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Despite its origins as a guerilla-style method of broadcasting, creating a podcast today can require a sizeable effort. The question for many at the decision-making stage of whether to proceed or not is whether the effort is worth the potential return. When it comes to producing a podcast series, the work grows in step with […]
Search Engine Optimization (SEO) is the process of increasing a website’s visibility online by improving its ranking on search engines. Approximately $72 billion was spent on SEO marketing in 2018 according to Statista. If you own or work in an online marketing agency, then mastering SEO could be the difference between excelling or failing as a […]
That’s right. Our business is built on being a white label provider, however, I’m going to share some interesting thoughts, insights, data, and overall perspective on why you actually shouldn’t white label. I mean we’re called That Company after all because we are so many different companies! While I am writing this article, we are […]
Being a sales executive or the front man pitching products and services, have you ever thought about how to improve your business and work strategy? What course of action and medium of communication will help you get a better grasp on your potential clients? Have you ever thought about what time, method, or channel is […]
An example of triumphant entrepreneurial benevolence pitting That! Company culture vs employee turnover. I receive and ignore hundreds of emails every day, not unlike many other “early adopters” who still believe in such archaic modes of communication. The recurring pleas for attention come from past relationships I have long neglected to keep current. Real estate […]
We are going to look at some basic tips and strategies for Digital Marketing. Every business is different and requires different techniques in order to be successful. However, every business can benefit even slightly from using basic techniques for digital marketing. We are going to look at Pay Per Click, Search Engine Optimization, and Social […]
Online marketing has really come into its own in the last 10 years or so and as of now shows no sign of slowing down. As more and more people and businesses get connected to each other by everything from a cell phone to a tablet, computer or even television set, the need for online […]
Whenever you are working with customers it is always important to set clear and proper expectations for them. It does not matter what you are doing. Whether you are serving food, washing cars, or digital marketing, your customers want to have set expectations so they can plan accordingly. Planning is key to an important day. […]
Can we all get along? In no way does e-newsletter layout and design have the significance or weight of the following historical reference. However, the memory for this writer of a certain quote was so poignant, it is unforgettable. The fact that choices in typography bear some momentary parallel is coincidental, and any offense is […]
For most, if not all, entrepreneurs who decide to start a business, the goal is usually the same, success. One thing that will make most entrepreneurs believe they have achieved success is profit, or in other words money. This leads many to believe that monetary status is the most important aspect of keeping a business […]
