Monthly Archives: July 2012

Google’s Average CPC Dropping, but is That Really an Indicator of Online Advertising in Decline?

As three makes a trend, Does a third quarter in a row of cost-per-click decline for Google advertising make an unsettling norm not only for the search company, but also for Internet advertising efforts elsewhere? During yesterday’s earning call, Google reported a 16 percent decline in CPC, meaning the value of each advertisement clicked has […]

[Infographic] Surprising PPC vs SEO stats

   Click to Enlarge Image That Company Summary: (Read after reviewing the infographic) This is a great infographic with some very revealing statistics about PPC and SEO Provided by Wordstream. PPC may do great in Highly Commerical Keywords, but in the long run ranking for those keywords on top of running ads in that space […]