It’s challenging to know which strategies will offer the best results as Google continues to develop and extend its advertising offerings. Before launching any Google Ads campaign, there are several aspects to consider. Most of the time, you’ll want to divide your Google Ads budget across a few different campaigns to balance your different objectives. […]
PPC (pay-per-click), also known as SEM (Search Engine Marketing) is one of the most well-known sub-areas within digital marketing. This is probably because it is also one of the most effective avenues. Digital marketing professionals recognize pay-per-click as a superb way of gathering a larger number of leads and driving greater and better quality conversions. […]
Learn about the significant changes in PPC strategy for 2022, including paid search innovations, new ad platform features, and evolving privacy issues. The search marketing sector and other paid ad platforms have seen a lot of great technical advancements, new releases, and feature enhancements this year, so 2022 looks like the potential for search marketers. […]
In PPC, the key performance indicator plays a fundamental role. They let you track the performance of your paid ads and improve them on the run. KPIs, or Key Performance Indicators, are metrics that can be used to measure the output of something. In our world, we use them to measure the production of a […]
When you advertise want to reach the people you feel are most likely to purchase your product or need your services. When you advertise on television, radio, or in print media your ads are seen by a wide variety of groups of the population. Many of these groups are not interested in your product or […]
In recent years, a new type of marketing has formed. Marketers have been able to better engage their audience by understanding the interests and behaviors of individual consumers through the use of data. This allows for a more targeted method of advertising, one that is more effective and efficient than ever before. With this in […]
Hello, November! Suddenly the end of the year has crept up on us yet again and Black Friday and Cyber Monday are right around the corner. Are you prepared for this top eCommerce holiday or does the thought of it start stressing you out? Take a breath, my friend, as we are going to pour […]
Those who may be thinking of trying their hat at Google Search Advertisements for the very first time may have some common questions as far as which ads may work best for their particular business or brand. Being that there are quite a few options available on the Google Ads platform alone, we will go […]
Keywords in PPC have become one of the most important factors that you must consider when optimizing your PPC campaign. Today, Google is the most trusted companion for people whenever they do research. For your website to be shown in their Google searches, it needs something essential: keywords. We all know that keywords in PPC […]
If you haven’t heard the news Apple and Facebook are going at it, and Apple’s latest move with iOS 14’s privacy changes is about to have a huge effect on your Facebook ads and social media management as a whole. Below we look to detail everything you need to know about iOS14, how you can […]
Optimization is the most important thing to do in running a successful ad campaign. It is the process of analyzing the client’s campaigns results, refining them, and giving solutions to any campaign problems to maximize the ROI. Campaign optimization is just simply the process of improving and can be applied from biddings, campaign targeting, landing […]
Any time you start a new system the first step should be to read the instructions, I know guys are not known to read instructions until they are totally lost and there is no one around to witness this defeating action. But who would know more than the creators of the system, although until users […]
Enhance your Twitter marketing strategy with a powerful Twitter ad! Twitter ads are easy to use and can be equally cost-effective depending on how you decide to use them. There are ways you can put your dollars behind your Twitter account for advertising. Get ready to dive in and learn more about Twitter Ads and […]
Each day, I offer the gamut of digital marketing services, as appropriate, to prospects with whom I speak. Whenever I recommend our White Label social media services to someone a partner has invited to my competitor analysis, I get excited. These clients’ social media accounts seem to be begging for our social media management services. […]
If you are a beginner who will create a new Google Ads Search Campaign Setup, there will be mixed emotions of excitement, anxiety, fear, and hope that come to mind when clicking the new button. Being a beginner in the industry, you might get afraid of messing it up. Yes, I feel you because I […]
A conversion is an interactive user activity in our website or mobile app that contributes to the success of our business. With the introduction of the new Google Analytics (GA4) last year, many things have changed how we track and analyze our websites’ conversions. Generally speaking, the tool changes are for the better, in our […]
Practical Tips On Using Quality Score and Search Term Reports To Make Your Campaigns The Best They Can Be As time has gone on Google has increasingly been making their ads harder to manage and stay competitive without seceding some of your accounts’ control to them. If you’re not used to looking at your account […]
When I started in digital marketing 7 years ago, I had no clue what White Label PPC was but thought it would be interesting to learn. It was explained to me that a digital ads account was kind of like a tree, a trunk, branches, and leaves. The tree itself would be the client’s account, […]
This last year has been a crazy ride in more ways than most can count. Due to the current state of the world, the internet which was already growing at an incredible yearly rate had yet another boost, as staying at home more, working, relaxing, and shopping online became not only the norm but often […]
Here in recent days Microsoft Advertisements formerly known as Bing Advertisements has rolled out a pretty significant change to their paid advertising platform. They have had a complete overhaul of the interface. For years now we have known that Bing has attempted to mimic the functions and capabilities of Google Ads. And for the most […]
