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Consumers turn to search to prepare for holiday shopping season


This year’s holiday shoppers are the smartest searchers in history, according to data from Insights for Search and a Google/OTX study.

As Black Friday, the biggest shopping day of the year approached, many people searched for specific terms to look for printable coupons to take to local stores. Popular searches included “black friday ads,” “thanksgiving coupons,” “black friday shipping code,” and “buy one get one free.” Savvy Internet shoppers were also looking for the best deals online by searching for “cyber monday deals and “cyber monday sales,” which rose much quicker and earlier than last year, according to Google. “Best cyber monday deals 2010” was the second-fastest rising search in the U.S. on Monday.

With the iPhone, Droid and Blackberry offering near-seamless Internet connectivity to ecommerce stores, many consumers are choosing a smarter way to look for deals and purchase gifts this holiday season – with their smartphones. People are comparing prices, looking for store locations, checking inventory in stock and finding deals using their mobile phones.


Approximately 52 percent of smartphone users in the U.S. said they plan to compare prices and 40 percent plan to read product reviews using their smartphones this holiday season, according to the Google/OTX study. Google says they’ve seen proof of this trend through the increased use of Google Shoppers, which is a mobile shopping app helping shoppers.

Retailers are ignoring the merge in online and offline shopping. Many retailers are revamping their online presence and making it easier for shoppers to find what they are looking for online and off. Search queries prove the connection between information hunting online and purchasing offline. For example, searches for “black friday store hours,” and “printable coupons,” as well as specific store names and hours rose dramatically this year as consumer prepare online before venturing out to shop among the masses.

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