Retailers See Smartphone Opportunities


Retail marketers have several opportunities to engage consumers who use mobile devices to shop online, according to data from InsightExpress.

During the 2010 holiday season, “smartphone owners used their devices for every stage of the purchase funnel: awareness, engagement, consideration, conversion and loyalty.

Smartphone owners used their devices to gather information on sales, compare prices, read product reviews and redeem coupons. Each step gives the retailer an opportunity  “to connect with consumer and encourage their purchase and loyalty”

That’s why many retailers are developing mobile campaign strategies to target consumers with smartphones.


That! Company is the word leader in White Label Digital Marketing.  We deliver results for agencies large and small world-wide. Get answers to the question:What is White Label? and more about the services we provide.  We can help you achieve the results you deserve today!


 

“Forward-thinking retailers are devising mobile strategies to address each stage in the consumer purchase funnel…” said Tobi Elkin, eMarketer writer/analyst and author of the new report “Mobile Web: Best Practices for Retailers.

What does this mean for consumers? As smartphones make their way into the hands of the average consumer, retailers will start to deluge the mobile web with advertising and marketing campaigns.

smartphones1

Listen to our CEO’s podcast “The Daily Drive” to stay driven and get great business insights from top business leaders. – Are you ready to scale your agency with a quality white label SEO, white label PPC, or white label social media provider?
If so schedule a meeting here –