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One of the hardest things to do at the end of every week is to decide whom to give the company coin to during our Friday coin meetings. You would think this is an easy task to handle, but the truth is it not an easy decision to make. Everyone at That Company! works tremendously […]
There are many considerations in brainstorming different approaches to a fresh marketing campaign. Myself, I try to run through the basic principles and see what fits for the message or feel I’m after. Almost always, I end up on the points of pain versus pleasure, marketing tone, and how most people will do anything to […]
The best marketing strategy is to give, give, give, give, give, and give some more. Who doesn’t like a giver? Want Brand Loyalty? – Give! Want Brand Equity? – Give! Want Raving Fans? – Give! Want Employee Retention – Give! Want Client Retention – Give! But if I always give, how will I get paid? […]
Can We Save The Internet Before It’s Too Late? When I was first introduced to the Internet by Ty Roden (my longest time friend of over 32 years), I was amazed. It showed such incredible potential! I had no idea at the time that the Internet would later become a place in which I work […]
Suddenly a lot of us are starting to work remotely, in this article I’ll cover the challenges and solutions to this new environment. Figuring out a way to stay healthy is just as essential for yourself as finding a way to keep your business alive during this pandemic. Here at That! Company, we have decided […]
As a digital marketing agency, you have to be constantly prepared for incoming and outgoing data from multiple sources. This could mean, communications and requests from your client, or reports and tasks from your white label. For some organizations, one mishap with missing or late data can result in loss of reputation, time and in […]
We all undoubtedly want visitors on our website to take specific actions. That is why there is a new strategy called marketing funnel. In this article, I am going to introduce you to what funnel is and discuss some of its benefits. What is a Marketing Funnel? A marketing funnel is a strategy where you break […]
Our vision: To create a positive impact on the lives, success, and finances of our customers, partners, employees, and community. The statement isn’t long, but it says a lot. Each and every word of our vision statement was arduously contemplated, considered and literally worried over. Unpacking The Vision: Positive Impacts on Lives, Success, and Finances […]
Let’s take a look at a common situation that happens all across the world for many companies. You or your company has decided that you are needing marketing assistance and now you are faced with options on what to do. For most, it appears to be pretty clear to just hire someone to do your […]
Being a white label agency, we hear people come in all the time saying “I want to help small businesses who can’t afford the big companies” or “I sold a client for $150 to start to help them grow” or “What are your cheapest packages? I’ve talked to lots of different white label companies and […]
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