Ad Performance


Who Sees Your Ads? Building Search Term Audiences

Pay Per Click Audiences and How They Help From the beginning of advertising, the main idea was to get the information about your product or service in front of those that would most benefit from them or who might be persuaded that they need your product or service when they see your ad. Quite often, […]

Who Sees Your Ads Featured

Google Ads VS Google Adwords

Google Ads Vs Google AdWords

For years and years, we have all known the Google advertising platform as Google AdWords. From the very beginning, all the way through the little changes that have taken place to help make things easier for the advertising user. Some say that when Google’s advertising platform changed names from Google AdWords to Google Ads, the […]


Is Paid Search Advertising the Best Digital Ad Format for Your Company?

Whether you are watching television or surfing the internet, you are blasted with advertisements that, more often than not, don’t interest you or serve any purpose for you. No matter the medium you are on, advertisers are trying to convince you that they have a product or service just for you. Long before television or […]

Which Digital Ad Format

New Google Ads Platform Change 2

Is the New Google Ads Platform Change Easier for Users?

Is the new Google Ads platform change easier for users? With all the recent changes Google has made to its Google Ads platform, that’s a tough question. We have seen things make a nearly 180-degree change from what the platform was in previous years. The reason for these changes we do not completely know. Will […]


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Should You Advertise or Improve Brand Awareness During a Pandemic?

While things change over COVID-19 (Coronavirus) or a pandemic, so does consumer buying habits, brands, and business, and selling is mostly an uncertain outcome. There are still many questions as to how the next few months will affect the global market, both professionally and personally, so it is essential to look at both aspects to […]


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Facebook Advertising – How Do You Get Started (Continued)

Let’s review what was covered previously. Facebook, as we all are aware of, is the top social media network available today. While others, Instagram, Twitter, and more, have their users, Facebook is the most widely used. With Facebook, and other social media platforms, it is not all about the connection between friends, whether a long […]


Why You Don’t Want to Automate Your Google Ads PPC Campaigns

Automating your pay per click campaigns mainly serves one purpose: to make Google money. Let me rephrase that: Automating your pay per click campaigns mainly serves one purpose, to make Google money, when you automate your campaigns from their start with no historical data. New campaigns starting up, being audited, or short-lived campaigns, are recommended […]

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