Continuing changes to search algorithms have necessitated not only strong search engine optimization strategies but also direct optimization of the website's conversion processes. It is one thing to drive more traffic to a particular website but converting that traffic into monetary gain is quite another.
Whether a winning conversion is a form fill out, a phone call or a completed purchase; the ease of the conversion is paramount. All calls to action should be up front and center for the site user with intuitive navigation that leads the visitor through the conversion process.
In addition, social media should be effectively and strategically incorporated into the website as well providing a means for users who have found value on the site to easily share with their friends and contacts. Since the advent of social media, many site owners have realized game changing improvement to conversion rates by simply facilitating the site user's ability to share, rate and review products or services purchased on the web.
Written By: Jeff Harrison – SEO