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How Agencies Can Thrive in Google’s AI-Powered Ads Era
November 20, 2025
Google Ads is not what it used to be – and that’s both exciting and a little scary, especially if you run a digital marketing
TECH Briefings
Google Ads is not what it used to be – and that’s both exciting and a little scary, especially if you run a digital marketing
AI tools are now scanning content and name-dropping brands in their answers – a new kind of “word-of-mouth” that savvy agencies can’t afford to ignore.
Imagine this scenario – you launch a Google Ads campaign for your business, bidding on your own brand name to capture those ready-to-buy customers searching
If you’ve ever felt like Google’s Performance Max campaigns were a bit of a mystery, you’re not alone. For a long time, running a PMax
The New Challenge in SEO If you’ve noticed your hard-won Google rankings aren’t delivering the traffic they used to, you’re not alone (and no, you
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