Can the Science Behind the SEMrush SEO Ranking Factor Study Be Trusted?

Would 600,000 keywords be a sufficient sampling of search activity? If even nine out of every ten keywords searched were identical, that would leave 457,062,021 different search terms as of this 2:42 pm total. That would amount to roughly 13/100ths of 1% of the unrepeated keywords used in this unlikely example. The bottom line is, it is a very small sample—but it’s what we’ve got.

What Are SEO Ranking Factors?

In the Technosphere known as the internet, there are some broadly agreed-upon influences to how a keyword ranks as a search result. These are often exploited to attract a higher ranking for a given search term. These ranking factors, when applied properly, have, over time, risen to prominence due to their success in generating results. They are spoken of by SEO Consultants with the same level of familiarity and confidence a doctor does when recommending “rest and plenty of fluids.”

What’s Coming Next in SEO Ranking Factors?

The outlook for SEO Ranking Factors may yet be undefined, but there are solid indications of what Google might be favoring next. Evidence indicates it applies to a deeper commitment to user experience. The customer is first, after all. The pressure is increasing in the coding department, too. Fortunately, there are white label web design firms available to help coordinate solid code with optimized content simultaneously. This opens the door to many firms to consider becoming a white label SEO reseller who utilizes their time to close more contracts while the work is done for them in the background.

Algorithm Update

SEO Ranking Factors Study Explained in Simple Terms

SEO - Search Engine Optimization Algorithm Update keyword optimizing ranking factors SEO Posted on December 10, 2020

In a June 2017 study published by SEMrush1, shared were the results of a “next level’ examination of SEO ranking factors affecting web page results in Google searches. The study was by no means a cursory look, but rather, a shake and sift of 600,000 harvested keywords from a global field rich in diversity. Placed […]

What is RankBrain?

SEO - Search Engine Optimization Algorithm Update Content Strategies Google Update Optimization Strategies Technical SEO Posted on April 20, 2020

When it comes to SEO, RankBrain is the third most important factor for ranking websites behind only links and content. RankBrain learns from search queries, the behavior of people on SERPs and their time on the resulting website they click on. It observes the patterns in the data collected and mathematically calculates the results. RankBrain is more of a method by which the search engine classifies search results instead […]

Google BERT Update – How Does This Affect Your SEO?

SEO - Search Engine Optimization Algorithm Update Google Update Optimization Strategies Posted on January 21, 2020

Google announced at the end of 2019 their latest algorithm update – BERT (Bidirectional Encoder Representations from Transformers, no wonder they call it BERT). With the new Google BERT update, there have been a lot of questions that arise with SEOs. This update revolves largely around improving Google’s language understanding, focusing on spoken and verbal […]

What Is E-A-T?

SEO - Search Engine Optimization Algorithm Update Google Update Optimization Strategies Posted on November 6, 2019

Google decided that it was time to adjust how they rate a website in a way that would fall more in line with how they think websites should perform in order to provide the best search results. As such, E-A-T was created, and they discuss it in Google’s Quality Raters’ Guidelines. Essentially it stands for […]

Google’s Florida SEO Algorithm Update – What We Know and the Implications

SEO - Search Engine Optimization Algorithm Update Posted on September 20, 2019

On March 12, Google launched a wide-ranging algorithm update commonly known as the “Florida II” update. As the leading Florida SEO agency, we obviously have the inside track on this update; and in fact, the algorithm shift was specifically targeted to compensate for our effective SEO manipulations. OK, that isn’t remotely true, but we do […]