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What do Asterisks In Google Analytics Mean?

Have you ever come across a asterisk in your Google Analytics and wondered what it actually means? The answer is simple… it represents your Google Product Listings. Whenever it appears in your analytics reports it shows how many visits were received through Google Shopping. However, that’s about all that it tells you. Some more informative information might be what keyword generated the visit. But how do we find this? After researching a bit I’ve found a way to extrapolate this information from your Google Analytics account. Just follow these simple steps:

  1. Navigate to the Acquisition tab in Google Analytics…

  2. Open the Adwords drop down menu…

  3. Click on Matched Search Queries. At this point you will see all of the Matched Search Queries for your Adwords account…

  4. Under the “Secondary Dimemsions? tab select “Campaign?…

  5. Sort by campaign, and find your listed PLA campaigns

…that’s it. Now you can view all of the Matched Search Queries that have generated traffic for your PLA campaigns!

Written By: Ed Cehi – PPC

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