This is a question that many people wonder and Google’s Matt Cutts, recently addressed this on their YouTube channel. He said that he spent a lot of time thinking about this question and that content should be written to your audience. In addition, he goes into discussion about how if you cannot explain something to someone then you don’t know the subject matter well enough. This falls right into a quote by the great Albert Einstein; “If you can’t explain it simply, you don’t understand it well enough.”
All content on your site should be written to the level that your customers will be able to understand the best. If you want to add in industry jargon and scientific terms, that is perfectly fine. Just remember to also make sure that you explain these terms and jargon so that it is easily understood. Sometimes it may be necessary to write content that appeals to certain audiences and not others. For instance, you may want to have more technical content for those who understand it. However, the larger audience may not appreciate it or understand it and so you may want content that speaks to their level of understanding.
In short, don’t think too hard on this one. Make sure that you can explain what it is that you are trying to convey to your audience and they will be able to understand and appreciate what you are writing.
Written By: Doyle Clemence – SEO