This year’s holiday shoppers are the smartest searchers in history, according to data from Insights for Search and a Google/OTX study. As Black Friday, the biggest shopping day of the year approached, many people searched for specific terms to look for printable coupons to take to local stores. Popular searches included “black friday ads,” “thanksgiving […]
Small businesses are expected to invest more money into online marketing efforts next year, according to a recent survey by Zoomerang and GrowBiz Media. The survey shows double digit increases for businesses that expect to invest more in website development, email marketing, and social media marketing. The survey also shows businesses are increasing their traditional […]
What’s the best way to spur book sales? Make sure the book is adapted into a movie, of course. No other book/movie enterprise has demonstrated the power a movie can have on book sales than the Harry Potter franchise. The Nielsen Company recently released figures showing the spike in book sales in the lead-up to […]
The number of Fortune 500 companies with active Twitter accounts almost doubled in 2010, giving the mini-blogging social networking website some serious blue-chips cred. Three out of five Fortune 500 companies, or 60 percent, have an active Twitter account, compared with just 35 percent in 2009, According to a report from the Center for Market […]
The Midterm elections prompted a flood of political advertising during the month of October. Political parties, political campaigns and political groups saturated the airwaves and exposed American TV viewers to almost 1.48 million political ads, up from 1.41 million political ads that aired during the 2008 general election, according to The Nielsen Company. Political ads […]
What started as an effort to combat piracy in the movie theaters could have significant market research and advertising applications. Aralia systems developed an Infrared scanning system to detect recording devices and sound an alarm to alert cinema staff. Now Aralia is enhancing its technology to scan and read the physical expressions and emotions of […]
With the invention of commercial-skipping digital video recorders (DVRs) and web enabled cell phones and laptops that instantly can stream live video, it’s no surprise viewers have turned their attention away from traditional commercial advertising. There are many ways to watch television programming without viewing a single commercial. The change in how viewers get their […]
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