One thing that people have enjoyed in Google for years now are Google Product Listing Ads. Merchandisers have been able to upload their product feeds through Google Merchant Center with the ability to show their products to searchers looking for relevant products. The Bing/Yahoo Search Network hasn’t been able to offer this until recently. […]
By now, everyone has heard of Reddit, but learning the ins-and-outs of this community can be challenging, to say the least. This especially applies to brand strategists who want to engage Redditors, and often fail miserably. Redditors can spot brand manipulation like few other audiences. Reddit has been around since 2005, and the community can […]
If you feel like you spend hours upon hours of time on Social Media Campaigns and you struggle to determine if it is successful… you are not alone! Many struggle with this and I am here to make some sense of this conundrum. ROI is merely the validation which shows your marketing efforts are effective […]
My last blog was on the importance of Titles. This one deals with Title tags’ little brother, Meta-descriptions. First and foremost, Meta-descriptions need to be unique. Matt Cutts from Google said that web pages were better to have no Meta-description at all than to have duplicate Meta-descriptions on several pages. Many folks, apparently, took that […]
