Optimization Strategies


User-Generated Content: Pros and Cons For Your SEO

When you are looking for something online, do you usually go directly to a website? The common answer is often a big NO! Usually, people begin finding something they need through a search engine and not by directly visiting a company website. Since search engines prioritize fresh and relevant content, it is highly trusted by […]

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Basic Search Engine Optimization | Workspace with laptop and book

What Are The Basic Elements Of Search Engine Optimization?

The basic elements are those that you must address to develop and maintain a successful search engine optimization campaign. There are many basic key elements for search engine optimization campaign management and I will cover some, but not all, of these basic elements below. Response Code Errors What are response code errors? Response codes are […]


The Initial Analysis Review: Expect Their Expectations

In the digital marketing industry, taking on new clients can sometimes become a daunting task. Especially once you become successful and are consistently bringing in new customers who all have different expectations and goals. Before you reach this point, it is important to put some standards in place that can make onboarding new clients seamless […]

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Why Physical Stores Need SEO | Image of Computer Screen with Bricks Displayed

Why Brick & Mortar Stores Need SEO

Many believe search engine optimization (SEO) is only useful for e-commerce stores. This couldn’t be further from the truth. SEO can help physical stores capture and convert more customers online like never before. You Need SEO to Drive Foot Traffic One of the biggest advantages of having an online presence is that you can drive […]


Identifying the Right Content for Your Business

As a local business owner, you know that creating content for your business website is essential. But beyond that, how do you know what type of content your target audience will want? There are plenty of options out there, from articles to videos to interactive contests. But when it comes to marketing your business, how […]

Identifying the Right Content for Your Business

Content Marketing

How to Use Content Marketing to Build Brand Authority

It can be difficult to build brand authority though it may be more important now than ever. I am sure that you can think of at least one company jingle or a memorable commercial. How do you make your brand stand out with not only radio and TV commercials but also ads on websites and […]


GA4: The New Analytics Generation

I’m going to introduce you to a new generation in Google Analytics. And yes, this could be considered the first post of two. Google Analytics 4, aka GA4, is the latest experience in Google Analytics. It’s was briefly known as “App + Web properties” since it goes in Beta in 2019 and officially public as GA4 […]

GA4 New Generation

SEO and the User Experience | Computer Screen Pointing at THAT! Company

SEO and the User Experience

A positive user experience is very important for a successful business. It is the whole reason why customer service even exists. People want to provide you, the user, or customer, the very best experience they can so that you will want to continue to bring them revenue. Makes sense, right? Unhappy people probably won’t want […]