Geolocation apps growing too slow for most marketers

Last Updated on July 13, 2017

A study conducted by Forrester Research found that only 4 percent of U.S. Adults online have ever used location-based mobile apps, such as Foursquare, Gowalla and Loopt.

Forrester claims the study calls into question, at this time, the value of these location-based social media apps to a majority of marketers. Mostly men are using these apps. Almost 80 percent of location based services are used by males,and most of them are between the ages of 19 and 35, according to the study.

Forrester recommends that gaming, consumer electronics and sportwear marketers test these apps. Male-oriented brands should test the waters first while other marketers wait to see if the these apps open up to larger audiences.

That! Company is the word leader in White Label Digital Marketing.  We deliver results for agencies large and small world-wide. Learn More about our White Label Services and how we can help you achieve the results you deserve today!


Today, Foursquare has more than 2 million users, Loopt 4 million and MyTown 2.5 million.


Listen to our CEO’s podcast “The Daily Drive” to stay driven and get great business insights from top business leaders. – Are you ready to scale your agency with a quality white label SEO, white label PPC, or white label social media provider?
If so schedule a meeting here –