An SEO manager must know the best way to create content or links, and must keep up with what “the best way” is in a changing environment. If you do not want to spend the time to do this yourself, these are two of the more important advantages in outsourcing SEO.
Content is a great way to make a website user friendly and search engine friendly. Some content may be more geared to the search engines, though where you put the content could make it accessible to users. For instance, home pages can benefit from a good chunk of content related to the most important keywords for the website to help establish a baseline for the rest of the site. Content deeper in the site can be used to build upon the initial foundation that your site already has. You want search engines to recognize what your website is about; having good quality content can do just that. An experienced SEO can make this content functional and effective on your site.
Building that content is where outsourcing can make a big difference. You’re not hiring just the services of a single SEO manager, but an entire staff that helps the SEO manager by producing the content for your site. That results in greater output than most clients can generate on their own. Ideally, it is not just content for content’s sake, but is shareable, linkable, and created to be a source that helps drive traffic and leads. Just creating content is a waste of time if you don’t spend the effort to optimize it for search engines, thus making it search engine friendly. Since you’ll also want to make it shareable and linkable, you’ll be making it user friendly as well, which as mentioned before is very important.
Link building, or backlinking, is also an important part of SEO; however, not knowing what to look for or how to build it can be very detrimental to your business. In fact, you could have links to your site right now that are pulling your site down, and unless you’re familiar with Webmaster Tools and how to disavow these links, you’ll be constantly fighting against an invisible anchor. This is why it is so important to build good links and to check for bad ones. In addition, social signals, or “backlinks” from social platforms, are increasingly important SEO elements. Few in-house teams have the resources to build quality backlinks and social signals each month. An outsourced SEO team already has the tools necessary to combat bad links and to help build good ones so you don’t have to figure it out from scratch.
Stick with me next time for a final wrap up on the benefits of SEO outsourcing.
Written By: Doyle Clemence