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Sears' Internet Marketing Targets Undead

When is Halloween like Christmas? When you’re a zombie, of course. Are you a zombie looking for that perfect gift to show your favorite brain eater how much you care? Well, Sears has devoted an entire homepage to getting the zombie you love a gift this Halloween.

There’s even a zombie Gift Guide. Choose your zombie’s sex; whether they’re slow, cranky, hungry, dirty, or all of the above and brain preference: chilled, runny, boiled, or ala mode and Sears will suggest a gift to buy.

Sears is also attacking the social media front with features like “My Dead TV”, Undead Twitter Feed, and Zombie Friend Maker.

Click on the image to go to the Sears zombie homepage.


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