The answer is absolutely. The main step B2B businesses forget is to set appropriate goals and to target their social ads correctly. A SEO campaign and a PPC campaign come natural to B2B businesses. The philosophy “If they’re searching for me then they need me” works well. However with social media you can create a need for your services through social media ads. Facebook is the main social network with over 800 million users. With that many users your target market is in there somewhere. All you have to do is find out how you can target them through the Facebook Advertising Platform.
With our Facebook Market Research we take into consideration what products/services you offer and then we research the social identifiers that allow you to reach key decision makers. We take into consideration the common demographics of your decision makers, their likes, interests, and any information they could possibly have on their profiles. After the research has been completed and we’ve run your ads for a few weeks we are able to review the trending data and make additional recommendations. We test this data to see how well our targeting correlates with your main goal.
Some companies set their goals to be around building their brand credibility and some go after the hard and fast lead generation capabilities of social media. Sometimes social media marketing is the helping hand that converts your potentials into actual customers and sometimes it’s what introduces the potential customer to your company for the first time. It is important to get your current clients to interact with you and leave you recommendations so potential customers not only hear your sales pitch, but see your credibility for themselves.
In conclusion, if you are running a B2B company social media marketing definitely influences the bottom line. It can help you increase the conversion rates of sales presentations to sales as well as introduce your brand to decision makers for the first time. If you haven’t heard social media marketing is also going to be affecting your Seo campaign in the near future. Fill out a contact form and ask one of our sales representatives for our “How Social Media Affects SEO” white paper.