Google’s Matt Cutts announced the other day that Google is considering offering a tool that would let webmasters (aka SEO personel) to disavow certain inbound links. In fact Matt Cutts says “…Some have suggested that Google could disavow links. Even though we put in a lot of protection against negative SEO, there’s been so much talk about that that we’re talking about being able to enable that, maybe in a month or two or three…” Negative SEO (a tactic used by the most unscrupulous individuals/companies) has been a concern of the SEO community for quite some time, and this proposed plan could in fact put an end to their concerns.
Brian Rider SEO Director here at That Company is in fact interested in how Google will determine the difference between legitimate uses of the tool and blatant SEO sculpting.
We definitely look forward to such a tool and believe that it will be of great benefit to us and all of our clients. To learn more about Google’s proposed “link disavow” tool read more here. If you have any questions about Negative SEO feel free to ask us.