The recent study showed Facebook Exchange with over 80 percent lower cost per thousand impressions (CPM) and 70 percent lower cost per clicks (CPC). Web retargeting had over 80 percent lower cost per unique than Facebook Exchange and the clickthrough rates averaged 40 percent higher. The important part here is the fact that there was only 8.3 percent of uniques reached both campaigns. This is why it is important to combine multiple advertising options if you want to maximize your conversions. Does your company want to learn more about your retargeting options? Fill out the form at the bottom right of this page.
The study can be found here: AdRoll