Ad Performance


Easy Keywords with Google Ads Keyword Planner

While many keyword tools can be utilized to help you find and implement your keyword sets, one of the easiest and most accessible would be the Google Ads Keyword Planner. Yes, you do have to have a Google Ads account to get access to Keyword Planner, but then again if you’re planning keyword sets, you’re […]

Get Keywords Easily With Google's Keyword Planner

Microsoft Advertising: Bing Ads Rebranding and New Life

Bing Ads’ most recent transformation came in 2019 when it rebranded itself as Microsoft Advertising. Previously, the platform was known as Microsoft adCenter. As with any rebranding, changes are at the forefront to give the new product a fresh face and a bit of curiosity for those on the outside looking in. Likewise, when you […]

Microsoft Advertising

Who Sees Your Ads Featured

Who Sees Your Ads? Building Search Term Audiences

Pay Per Click Audiences and How They Help From the beginning of advertising, the main idea was to get the information about your product or service in front of those that would most benefit from them or who might be persuaded that they need your product or service when they see your ad. Quite often, […]


Google Ads Vs Google AdWords

For years and years, we have all known the Google advertising platform as Google AdWords. From the very beginning, all the way through the little changes that have taken place to help make things easier for the advertising user. Some say that when Google’s advertising platform changed names from Google AdWords to Google Ads, the […]

Google Ads VS Google Adwords

Which Digital Ad Format

Is Paid Search Advertising the Best Digital Ad Format for Your Company?

Whether you are watching television or surfing the internet, you are blasted with advertisements that, more often than not, don’t interest you or serve any purpose for you. No matter the medium you are on, advertisers are trying to convince you that they have a product or service just for you. Long before television or […]


Is the New Google Ads Platform Change Easier for Users?

Is the new Google Ads platform change easier for users? With all the recent changes Google has made to its Google Ads platform, that’s a tough question. We have seen things make a nearly 180-degree change from what the platform was in previous years. The reason for these changes we do not completely know. Will […]

New Google Ads Platform Change 2

Should You Advertise or Improve Brand Awareness During a Pandemic?

While things change over COVID-19 (Coronavirus) or a pandemic, so does consumer buying habits, brands, and business, and selling is mostly an uncertain outcome. There are still many questions as to how the next few months will affect the global market, both professionally and personally, so it is essential to look at both aspects to […]

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