Swan song for the Middleman?


Apple’s new music-oriented social network Ping could mean the end for Myspace, which has been a quasi-middle man for many bands, up until this point, to sell their music to fans.

While many users fled Myspace for Facebook, many bands and music fans have stuck around, preferring the customization options that Myspace offers.

Myspace has been a destination for bands that want to promote their music and an outlet for many music lovers who want to keep tabs on their favorite band.

ping_2 middleman

Many bands depend on Apple’s iTunes store to hawk their latest riffs, ballads and raps and they’ve used their Myspace page to direct adoring fans to purchase songs from iTunes by providing a link on their page.


That! Company is the leader in White Label Social Media Management, delivering social media campaigns and outstanding results for agencies and their clients world-wide. Can we help you?  Learn More about our White Label Social Media Services and how we can deliver high impact results for your clients today!


 

Hence, Myspace has survived as a middleman of sorts for the music industry. And it appears killing the middleman is Apple’s aim.

With the iTunes store offering bands an avenue to not only promote but sell their music, Ping seems like the logical choice over Myspace. Apple released iTunes 10 today which is likely to be the platform for Ping. The only thing Myspace has is a new homepage design. Not sure if a redesign is enough to compete with Ping if its successful.

Apple CEO Steve Jobs describes Ping as Facebook + Twitter for music. Ping will provide a newsfeed to keep tabs on what friends are waching and listening to, custom song and album charts, more than 17,000 concert listings and a fully integrated iTunes library to purchase music.

Listen to our CEO’s podcast “The Daily Drive” to stay driven and get great business insights from top business leaders. – Are you ready to scale your agency with a quality white label SEO, white label PPC, or white label social media provider?
If so schedule a meeting here –