Google Retools Algorithm

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Google launched a major change to its search algorithm to weed out sites with bad content from its rankings, the Internet Giant announced on Thursday.


The changes will have noticeable impacts, affecting 11.8 percent of the search queries.

“This update is designed to reduce rankings for low-quality sites – sites which are low-value add for users, copy content from other websites or sites that are just not useful” wrote Amit Singhal, Google Fellow, and Matt Cutts, Principal Engineer, in a Google blog post ”It will provide better rankings for high-quality sites – sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”

Most of the 500 changes Google makes to its Algorithm every year are so subtle very few people notice.

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Some users have criticized Google for allowing articles that aren’t useful to appear prominently in the search results.

The company didn’t say, but the changes appear to be directed at content farms – sites like eHow and Answerbag. Those sites generate articles based on popular search queries so they rise in the rankings and tempt users to click.

The end result is a better user experience.

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