This infographic went around the office the other day. It was quite befitting to what we do and as a Google Adwords Certified Partner we found the infographic a great reference (and decent outlook) for the Pay-Per-Click industry. It was also nice to hear the conversations that took place in the hallways over the data (or should I say the questioning of the validity of it).
As the director who forwarded it said “sure is a good item…zoom in and have a look.” You decide. We think everyone is entitled to opinions. We also believe clients have the right to ask questions of their PPC service providers and to be provided valid answers. Have you crunched your numbers lately? Do they compare with the infographic?