1. The birth of Google AdWords.
2. Search engines followed Google’s lead.
3. PPC and organic search work in tandem for search traffic.
4. An organic listing supplemented with PPC ads increases total clicks and conversions.
These are the first 4 items about the 11 things you didn’t know about PPC. Read the full article here- 11 Things You Probably Didn’t Know about PPC
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