When search engine optimization is done right on a website, Google is a lot more likely to give that site rankings above competitors not doing SEO. SERP specialists are constantly performing SEO for clients to please Google and hopefully generate traffic for their accounts. But is that all that SEO is good for? What about […]
Each programming language has its flaws and quirks. JavaScript language and even the Javascript code snippet used is not an exception. The script language has behaved strangely in recent years, but it is one of the most widely used languages this day. In most part is because it is the primary interactive language of internet […]
Search Engine Optimization (SEO) is a constantly changing landscape and we need to keep up with it if we want to be relevant. As such, what do we think the future holds for SEO? Well, we can be sure that Google will be around for the foreseeable future and they’ll have more algorithm shifts. Seriously […]
There are many different Search Engine Optimization (SEO) strategies that you can try for your website. We are going to cover just a few of the basic website SEO strategies. Primarily, you want to perform your due diligence in your keyword research. You want to make sure your website has clean navigation to make sure […]
I have a long term client who is a global software solutions industry leader fulfilling all the requirements of a successful, connected, commerce supply chain. For this client, there is no possibility of using a “one size fits all” solution for their internet marketing needs. A specialized business requires a hand-crafted solution, and our connected […]
When it comes to SEO, RankBrain is the third most important factor for ranking websites behind only links and content. RankBrain learns from search queries, the behavior of people on SERPs and their time on the resulting website they click on. It observes the patterns in the data collected and mathematically calculates the results. RankBrain is more of a method by which the search engine classifies search results instead […]
We all undoubtedly want visitors on our website to take specific actions. That is why there is a new strategy called marketing funnel. In this article, I am going to introduce you to what funnel is and discuss some of its benefits. What is a Marketing Funnel? A marketing funnel is a strategy where you break […]
Happy Groundhog Day! The likelihood that Punxsutawney Phil will see his shadow is about an 85% chance, based on that fact that from 1887 to 2018 he has seen his shadow 104 times (meaning 6 more weeks of winter) and he has not seen his shadow 18 times (meaning spring is on the way!). What […]
Google announced at the end of 2019 their latest algorithm update – BERT (Bidirectional Encoder Representations from Transformers, no wonder they call it BERT). With the new Google BERT update, there have been a lot of questions that arise with SEOs. This update revolves largely around improving Google’s language understanding, focusing on spoken and verbal […]
Tech Opportunities That Influence Your Organic Rankings You have your content generation strategy ready. You have lined up the influencers. You have learned and invested in Facebook ads. Regardless of all the ways, you try to get traffic to your website, if your underlying website is not up to par, you are not going to […]
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