Search Engine Optimization (SEO) is a constantly changing landscape and we need to keep up with it if we want to be relevant. As such, what do we think the future holds for SEO? Well, we can be sure that Google will be around for the foreseeable future and they’ll have more algorithm shifts. Seriously […]
What is Referral Marketing? “Referral marketing is the method of promoting products or services to new customers through referrals, the usual word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies.” No Better Marketing Strategy: There is no better marketing strategy than referral marketing when one of your existing […]
In the marketing industry, client relationships are very important metrics to measure when monitoring the status of an account. The connection between the account manager and client is not only a precursor to success but is usually a requirement. However, not all good client relationships look the same. If you hear your co-worker on the […]
A Google Shopping Campaign is a fantastic way to get your product in front of potential customers, but there is a catch, it is not always the easiest to set up an effective shopping campaign. Before we get too far into this, know that there are two distinct types of shopping campaigns. You’ll need to […]
Before you begin cold calls to generate new business for your agency, you’ll definitely want to read our below study on the effectiveness of cold calls. We tackle some of the biggest questions. How many cold calls does it take to get an appointment? How many appointments to get a sale? How many calls does […]
One of the hardest things to do at the end of every week is to decide whom to give the company coin to during our Friday coin meetings. You would think this is an easy task to handle, but the truth is it not an easy decision to make. Everyone at That Company! works tremendously […]
There are many considerations in brainstorming different approaches to a fresh marketing campaign. Myself, I try to run through the basic principles and see what fits for the message or feel I’m after. Almost always, I end up on the points of pain versus pleasure, marketing tone, and how most people will do anything to […]
The best marketing strategy is to give, give, give, give, give, and give some more. Who doesn’t like a giver? Want Brand Loyalty? – Give! Want Brand Equity? – Give! Want Raving Fans? – Give! Want Employee Retention – Give! Want Client Retention – Give! But if I always give, how will I get paid? […]
Can We Save The Internet Before It’s Too Late? When I was first introduced to the Internet by Ty Roden (my longest time friend of over 32 years), I was amazed. It showed such incredible potential! I had no idea at the time that the Internet would later become a place in which I work […]
Suddenly a lot of us are starting to work remotely, in this article I’ll cover the challenges and solutions to this new environment. Figuring out a way to stay healthy is just as essential for yourself as finding a way to keep your business alive during this pandemic. Here at That! Company, we have decided […]
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