Google has revamped the Local Business Center, adding new features and changing its name to Google Places
With the new features, Google hopes Google Place tools will give business owners more control of their presence on Google.
Business that travel to serve customers can now show consumers the geographic areas they serve. This is great for businesses that want to keep their address private or doesn’t have a store front or office location
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A new way to Advertise
For $25 a month a business owner can participate in the Tags program. Each participating business gets a yellow tag icon on the map which allows a business owner to promote their services and products. When a user clicks on the yellow tag or sponsored link in Google Places they can view coupons, photos and other features.
Business owners can monitor the progress of their Google Places advertising campaign with a personalized dashboard. A business can view data on how many times people found their business on Google, which keywords they used and what areas people traveled from to visit the business.
Now businesses can upload their own photos to Google Places or submit a request for Google to take photographs of the interior of the business for free.
Smart phone tech
Participating business can download unique QR codes from the Google Places Dashboard. QR Codes can be placed on business cards or other promotional materials enabling people with smartphones to scan the code and view a mobile version of the businesses Place Page.
If businesses want to learn more about Google Places there is an upcoming overview webinar. For those who can’t attend the Webinar, business owners can learn more about Google Places by visiting the Help Center.