Algorithm Update

Google BERT Update – How Does This Affect Your SEO?

SEO - Search Engine Optimization Algorithm Update Google Update Optimization Strategies Posted on January 21, 2020

Google announced at the end of 2019 their latest algorithm update – BERT (Bidirectional Encoder Representations from Transformers, no wonder they call it BERT). With the new Google BERT update, there have been a lot of questions that arise with SEOs. This update revolves largely around improving Google’s language understanding, focusing on spoken and verbal […]

What Is E-A-T?

SEO - Search Engine Optimization Algorithm Update Google Update Optimization Strategies Posted on November 6, 2019

Google decided that it was time to adjust how they rate a website in a way that would fall more in line with how they think websites should perform in order to provide the best search results. As such, E-A-T was created, and they discuss it in Google’s Quality Raters’ Guidelines. Essentially it stands for […]

Google’s Florida SEO Algorithm Update – What We Know and the Implications

SEO - Search Engine Optimization Algorithm Update Posted on September 20, 2019

On March 12, Google launched a wide-ranging algorithm update commonly known as the “Florida II” update. As the leading Florida SEO agency, we obviously have the inside track on this update; and in fact, the algorithm shift was specifically targeted to compensate for our effective SEO manipulations. OK, that isn’t remotely true, but we do […]