Monthly Archives: November 2010

latest Harry Potter Flick Book Series Sales

Last Updated on July 13, 2017 What’s the best way to spur book sales? Make sure the book is adapted into a movie, of course. No other book/movie enterprise has demonstrated the power a movie can have on book sales than the Harry Potter franchise. The Nielsen Company recently released figures showing the spike in […]

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Political Ads Bombarded Ohio TV Viewers

Last Updated on July 13, 2017 The Midterm elections prompted a flood of political advertising during the month of October. Political parties, political campaigns and political groups saturated the airwaves and exposed American TV viewers to almost 1.48 million political ads, up from 1.41 million political ads that aired during the 2008 general election, according […]

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Tracking eyeballs and expressions in the Cinema

Last Updated on July 13, 2017 What started as an effort to combat piracy in the movie theaters could have significant market research and advertising applications. Aralia systems developed an Infrared scanning system to detect recording devices and sound an alarm to alert cinema staff. Now Aralia is enhancing its technology to scan and read […]

Commercials Shrink to Fit Attention Span

Last Updated on August 11, 2017 With the invention of commercial-skipping digital video recorders (DVRs) and web enabled cell phones and laptops that instantly can stream live video, it’s no surprise viewers have turned their attention away from traditional commercial advertising. There are many ways to watch television programming without viewing a single commercial. The […]

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