While many keyword tools can be utilized to help you find and implement your keyword sets, one of the easiest and most accessible would be the Google Ads Keyword Planner. Yes, you do have to have a Google Ads account to get access to Keyword Planner, but then again if you’re planning keyword sets, you’re […]
For those of you that may not have heard of Microsoft Ads as of yet, it is simply the old Bing search engine that now goes under the name Microsoft Advertising. For those that are not familiar with Bing, it is widely known as the second largest search engine online aside from of course Google, […]
Bing Ads’ most recent transformation came in 2019 when it rebranded itself as Microsoft Advertising. Previously, the platform was known as Microsoft adCenter. As with any rebranding, changes are at the forefront to give the new product a fresh face and a bit of curiosity for those on the outside looking in. Likewise, when you […]
Pay Per Click Audiences and How They Help From the beginning of advertising, the main idea was to get the information about your product or service in front of those that would most benefit from them or who might be persuaded that they need your product or service when they see your ad. Quite often, […]
For years and years, we have all known the Google advertising platform as Google AdWords. From the very beginning, all the way through the little changes that have taken place to help make things easier for the advertising user. Some say that when Google’s advertising platform changed names from Google AdWords to Google Ads, the […]
Whether you are watching television or surfing the internet, you are blasted with advertisements that, more often than not, don’t interest you or serve any purpose for you. No matter the medium you are on, advertisers are trying to convince you that they have a product or service just for you. Long before television or […]
Is the new Google Ads platform change easier for users? With all the recent changes Google has made to its Google Ads platform, that’s a tough question. We have seen things make a nearly 180-degree change from what the platform was in previous years. The reason for these changes we do not completely know. Will […]
In today’s paid digital marketing world, there are constant updates that we must stay on top of to be familiar with current terminology and the digital landscape. The acronyms PPC vs. CPC that appear above get confused all the time. I am going to break down the difference between the two for you and give […]
While things change over COVID-19 (Coronavirus) or a pandemic, so does consumer buying habits, brands, and business, and selling is mostly an uncertain outcome. There are still many questions as to how the next few months will affect the global market, both professionally and personally, so it is essential to look at both aspects to […]
It certainly looks good. Google is getting a TON of great press on this. They might even try to portray themselves as heroes to the layman reporter who just willingly and gladly spouts Google’s propaganda without researching or understanding it. We’re going to break it down for you and answer: Is it going to help […]
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