Monthly Archives: November 2010

small business budget

Small businesses expected to increase 2011 marketing budget

Small businesses are expected to invest more money into online marketing efforts next year, according to a recent survey by Zoomerang and GrowBiz Media. The survey shows double digit increases for businesses that expect to invest more in website development, email marketing, and social media marketing. The survey also shows businesses are increasing their traditional […]

latest Harry Potter Flick Book Series Sales

What’s the best way to spur book sales? Make sure the book is adapted into a movie, of course. No other book/movie enterprise has demonstrated the power a movie can have on book sales than the Harry Potter franchise. The Nielsen Company recently released figures showing the spike in book sales in the lead-up to […]

harry potter 3

Political Ads Bombarded Ohio TV Viewers

The Midterm elections prompted a flood of political advertising during the month of October. Political parties, political campaigns and political groups saturated the airwaves and exposed American TV viewers to almost 1.48 million political ads, up from 1.41 million political ads that aired during the 2008 general election, according to The Nielsen Company. Political ads […]

political ads average

cinema audience

Tracking eyeballs and expressions in the Cinema

What started as an effort to combat piracy in the movie theaters could have significant market research and advertising applications. Aralia systems developed an Infrared scanning system to detect recording devices and sound an alarm to alert cinema staff. Now Aralia is enhancing its technology to scan and read the physical expressions and emotions of […]

Commercials Shrink to Fit Attention Span

With the invention of commercial-skipping digital video recorders (DVRs) and web enabled cell phones and laptops that instantly can stream live video, it’s no surprise viewers have turned their attention away from traditional commercial advertising. There are many ways to watch television programming without viewing a single commercial. The change in how viewers get their […]

old spice