Ad Performance


How to Make the Most of Google Ads Networks: Just the Basics

It’s challenging to know which strategies will offer the best results as Google continues to develop and extend its advertising offerings. Before launching any Google Ads campaign, there are several aspects to consider. Most of the time, you’ll want to divide your Google Ads budget across a few different campaigns to balance your different objectives. […]

How to Make the Most of Google Ads Networks

What is White Label PPC and Why Do Companies Use It

What is White Label PPC and Why Do Companies Use It?

PPC (pay-per-click), also known as SEM (Search Engine Marketing) is one of the most well-known sub-areas within digital marketing. This is probably because it is also one of the most effective avenues. Digital marketing professionals recognize pay-per-click as a superb way of gathering a larger number of leads and driving greater and better quality conversions. […]


What Are Keywords & How They Work in PPC

Keywords in PPC have become one of the most important factors that you must consider when optimizing your PPC campaign. Today, Google is the most trusted companion for people whenever they do research. For your website to be shown in their Google searches, it needs something essential: keywords. We all know that keywords in PPC […]

What Are Keywords How They Work in PPC

1

White Label Social Media Services Increase Revenues

Each day, I offer the gamut of digital marketing services, as appropriate, to prospects with whom I speak. Whenever I recommend our White Label social media services to someone a partner has invited to my competitor analysis, I get excited. These clients’ social media accounts seem to be begging for our social media management services. […]


microsoft new interface 1

Microsoft Advertisements New User Interface Change – Formerly Known As Bing Ads

Here in recent days Microsoft Advertisements formerly known as Bing Advertisements has rolled out a pretty significant change to their paid advertising platform. They have had a complete overhaul of the interface. For years now we have known that Bing has attempted to mimic the functions and capabilities of Google Ads. And for the most […]