Internet Marketing

Why You Shouldn’t White Label

That’s right. Our business is built on being a white label provider, however, I’m going to share some interesting thoughts, insights, data, and overall perspective on why you actually shouldn’t white label. I mean we’re called That Company after all because we are so many different companies! While I am writing this article, we are […]

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Phone calls are typically a thing of the past as emailing takes over.

Emails vs. Phone Calls: Which Medium Provides Better Leads to Sales?

Being a sales executive or the front man pitching products and services, have you ever thought about how to improve your business and work strategy? What course of action and medium of communication will help you get a better grasp on your potential clients? Have you ever thought about what time, method, or channel is […]

That! Company Culture vs Employee Turnover: Beating the Odds

An example of triumphant entrepreneurial benevolence pitting That! Company culture vs employee turnover. I receive and ignore hundreds of emails every day, not unlike many other “early adopters” who still believe in such archaic modes of communication. The recurring pleas for attention come from past relationships I have long neglected to keep current. Real estate […]

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Basic Digital Marketing Tips

We are going to look at some basic tips and strategies for Digital Marketing. Every business is different and requires different techniques in order to be successful. However, every business can benefit even slightly from using basic techniques for digital marketing. We are going to look at Pay Per Click, Search Engine Optimization, and Social […]

Breaking Into Online / Digital Marketing

Online marketing has really come into its own in the last 10 years or so and as of now shows no sign of slowing down. As more and more people and businesses get connected to each other by everything from a cell phone to a tablet, computer or even television set, the need for online […]

Setting Proper Expectations

Whenever you are working with customers it is always important to set clear and proper expectations for them. It does not matter what you are doing. Whether you are serving food, washing cars, or digital marketing, your customers want to have set expectations so they can plan accordingly. Planning is key to an important day. […]

Educated Choices: E-Newsletter Typeface Families

Can we all get along? In no way does e-newsletter layout and design have the significance or weight of the following historical reference. However, the memory for this writer of a certain quote was so poignant, it is unforgettable. The fact that choices in typography bear some momentary parallel is coincidental, and any offense is […]

Your Businesses Most Valuable Asset: Time

For most, if not all, entrepreneurs who decide to start a business, the goal is usually the same, success. One thing that will make most entrepreneurs believe they have achieved success is profit, or in other words money. This leads many to believe that monetary status is the most important aspect of keeping a business […]

White Label Branding in Digital Marketing Services

Every digital marketing agency wants to run its online business efficiently and competently, irrespective of whether it’s about clients’ projects or internal processes. If you’re an agency owner, one of your biggest goals is to develop loyal and trustful relationships with your clients. But have you ever been in a situation where you had to […]

Seasonal Content

If you think seasonal advertising is what corresponds to what colors decorate the aisles of your local Walmart, you are mistaken. Without the need to work with physical decorations, online marketers can adapt their messaging to fit a plethora of holidays and events with minimal effort. All that is needed is a calendar and some […]