasn’t all that technically complex. Today, websites are the backbone of any company’s online presence and an integral part of the company as a whole. They tie into other business and marketing tools and also serve a variety of functions including client […]
While many keyword tools can be utilized to help you find and implement your keyword sets, one of the easiest and most accessible would be the Google Ads Keyword Planner. Yes, you do have to have a Google Ads account to get access to Keyword Planner, but then again if you’re planning keyword sets, you’re […]
For those of you that may not have heard of Microsoft Ads as of yet, it is simply the old Bing search engine that now goes under the name Microsoft Advertising. For those that are not familiar with Bing, it is widely known as the second largest search engine online aside from of course Google, […]
Which should I use? That is the central question when considering Google Analytics Goals. Goals in Google Analytics (GA) supplies three different match types to use in the Goal details. The three different match types are: Equals to Begins with Regular expression (regex) When we select the type of Goal to be Destination or Event, […]
We all undoubtedly want visitors on our website to take specific actions. That is why there is a new strategy called marketing funnel. In this article, I am going to introduce you to what funnel is and discuss some of its benefits. What is a Marketing Funnel? A marketing funnel is a strategy where you break […]
Integrating digital technology into your marketing strategies can have great results for your business. Consider the advantages of better lead management, improved customer engagement, and bottom line revenue generation. These are only some of the many benefits of marketing automation. It’s worth noting that marketing automation is not just about using a software, but a […]
If you have been in advertising, and specifically digital or online advertising, you are sure to know and understand that Google is the king search engine out there on the web. So, with Google being a household name at this point, you already understand the power of advertising on Google’s many platforms available to business […]
We live in an age where people are bombarded with almost limitless information and options at any given minute. With the many forms of advertising and marketing taking place all around us it can often seem too much, and people may grow desensitized to the efforts of companies trying to get their product in front […]
The start of October marks the beginning of the fourth quarter, and if you are looking to generate sales, there is no better time than this period. Online marketing helps sellers increase their numbers during this most important time of year for sales-oriented businesses. So, if you have not already used Google Shopping’s ad strategy […]
Across all forms of online marketing, there is a common denominator for successful campaigns that often stumps even some seasoned marketing veterans. That’s the question of “How do I maximize conversions?” Having a compelling ad that gets people to take notice and make that click on your ad is great, just as is having a […]
