Recently we had a client return to search engine optimization for one of their business units and gain search engine optimization success shortly after their return. This client had originally engaged our search engine optimization campaign management services in December 2016. The original campaign reached search engine optimization success throughout their search engine optimization campaign. […]
The COVID-19 pandemic continues, and you need to keep up with the “new normal.” We are going to discuss the various ways that you can see what people are searching for and how to communicate the new changes to your services using Google my business (GMB). I will also cover some industry-specific changes that may […]
In the beginning, there were buildings built of brick and mortar that housed merchandise and services. These places of commerce were the only places people could go to purchase goods and services. Customers would travel to these locations to buy everything they needed such as: Cleaning products Electronic devices Clothing Food Music And so on… […]
This post is part two of my online shopping experiences. As I pointed out in part one of this series, I do not do much shopping online. However, in the past two years, I have expanded my horizons. But for the most part, have been let down at every turn. Part two outlines my experiences […]
Today is a fun topic, as it’s not really about the platforms or channels you can use in online marketing. But rather stepping outside the thought process of stock image ads and your brand marketing when working on those channels. I should also say that just having a nice simple image and your company logo […]
With so many digital marketing solutions out there it can be a daunting task deciding which is right for you or your clients. Of course, the answer could always be, “EVERYTHING, a holistic approach is always the best approach to getting the best results”. Most times that is not feasible given the dynamic of the […]
Pay Per Click Audiences and How They Help From the beginning of advertising, the main idea was to get the information about your product or service in front of those that would most benefit from them or who might be persuaded that they need your product or service when they see your ad. Quite often, […]
Uncovering Highly Targeted Visitors by Using Cross Filter for Keywords with Audience There is a lot of talk going around over the past year or two now, about a “cookieless world”, where searchers and suffers identities are safe from the prying eyes of third-party applications and companies. It was just a thought about five to […]
One of the problems that most specialists performing SEO services face is understanding what an individual searchers’ actual “intent” is with a variety of search terms. This is why we must always try and cover all of our bases by first completing thorough keyword research to find all the long-tail search terms, as well as […]
Welcome back! In Part 1 of this article, we introduced you to the basic issues that we deal with today since Google Ads has started using close variants when we are targeting different match type keywords within Google Ads. We continued by first covering “why” this is an issue, to begin with taking into consideration any specific individuals’ actual “user […]
COVID-19 - We Are Operational - Read Our Current Company Status
