Optimization Strategies


Connected Commerce Search Engine Optimization Marketing During The Covid-19 Pandemic And Stories Of Success

I have a long term client who is a global software solutions industry leader fulfilling all the requirements of a successful, connected, commerce supply chain. For this client, there is no possibility of using a “one size fits all” solution for their internet marketing needs. A specialized business requires a hand-crafted solution, and our connected […]

Connected Commerce SEO

Google's RankBrain with That Company Logo

What is RankBrain?

When it comes to SEO, RankBrain is the third most important factor for ranking websites behind only links and content. RankBrain learns from search queries, the behavior of people on SERPs and their time on the resulting website they click on. It observes the patterns in the data collected and mathematically calculates the results. RankBrain is more of a method by which the search engine classifies search results instead […]


Google BERT Update – How Does This Affect Your SEO?

Google announced at the end of 2019 their latest algorithm update – BERT (Bidirectional Encoder Representations from Transformers, no wonder they call it BERT). With the new Google BERT update, there have been a lot of questions that arise with SEOs. This update revolves largely around improving Google’s language understanding, focusing on spoken and verbal […]

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5 Steps to Implement & Optimize Marketing Automation Technology

Integrating digital technology into your marketing strategies can have great results for your business. Consider the advantages of better lead management, improved customer engagement, and bottom line revenue generation. These are only some of the many benefits of marketing automation. It’s worth noting that marketing automation is not just about using a software, but a […]

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two people shaking hands over a desk

Don’t Just Make Promises, Make It Happen

Sales: “Sure ma’am, we can get your website optimized easily. You’ll be ranking #1 in no time!” Client: “That’s great to hear. Most companies that I called said they couldn’t do Magento.” Sales: “Oh…did you say Magento? Uh…yeah…we don’t touch that either. Sorry! *Click*” Client: “Oh yeah. You’re getting a GREAT review buddy!” While this […]