I’m going to introduce you to a new generation in Google Analytics. And yes, this could be considered the first post of two. Google Analytics 4, aka GA4, is the latest experience in Google Analytics. It’s was briefly known as “App + Web properties” since it goes in Beta in 2019 and officially public as GA4 […]
In a June 2017 study published by SEMrush1, shared were the results of a “next level’ examination of SEO ranking factors affecting web page results in Google searches. The study was by no means a cursory look, but rather, a shake and sift of 600,000 harvested keywords from a global field rich in diversity. Placed […]
When it comes to SEO, RankBrain is the third most important factor for ranking websites behind only links and content. RankBrain learns from search queries, the behavior of people on SERPs and their time on the resulting website they click on. It observes the patterns in the data collected and mathematically calculates the results. RankBrain is more of a method by which the search engine classifies search results instead […]
Google announced at the end of 2019 their latest algorithm update – BERT (Bidirectional Encoder Representations from Transformers, no wonder they call it BERT). With the new Google BERT update, there have been a lot of questions that arise with SEOs. This update revolves largely around improving Google’s language understanding, focusing on spoken and verbal […]
Google decided that it was time to adjust how they rate a website in a way that would fall more in line with how they think websites should perform in order to provide the best search results. As such, E-A-T was created, and they discuss it in Google’s Quality Raters’ Guidelines. Essentially it stands for […]
On March 12, Google launched a wide-ranging algorithm update commonly known as the “Florida II” update. As the leading Florida SEO agency, we obviously have the inside track on this update; and in fact, the algorithm shift was specifically targeted to compensate for our effective SEO manipulations. OK, that isn’t remotely true, but we do […]
