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We all undoubtedly want visitors on our website to take specific actions. That is why there is a new strategy called marketing funnel. In this article, I am going to introduce you to what funnel is and discuss some of its benefits. What is a Marketing Funnel? A marketing funnel is a strategy where you break […]
Happy Groundhog Day! The likelihood that Punxsutawney Phil will see his shadow is about an 85% chance, based on that fact that from 1887 to 2018 he has seen his shadow 104 times (meaning 6 more weeks of winter) and he has not seen his shadow 18 times (meaning spring is on the way!). What […]
Google announced at the end of 2019 their latest algorithm update – BERT (Bidirectional Encoder Representations from Transformers, no wonder they call it BERT). With the new Google BERT update, there have been a lot of questions that arise with SEOs. This update revolves largely around improving Google’s language understanding, focusing on spoken and verbal […]
Tech Opportunities That Influence Your Organic Rankings You have your content generation strategy ready. You have lined up the influencers. You have learned and invested in Facebook ads. Regardless of all the ways, you try to get traffic to your website, if your underlying website is not up to par, you are not going to […]
Integrating digital technology into your marketing strategies can have great results for your business. Consider the advantages of better lead management, improved customer engagement, and bottom line revenue generation. These are only some of the many benefits of marketing automation. It’s worth noting that marketing automation is not just about using a software, but a […]
In part 1 of my Basic Elements And Strategies Of A Successful Search Engine Optimization Campaign post, I covered the first four of the most important basic elements and strategies of a successful search engine optimization campaign: Keyword Research, Keyword Match, Metadata Page Title Creation and Implementation, and Metadata Metadescription Creation and Implementation. In part […]
There are several things that you can do to help your SEO content achieve its max potential. This article will give you some suggestions that you can use to enhance your content such as repurposing old content in new and exciting ways. We’ll also talk about figuring out your target audience and why that’s important. […]
When the process of search engine optimization was first being utilized, the only way that meta titles, descriptions and keywords could be implemented into a site page was done through HTML and it was a tedious procedure. It was also less accurate, and results were sporadic most of the time. However, sites that focused on […]
Sales: “Sure ma’am, we can get your website optimized easily. You’ll be ranking #1 in no time!” Client: “That’s great to hear. Most companies that I called said they couldn’t do Magento.” Sales: “Oh…did you say Magento? Uh…yeah…we don’t touch that either. Sorry! *Click*” Client: “Oh yeah. You’re getting a GREAT review buddy!” While this […]
Google decided that it was time to adjust how they rate a website in a way that would fall more in line with how they think websites should perform in order to provide the best search results. As such, E-A-T was created, and they discuss it in Google’s Quality Raters’ Guidelines. Essentially it stands for […]
