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Google is revamping its advertising program AdWords. The search giant is replacing the Google Advertising Professionals program with the Google AdWords Certification program. AdWords account managers will now have access to more “up-to-date, comprehensive, strategy focused training and certification on the latest tools and best practices for managing AdWords accounts” 
Some of the features of the new program include”
New training materials to understand changes in AdWords via webinars, learning center or onsight-Google training.
More challenging exams to test mastery and knowledge of AdWords.
Advanced-level exams to highlight competency in search, display, reporting and analysis.
Redesign of the Certified Partner badge, which includes a click to verify feature so advertisers can view a partner’s profile online.
Many SEO companies have already incorporated the program’s changes into their operations.
That Company’s employees have already taken the stringent AdWords exam, said Ty Roden,Vice President of Search Engine Marketing for That Company.
Roden recommends that all advertisers research their potential SEO company to insure its employees are skilled enough and have met the new AdWords standards.
Google aims to help advertisers find Google Certified Partners.
Advertisers can verify the legitimacy of an SEO company using Google’s Partner Search, an online directory that advertisers can use to identify Certified Partners. This features gives small and medium advertisers who have no experience working with advertising agencies and tool to evaluate partners. Google Certified Partners can choose to opt into the online directory and detail their “core attributes” and capabilities.”
Google introduces AdWords API pricing
The Google AdWords API will allow developers to create applications for the AdWords platform. Google says this feature will give agencies the ability to build search engine marketing tools that can handle large AdWord campaigns more effectively and efficiently. Agencies must have an active agency profile to participate in the AdWords API.
