Online marketing is a tough business and being a creative marketer can be even more difficult. In an industry where we are tied to our desks by the pant leg (or at least it can sometimes feel that way), staying an inspired creative content generator can be exceptionally tiresome. How can we honestly produce the […]
A conversion is an interactive user activity in our website or mobile app that contributes to the success of our business. With the introduction of the new Google Analytics (GA4) last year, many things have changed how we track and analyze our websites’ conversions. Generally speaking, the tool changes are for the better, in our […]
When I started in digital marketing 7 years ago, I had no clue what PPC was but thought it would be interesting to learn. It was explained to me that a digital ads account was kind of like a tree, a trunk, branches, and leaves. The tree itself would be the client’s account, a campaign […]
This last year has been a crazy ride in more ways than most can count. Due to the current state of the world, the internet which was already growing at an incredible yearly rate had yet another boost, as staying at home more, working, relaxing, and shopping online became not only the norm but often […]
Throughout our human experience, we are quick to forget. We forget who we are, what we want, and why we do the things we do. It is important to remind ourselves of the reasons for our actions. We have been so consumed by our fast-moving capitalistic society we forgot to ask ourselves these important questions. […]
It is 8:00 AM on my first day of the work week, Monday. I realize there are folks who work different days, from home or at their workplace, but my week is what I would call “traditional.” My weekends are my own to spend as I please, generally. The exceptions are the list of tasks […]
As a local business owner, you know that creating content for your business website is essential. But beyond that, how do you know what type of content your target audience will want? There are plenty of options out there, from articles to videos to interactive contests. But when it comes to marketing your business, how […]
I do not do much shopping online, however, in the past two years I have expanded my horizons and for the most part, have been let down at every turn. This post is to outline my experiences and provide information to online eCommerce consumers and inform online storefront vendors of the online shopping experiences that […]
Brick and mortar businesses that rely on traditional advertising methods are beginning to realize that digital marketing is needed in today’s day and age especially as COVID began to hit. Are you one of these businesses? Maybe you are wondering what you can do to meet today’s digital marketing needs to join the online wave […]
The year 2020 has been extremely stressful for many people and companies. We had a very successful year as an internet marketing company. Many of our clients also had a successful year during these most trying times. This post is about just one of those clients who set record sales numbers for the year 2020. […]
