Mystery Box Advertising

Last Updated on August 3, 2021

How would you feel if when you came home you discovered a mysterious package inside your apartment in front of your door?

Surprised, frightened, or perplexed?


Hundreds of condominium and apartment residents in Chili were recent victims of an ADT advertising campaign to show them just how vulnerable – or at least a perceived vulnerability – their home is to burglars.

Chileans better watch out. I’ve got my rocket pack ready to jet up to the 21st floor with my glass cutter ready to swipe some jewels. If that doesn’t work, I’ve got my trusty grappling hook and black skin-tight ninja leotard. The Pink Panther’s got nothing on me.

“When not held flat, the boxes pop open to a cube, allowing them to be inserted under doors to lie in wait for the returning homeowner. The owner sees the terrifying sight of something that has gotten inside your home without your consent. To compound the brief moment of horror, it bears the slogan ‘Breaking into your apartment is easier than you think next to the ADT logo.”

What are your thoughts? Is this an effective advertising campaign?

Check out the video explaining the ad campaign.


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