A few months back the EdgeRank, Facebooks algorithm which decides what stories appear in your newsfeed, was changed. Yesterday a “full breakdown” was posted on EdgeRank Checker. The information was sourced to come from Will Cathcart, Facebook’s News Feed Product Manager. Four things were addressed:
1. Prior interaction with an author’s posts.
2. Other people’s reactions to a specific post.
3. Your interaction with posts of the same type in the past.
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4. If a post received complaints by other or the page who posted it has received lots of complaints in the past, you’ll be less likely to see that post.
They truly use an algorithm to make their determination. On EdgeRanks page you will find:
Item #1 from the breakdown relates to “affinity.” If a fan has engaged with you page previously, how likely will they engage in the future?
Item #2 relates to the “the sum of Edges.” This looks at people who ignore posts and the virality of a post.
Item #3 relates to “weight.” An original post carries “weight” for historical engagement importance.
Item #4 is #3/#2 or “weight”/”sum of Edges.” If your page has gotten complaints in the past then your current reach will be affected. It went on to say that Facebook is “penalizing things that had an above average rate of complaints” but doesn’t attach a number/percent to what would be “above average.”
How have you dealt with the change in algorithm? How has your business been affected by the change?