Daily Archives: June 16, 2012

Top Suggestions on PPC and Adwords Testing

If you manage PPC campaigns appropriately, then you undoubtedly conduct a lot of tests. Many of these tests probably fail.   One of the most important elements of conducting tests – especially ineffective tests – is communication. You need to make sure that all stake holders understand what was tested; why the test wasn’t successful; […]

Disease Tracking with Social Media?

Could social media become an essential tool in predicting and tracking health epidemics and outbreaks? A recent study from the University of Iowa, found Twitter provided a real-time view into the spread of H1N1, allowing researchers to accurately predict occurrences of the flu before cases were formally reported.   Twitter posts were cross checked against reports […]